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Beneﬁts of Lean• Be More Innovative• Be More Successful• Stop Wasting Time• Stop Wasting Money
No Time to Waste• Ideation: Craft Beer Flash Sale Site• Validation: Flash Sales Sites Success + Beers sites online (Resegmented / Niche)• Recruited an expert• Measure: Survey
Survey Says• Biggest Frustration Access to craft beer (69%) Information about craft beer (14%)• Ideal Solution Site/method to purchase craft beer easier (65%) Some sort of exclusive club/group (27%) Better info about beer (22%)• Potential Issues damage in shipping/freshness/ etc (37%) Shipping costs (28%) legal issues (13%) Want to see beer in person before buying (4%) Have no issues buying beer online (22%)
Applied Lean• Market Type: Figure it out • Existing / Resegmented / Niche / New• Establish “year one objectives”• Positioning (Company and Product)• Launch (Company and Product)• Demand Creation (Ad, PR, Shows/Conferences)• Customer Creation (Various methods)
Do it Yourself!Comprehensive Lean Startup ResourcesLean Startup 101 by Eric RiesTop 5 Myths About the Lean Startup by Eric RiesThe Startup Pyramid by Sean Ellis"Why Accountants Dont Run Startups" by Steve BlankCustomer Development Case Study: Dropbox by DrewHoustonPivot Case Study: KISSmetrics by Hiten ShahThe Lean Startup Seedcamp Edition by Eric Ries
Do it Yourself!www.Launchbit.comIf you wish to purchase a guidebookdetailing these steps and more forreference you may receive 50% offof the $49.99 purchase price.
Kelley Boyd @msksboydThanks for yourParticipation and Attendance! #thinkexperience