The Lean Startup Experience

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Presented at the NYU EEX Roundtable 4/30/11

Presented at the NYU EEX Roundtable 4/30/11

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  • \nComprehensive Lean Startup Resources\nLean Startup 101 by Eric Ries\nTop 5 Myths About the Lean Startup by Eric Ries\nThe Startup Pyramid by Sean Ellis\n"Why Accountants Don't Run Startups" by Steve Blank\nCustomer Development Case Study: Dropbox by Drew Houston\nPivot Case Study: KISSmetrics by Hiten Shah\nThe Lean Startup Seedcamp Edition by Eric Ries\n\n\n
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  • \nComprehensive Lean Startup Resources\nLean Startup 101 by Eric Ries\nTop 5 Myths About the Lean Startup by Eric Ries\nThe Startup Pyramid by Sean Ellis\n"Why Accountants Don't Run Startups" by Steve Blank\nCustomer Development Case Study: Dropbox by Drew Houston\nPivot Case Study: KISSmetrics by Hiten Shah\nThe Lean Startup Seedcamp Edition by Eric Ries\n\n\n
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Transcript

  • 1. Kelley Boyd | Think ExperienceThe Lean Startup Experience Thanks to Chris Saxman | Gus Spathis
  • 2. Agenda• Introduction• What it means to be “Lean”• Applied Lean Strategy• Getting Tactical• Minimally Viable Business Launch
  • 3. ReferencedEric Ries The Lean Startup Startup Lessons LearnedSteve Blank 4 Steps to the Epiphany
  • 4. What is “Lean”• A streamlined approach to establishing a business• First established in US by Toyota• Applied to startups by Eric Ries
  • 5. More Lean• Ideate - Validate• Iterate - Measure• Build - Measure• Launch - Mea$ure
  • 6. Benefits of Lean• Be More Innovative• Be More Successful• Stop Wasting Time• Stop Wasting Money
  • 7. No Time to Waste• Ideation: Craft Beer Flash Sale Site• Validation: Flash Sales Sites Success + Beers sites online (Resegmented / Niche)• Recruited an expert• Measure: Survey
  • 8. Survey Says• Biggest Frustration Access to craft beer (69%) Information about craft beer (14%)• Ideal Solution Site/method to purchase craft beer easier (65%) Some sort of exclusive club/group (27%) Better info about beer (22%)• Potential Issues damage in shipping/freshness/ etc (37%) Shipping costs (28%) legal issues (13%) Want to see beer in person before buying (4%) Have no issues buying beer online (22%)
  • 9. Back at it!• Iteration: Craft Beer Sales + Community• Validation: Survey results• Build: Naming Resources • www. visualthesaurus.com • www.onelook.com • www.wordlab.com • www.onlinegenerator.com
  • 10. Group Sourced Names• Brewlots.com• Lotsabeer.com• PrivateTap.com• Artisanalbrews.com
  • 11. Build PrivateTap.comLanding Page: Low tech to No tech • Square Space* (pre-gamed) • Unbounce • LaunchRocket
  • 12. BuildEmail Newsletter • Aggregate Content • Blogs - Webpages • Embed HTML • From your site • Use New Tech - Dynamic Content
  • 13. LaunchEmail Service Providers • MailChimp • Constant Contact • Campaign Monitor • Mad Mimi
  • 14. $$$$
  • 15. Applied Lean• Market Type: Figure it out • Existing / Resegmented / Niche / New• Establish “year one objectives”• Positioning (Company and Product)• Launch (Company and Product)• Demand Creation (Ad, PR, Shows/Conferences)• Customer Creation (Various methods)
  • 16. Do it Yourself!Comprehensive Lean Startup ResourcesLean Startup 101 by Eric RiesTop 5 Myths About the Lean Startup by Eric RiesThe Startup Pyramid by Sean Ellis"Why Accountants Dont Run Startups" by Steve BlankCustomer Development Case Study: Dropbox by DrewHoustonPivot Case Study: KISSmetrics by Hiten ShahThe Lean Startup Seedcamp Edition by Eric Ries
  • 17. Do it Yourself!www.Launchbit.comIf you wish to purchase a guidebookdetailing these steps and more forreference you may receive 50% offof the $49.99 purchase price.
  • 18. Kelley Boyd @msksboydThanks for yourParticipation and Attendance! #thinkexperience