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2009.Upfront.Use1
 

2009.Upfront.Use1

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Winnercomm Company Overview

Winnercomm Company Overview

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    2009.Upfront.Use1 2009.Upfront.Use1 Presentation Transcript

    • On-Air, On-Site, Online & On-Target Delivering America’s leading niche sports – We don’t just reach your target audience, we create an emotional brand connection
    • Introduction • Winnercomm is a leader in the business of emotional engagement – connecting brands with large, loyal and profitable markets • We deliver America’s leading “niche sports” and touch sports’ most passionate fans • Because we produce the sports we sell, we offer unsurpassed impact, activation and added value for less 2
    • About Us • With over 25 years in business, Winnercomm is the largest independent programming, production, interactive, design, technology (SkyCam and Cable-Cam™), marketing services and national sponsorship and media sales company in U.S. Sports 3
    • We’re Television Experts • You see our work & sponsors daily across 15 TV/cable networks and numerous high profile series and events for which we offer advertising/sponsorship sales 4
    • Credentials • Winnercomm Sports has long been considered the “gold standard” in television and technical production─ but don’t take our word for it • In addition to the top broadcast and cable networks, our work is also highly recognized independently: – Academy Award winner: • Cable-Cam™ • Technical Achievement – Emmy Award winner: • Fourteen (14) to date • Content, production & design 5
    • We’re Sports & Sponsorship Experts • The properties shown below are assets we represent exclusively or in conjunction with the respective league or governing body 6
    • Scale • Niche does not mean small ─ our sports connect with 18 - 24% of the U.S. TV HH population and a significantly higher percentage of key target demographics and geographies 70 Million 68 Million 53 Million • Shown above: total unduplicated reach to the respective sport annually (P2+ Nielsen NPower; ESPN network telecasts) 7
    • Winnercomm Sports Difference Fictitious ESPN Upfront Buy Winnercomm Sports Difference rating rating • ESPN SPORTSCENTER LT . 88 • ESPN Lumber Liquidator’s • ESPN NBA MATCH-UP .55 PBA Tour .90 • ESPN NCAA FOOTBALL .49 • ESPN NBA MATCH-UP .55 • ESPN NCAA WOMENS BB 1.03 • ESPN/2 BULLRIDING/RODEO .50 • ESPN SPORTSCENTER EL .75 • ESPN NCAA WOMENS BB 1.03 • ESPN2 WOMENS BILLARDS .43 • ESPN SPORTSCENTER .88 • ESPN POKER .46 • ESPN2 WOMEN’S BILLARDS .43 • ESPN MLB 1.34 • ESPN POKER .46 • ESPN2 POKER .24 • ESPN MLB 1.34 • ESPN2 TENNIS .40 • ESPN2 WORLD S. POKER .24 • ESPN2 BOXING .37 • ESPN W.CUP SOFTBALL .90 • TOTAL SPEND $500K • ESPN/2 THOROUGHBRED HR .95 • TOTAL SPEND $500K Same networks, similar ratings. The Difference? Our deliverables include powerful sponsorship elements like: custom in-show features/elements, on-air/on-site signage, VIP hospitality, activation, turn-key interactive, print, and more! Source: Nielsen Media Research, 2007 ESPN Ratings & 2008 Winnercomm Cume Ratings 8
    • Technology Innovation • SkyCam and Cable Cam™ are the leading TV POV technology systems • Its obstacle-avoidance capabilities enable Skycam’s stabilized camera to be operated anywhere in a defined 3-dimensional space, right in the middle of a sporting event 9
    • Sports Properties: Bowling • The Lumber Liquidators PBA Tour – a 23 event national tour featuring the greatest bowlers in the world competing live on ESPN television • The PBA Tour is one of the highest rated sports on ESPN and attracts 68 million total viewers – Television Production – Sponsorship and media sales for the Tour 10
    • Sports Properties: Rodeo & Bull Riding • Xtreme Bulls Tour – The PRCA’s top bull riders take on the world’s rankest bulls through a rigorous 9-event tour • Wrangler Pro Rodeo Tour Finale – The last chance for glory as the PRCA’s top cowboys, livestock and rodeos go head-to-head in an elimination playoff in Omaha, NE • Wrangler National Finals Rodeo – A 10-day shootout featuring the top 15 cowboys and girls competing for over $5MM in prize money and the coveted World Champion gold buckles 11
    • Sports Properties: Thoroughbred Racing • Television production, sponsorship sales and hospitality – ESPN and ESPN2 – “Triple Crown Weeks live racing” – ESPN.com 12
    • Sports Properties: Softball • World Cup of Softball on ESPN, featuring the “Best of the Best” from around the world • Amateur Softball coverage and market activation at grassroots level • World Cup of Softball: International Tournament on ESPN – July 2009 • Border Battle, men’s slow-pitch game on ESPN – July 2009 • ISF World Championships: International Event – July 2010 13
    • Sports Properties: World Of Outlaws • World of Outlaws – America’s premier winged and late-model cars airing on SPEED • WoO is the Triple A of NASCAR • We create brand initiatives that create preference, drive customers, and affect sales 14
    • Sports Properties: Women’s Billiards • The Women’s Professional Billiard Association (WPBA) is the oldest, most respected organization within the sport • Each year the WPBA hosts the Women’s Pro Billiards Tour - the most intense and competitive 9-Ball tournaments in the world – Seven (7) sanctioned events – 64 competitors vying for the prestige of becoming the best of the best – Televised on ESPN networks – Activation and TV-Visible Signage – Title and Presenting sponsorships available 15
    • Sports Properties: Golf • Looking to do a little golfing? We have a variety of televised events to offer: Wendy’s 3 Tour Challenge, Young Guns and World Club Championship – Hospitality & Tickets – Title and Presenting available – Televised on the Golf Channel – Activation & TV-Visible Signage 16
    • Sports Properties: Outdoors • Winnercomm has produced Outdoors and Adventure Sports programming on ESPN, TOC, NBC, VERSUS and CBS • This includes developing Outdoors shows for air as a time buy, fee for services, or partnership • NRA’s Under Wild Skies – is an acclaimed series that takes viewers across the outdoors landscape on a different hunting adventure weekly – NRA Under Wild Skies on VERSUS in Q3/Q4 2009 – Dogs & Logs World Championships Outdoor Channel 2009 17
    • In-show Integration • We create branded in-show features, elements and promotions that provide valuable on-air exposure • Ideas are custom created to meet specific brand needs 18
    • Hospitality • We also offer hospitality opportunities that enable clients to experience the excitement, while building relationships with their vendors and customers 19
    • Signage Integration • As DVR use proliferates, we provide high-impact TV-visible signage that can’t be skipped, zapped or ignored 20
    • Activation • We provide creative opportunities to activate your brand via customized sweepstakes, promotions, event activation and various on-site media opportunities 21
    • Interactive • Our sports properties also offer interactive extensions to further reach their most passionate fans • As we house and maintain many of our league’s websites internally, we are able to offer customized campaigns to extend your brand’s sponsorship presence 22
    • Summary • Customized “niche” sports sponsorships on the ESPN Networks and other channels! • Integration – On-air, On-site, Online & On-target! • Available only through your Winnercomm Sports Sales VP • Guaranteed audience delivery! • Winnercomm Sports – to KNOW us is to LOVE us! 23