Challenging ass

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This is a fun little presentation given at Turing Festival in Edinburgh at #LeanCamp

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  • \n
  • Clever play on the word but is that really true? How important are assumptions in Lean?\n
  • You learn something when you have committed it to memory\nBecause it has impacted you in a meaningful way\nYou integrate it into your “knowing”\nWhich means you have to occasionally re-validate it - stuff changes around what you learned - like Pluto is not a planet anymore - but it was, right?\n
  • The overall impression of the word “challenge” is negative\nMost of the definitions have lots of negative words - but the definition that really works is \nThat to challenge something is kind of an ass move\nBut to challenge is to push beyond traditional thinking and is critical to moving off a notion\n
  • Assumptions give you a starting place - something to test against\nIn fact Brant Cooper built a tool called “Un Assumer” that helps startups keep track of what they think they know and what is actually true\nThe best example I know of a repository that will always make you go HMMM is from the guys at Freakonomics. Freaky the stuff that people believe and don’t know why they think that.\n
  • An online scooter store s people could just buy a scooter without having to over think it!\n
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  • Define Business Model\n
  • Define Business Model\n
  • Define Business Model\n
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  • Challenging ass

    1. 1. Kelley Boyd | Think ExperienceLearning to Challenge your Assumptions @msksboyd
    2. 2. Ass - u - m - ptions
    3. 3. Learning• When do you “learn” something• How do you learn it?• What do you do with learning?
    4. 4. Challenge “To dispute as being invalid or outmoded” •Don’t like to challenge •Considered kind of an ass move •Critical to moving off a notion
    5. 5. Assumptions• Starting Place• The “UN” Assumer• Super Freaky
    6. 6. Imonatelluastory“ScootScooters”
    7. 7. Problem StatementPeople can’t get where theywant to go in Manhattanbecause there are too manycars jacking up traffic.
    8. 8. SolutionMore People should ride Scooters!
    9. 9. AssumptionsPeople Don’t ride Scooters because they1. Don’t know where to buy them2. Don’t feel like they know enough toshop3. Don’t know what other stuff they needto do - ie. licensing - registration etc.
    10. 10. Let’s do it!Customer Development e.g.Testing Assumptions
    11. 11. Whatchaneedtodois• Figure out who you think your customer is • A person that wants to ride a scooter• Figure out where they are • Craigslist - Dealers - On the street• Be a GOOB • Stop thinking you know cause you don’t know even if you do know you don’t know you know - Go ask anyway!
    12. 12. ThenuneedtolearnWe learned this: • People know where to buy a scooter just not sure whether they should - will they actually ride it? • People that do buy scooters were usually very active in the “lifestyle” • People selling scooters consistently had less than 1000 miles on them - interesting! • Places that rent scooters were not selling the rentals - just re-renting.
    13. 13. ThenuneedtolearnWe learned this: • Dealerships that sold Scooters had a stable business - predictable and not large • They did not really make money off the scooter - they make money off the stuff • The farther people lived / worked from a subway stop the more likely to own a scooter
    14. 14. Sowhatchgonnadonow? • Online Scooter Store does not work because they can’t be any cheaper and have a viable business. • If you have lifestyle as a main driver - you aren’t going to deliver that best online - though you could create a community online for sure - but you need to feed it somehow • PIVOT = Make a turn while keeping one foot firmly planted
    15. 15. What it was WAS
    16. 16. Yououghttaknow TERMSLean Startup Words
    17. 17. Defining “LEAN”• “Lean” refers to a set of methodologies that allows you to net out the stuff that won’t work before you spend a sh*tload of time f*ckin with it.
    18. 18. “Iterate” vs “Pivot”• Iterate: Making an adjustment to your target market or your feature set to achieve product market fit.• Pivot: Making a 180 degree turn in your model because that just ain’t gonna work.
    19. 19. Defining “Startup”• A startup is an organization formed to search for a repeatable and scalable business model. ~Steve Blank
    20. 20. Defining “Business Model” • A business model describes the rationale of how an organization creates, delivers, and captures value. ~ Osterwalder • A business model is the suite of methodologies the allow an organization to deliver a service or product into the market. ~ME
    21. 21. Ask me!Kelley Boyd@msksboyd

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