Presentation on How to build your Windows Azure Practice

Building a Windows Azure Practice
DRAFT
Presented by Travis Jones
June 28, 2010

Agenda

Clients are facing exceptional challenges in the marketplace
Bold companies emerge stronger
Current economic conditions challenging
"CEOs are maintaining tight cost control to deliver better margins and more cash to cope with the continuing economic turbulence.”
Mark Raskino, Vice President and Fellow at Gartner
Challenges:
Reduce expenditures rapidly without harming recovery development outlook
Generate successful deliverables, while operating with reduced budgets
Withstand market instability and ambiguity
Protect revenue streams and find new paths to profit
“In the end, those too slow to adopt to the benefits of cloud…are likely going to face serious and growing economic and business disadvantage.”
Dion Hinchcliffe, Founder, Web 2.0 University
Focus Areas:
Focus on operational efficiency more than rivals
Cut costs to survive today, but still invest for tomorrow
Invest in technologies that help the bottom line
Source: http://hbr.org/2010/03/roaring-out-of-recession/ar/1?cm_mmc=npv-_-HBR_UPDATE-_-2010-_-MAR
Source: : http://www.zdnet.com/blog/hinchcliffe/eight-ways-that-cloud-computing-will-change-business/488

Cloud computing is finally emerging from the hype and your customers are facing new challenges
“With the flexibility of cloud computing, we can focus on building and delivering new features to our customers—helping us increase our competitive advantage.”
Andy Lapin , Director of Enterprise Architecture , Kelley Blue Book
“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.”
Innovation in the cloud computing environment will continue to bring changes to business processes
Cloud computing solutions will require partners to develop new capabilities and services across the entire service provisioning lifecycle

Cloud computing is one of the most critical investments CIOs are contemplating today
Top 10 Technology Priorities (2010)
Top 10 Business Priorities (2010)
Source: Gartner EXP (January 2010)

The need to provide a flexible and dynamic ecosystem exists across an organization
CEO
CFOCIO
“I need the organization to become more agile to take advantage of changing market dynamics.”
“We need to reduce our total cost of ownership and prioritize business initiatives rather than IT imperatives.”
Product Manager
Director, Operations
“I cant wait for IT to procure capacity, we need to take our product to market now.”
“I need operational transparency so that we can align our investments with the business needs .”
Sales Account Manager
IT Administrator
“I need solutions that scale with our customers and provide greater mobility for more devices.”
“I need to reduce the amount of time my team is spending keeping systems operational and maintained.”

Global instability and business challenges are forcing organizations to optimize IT efforts
Facing an unprecedented economic environment…
business has responded by transforming…
causing new technologies to emerge.
Economic Changes
Business Changes
Technology Changes
Reduction of operating and capital expenditures
Increased competition for fewer resources
Do more with less
Focus on core value-add activities
Improve agility to stay competitive
Leverage existing assets to expand
Shift from information technology to business technology
Technology erases infrastructure complexity
Globalization

Customers have foundational questions that need to be answered
What is Cloud Computing?
How will cloud impact my policies and processes?
“It seems like a new name for something that's been around for a long time.”
“A server in the cloud is the simplest way to think of it.”
“I am not sure how I can use the cloud or if it will reduce costs.”
“Am I ‘on’ the cloud, or ‘in’ the cloud?”
“Maybe I’m an idiot, but I have no idea what anyone is talking about. What is [cloud]?" – Larry Ellison, Oracle CEO
Conversations around cloud computing can be messy, because of confusion on definitions of ‘the cloud’ and how to utilize the technology.

Cloud computing provides opportunities for businesses to optimize uptime, agility, and efficiency
New Economics
Reduced Management
Increased Productivity
No patching, maintenance
Faster deployment
Robust multi-layered security
Reliability and fault-tolerance
Pay for what you use
Lower and transparent costs
Shift from capex and opex
Accelerate speed to value
Latest software for users
Internet collaboration
Anywhere access
Instant self-provisioning

High Level Cloud computing Overview – “Refresher”
“IaaS”
“SaaS”
“PaaS”
Infrastructure as a Service
Platform as a Service
Software as a Service
consume it build on it migrate to it
Caching
Email
Application Development
Legacy
CRM
Networking
Collaborative
Decision Support
File
Security
Web
Technical
ERP
Streaming
System Mgmt
Workloads

Agenda

Cloud Services Revenue to grow 24% to touch $44B by 2013 IDC
IDC All Up Cloud Market Sizing
Revenue $ billion
Total: $15.5 B
Total: $44.9 B
Source: IDC (March 2010) Bringing the Private Cloud to the Data Center
IDC Cloud Market Sizing  From 2009 to 2013:
SaaS to grow at a 21% compound annual growth rate to touch $17.6 billion
PaaS to grow at 20% compound annual growth rate to $14 billion
IaaS to grow at 35% compound annual growth rate to $13.3 billion

SaaS and PaaS opportunity growth is interlinked
70% of all SaaS business applications will potentially use PaaS (as the platform) for offering the customer-facing application. [Forrester]
Forrester PaaS Market Sizing
Forrester PaaS Market Sizing  From 2009 to 2013
PaaS market to grow at a 91% CAGR to touch $ 8.9 billion
ISV Opportunity
‘ISV on PaaS’ segment to grow from $ 0.02 billion to $ 3.18 billion at a CAGR of 175%
Up to 20% of all business applications offered by ISVs will be in an SaaS deployment by 2016
Source: IDC (Sep 2009) Cloud Computing 2010, An IDC Update; Forrester (July 2009) Platform as a Service Market Sizing

IT Services Related to Cloud Computing to accelerate to 35.6%Gartner
Cloud IT services are expected to more than triple over the next three years
Cloud Computing Revenue Growth Projections (2009-2013)
Source: Forecast: Understanding the Traditional IT Services Opportunities Related to Cloud Computing, Worldwide,2009-2013, Gartner (October 2009)

New opportunities exist across the ecosystem for all partners
Distribution
Sales and Marketing
Operations
Channel dynamics
Deployment
Delivery rhythm
Subscriptions
Customer acquisition
ARPU, churn, renewal
24/7 business
Capital expenditure
Partnerships
The bottom line: “Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.” Forrester

Cloud computing provides a range of opportunities for partners
Developer
Aggregator
Implementer
Develop new applications
Extend existing applications, including geography
Utilize Windows Azure for computational work
Strategy Consulting
Technical Assessments
Capacity & Expansion Planning
Application Development
Migration
Support and Training
Performance Testing
Increase range of services offered
Assess, Plan, Support organizations adoption of cloud services
Migrate on-premise applications
Integrate on-premise applications and cloud-based applications together
Recurring revenue streams
Increased service based opportunities
Increase range of services offered including geography

Windows Azure is a priority for Microsoft
Capabilities & Solutions
Field Priorities
Partner Support
Management focus throughout organization
Account management focus through commitments
Windows Azure revenue targets
Windows Azure readiness support is a top priority. New materials/information is being deployed daily for partners
Windows Azure and other services are releasing new capabilities continually
Partners can obtain support from all Microsoft contact points
Partner Network regularly releasing materials raining

Agenda

The evolution of computing
Windows Azure is an integrated cloud solution, utilizing Microsoft products already familiar with IT professionals
Mobile / other
browser
Developer Experience
PC browser
applications
Use existing skills and tools
Compute
Storage
Relational data
Access control
Management
Management
Service Bus
On-premises
Leveraging Existing IT Investments
Hybrid applications
LOB Applications

The Windows Azure Difference
Key Differentiators
Opportunities to Use Windows Azure
.NET developers can leverage existing knowledge – smaller learning curve
Provides relational (SQL Azure) and non-relational storage
Controls OS (Windows Azure, Windows Server) and virtualization layers
Windows Azure is enterprise-ready and is supported in Microsoft datacenters
Windows Azure supports “private” cloud on-premise solutions to customer and partners
Supports both Microsoft & open-source tools and languages
There are multiple ways for businesses to utilize Windows Azure, from creating new solutions to migrating existing ones

Microsoft Windows Azure Vision and Strategy
Windows Azure Strategy
Windows Azure Today
Windows Azure Vision
Simplify migrations from on-premise to the cloud
Offering shared model for improved elasticity, tenant customization/provisioning and lower TCO
Appeal equally to ISV’s, Developers and Enterprises
Shared hardware model (PaaS & IaaS)
Strong Channel & Partner ecosystem
Full range of offerings (including SaaS)
Best positioned to support customers with shared hardware platforms
Well-suited to support enterprise customers
Focus on enhancing Windows Azure to support full range of SaaS offerings i.e. VM Role
Widening customer base to include those without existing on-premise infrastructure
Deep investment in infrastructure and management software layers across the globe

Partner Opportunities within the Cloud
Cloud Service Offerings
Traditional Service Models
Business
Consulting
Assessments/Pilots
Systems Integration
Solutions
Software Development
Outsourcing
SLA Management

Microsoft: Your Partner in the Cloud (SI)
SIs can offer assessment services, migration tools, integrate applications/web services, manage support services, and create training tools to leverage cloud.
SI
ISV
Speed Up Development
Generate Revenue by Providing New Efficient Choices to Your Customers
Choose a Dependable Partner with a Large Ecosystem
Augment existing applications using Azure services comprehensive, interoperable, business class features
Blend your customer on-premises IT assets with cloud computing capabilities
Migrate legacy solutions to Windows Azure
Move applications without re-architecting the infrastructure
Provide your customers with efficient investments which scale as they grow
Familiar developer experience: Visual Studio integration
Windows Azure is designed for interoperability(SOAP, REST XML)
Support for popular programming languages
Reduce the barriers associated with large or slower deployments by leveraging the agility of Azure
Accelerate your sales cycle by providing solutions with little to no dependency on your customer IT
Microsoft is a market-leading platform infrastructure provider– as its core business
Reliability (Proofpoints)
Security Standards
Automated Management
Microsoft’s large partner ecosystem makes it easy to establish relationships with ISVs that you can integrate Azure Services into your customers’ existing environment

Microsoft benefits include shifting IT resource focus towards core value adding activities
On Premises
Cost Breakdown
Windows Azure Solution
Cost Breakdown
new capacity
or cost savings
App Dev
Hardware/Hosting
Support
Cost saved
Infrastructure Maturity Model
Source: Making the Windows Azure Platform Real for the CIO:
An MSIT Perspective, 05/31/2010
Windows Azure accelerates Infrastructure Maturity
Lower levels of infrastructure maturity:
Have higher potential IT benefits
Introduce agility and efficiency into organization behavior quickly

Customers will benefit from moving to Windows Azure
Transcend
Complexity
Agile
Infrastructure
Sustained
Advantage
Rapid deployment of new business solutions
Focus IT on driving the business not maintenance
Low ongoing infrastructure costs
Utilize familiar development tools
Helps provide a secure and compliant platform
Scale capacity up and down on demand
Transparent ROI
Opportunity for extra functionality

Delivering the right Windows Azure Service – Solution Selling
4 Utilization Patterns
5 IT Scenarios

Pain Points
Windows Azure Services
Target Scenarios
Windows Azure Solution Selling Framework: Data Center Extension
Application portfolios:
running on end of life hardware
with highly variable load usage
Reduction of operational overhead in on-premises data-center
Windows Azure (Compute/Storage)
SQL Azure
AppFabric
Low risk applications (non-mission critical and/or no PII implications)
Marketing campaigns /events
Disaster response / recovery
Customers with considerable investments in their data centers may find themselves with significant capacity problems, or simply may want to explore minimizing future capital expenditures.

Pain Points
Target Scenarios
Windows Azure Solution Selling: Framework: New Application Development
In flexible development resource environment (non scalable resources)
Traditional application development serves as barrier to entry, with little experimentation due to financial risk
SQL Azure
AppFabric
Digital marketing and social networking
Digital syndication
Internal collaborative applications
Scalable websites: low-cost option for product launches, M&As, or customer loyalty programs.
If customers plan any new application development, the Windows Azure platform provides an attractive solution to minimize their development lifecycle and/or maximize TCO benefits.

Pain Points
Target Scenarios
Windows Azure Solution Selling Framework: Application Extension
SQL Azure
AppFabric
Credit card risk scoring
Monte Carlo simulation
High-performance Computing
Application Extension refers to the ability for our customers to run applications both on premise and in the cloud.
High Performance Computing: Parallel Processing and/or Grid Computing application typically have more predictable, but highly compute intensive workloads
While scalability is very attractive, sensitive data requirement to stays secure on premises,

Pain Points
Target Scenarios
Windows Azure Solution Selling Framework: Application Migration and Maintenance
Web portal with high growth and scalability requirements
Marketing campaigns with burst workloads
Payroll portal with variable workload patterns
SQL Server
AppFabric: Automated Management Services
Application Maintenance and Migration refers to the ability for our customers to delegate many data center networking tasks to the Windows Azure Platform, allowing them to focus on more mission critical applications development.
Reliance on uptime and maintenance of physical servers.
Automated management could improves application uptime, and reduces the need for human resources interacting with the application.

Pain Points
Target Scenarios
Windows Azure Solution Selling Framework: Storage in the Cloud
Active Archiving – The ability to have live access to archived data as part of a larger business continuity strategy or data governance strategy.
Data Distribution – The ability to host and distribute proprietary information, such as videos or documents, which are being globally accessed via the web.
Performance and Spike Capacity – The ability to deliver content around the globe, with huge capacity on demand with no build-up or idle hardware.
SQL Server
AppFabric: Automated Management Services
Archived Data with low access rate
Content Delivery: Media distribution of video and documents
Data Backup and Recovery
Storage in the Cloud is rapidly becoming more attractive for customers with large and rapidly growing repositories of data and/or customers with mature data governance polices.

Microsoft’s Cloud Continuum: Choice
Private
Public
Software as a Service
(SaaS)
Platform as a Service
(PaaS)
Infrastructure as a Service
(IaaS)
|
|
Dynamic Data Center Toolkit
For Hosters
Dynamic Data Center Toolkit
For Enterprises

Why Microsoft?

Windows Azure is uniquely positioned against competing offerings

The Vision of Microsoft’s Position in Cloud Computing
"Microsoft is really getting ahead of the game in the cloud, and it is in a much better position vis-a-vis its competition."
-CNN Money
“The launch of Windows Azure and Azure Services platform is a first step in a long evolutionary path.”
-IDC
“Cloud computing places Microsoft and its customers at the center of a remarkable transition in and around everything [they] do with technology.“
-Business Week
“[Microsoft is] unique in that no other vendor has the same level of experience and expertise in software and services."
-CIO.com
“Microsoft has the ability to establish…a low- or no-impact, evolutionary solution for customers to move to a cloud infrastructure.”
-IDC

What’s Coming
Unified Programming Platform and Tools
.NET 4 & Visual Studio 2010
Improved compatibility between on-premise applications and Windows Azure applications via support for VMs and other methods
Simplified Management
Improved interoperability with System Center and APIs for integration with mainstream management tools like OpenView and Tivoli
Flexible and Trustworthy Storage
Windows Azure Storage: Automatic data geo-replication
SQL Azure: Larger database sizes for SQL Azure & On premise/Cloud data sync
Efficient Networking
Improvements in flexibility and responsiveness
Global Platform
Additional locations and CDN nodes & Global Traffic Management Capabilities
Compliance
Important new security and compliance certifications
Adaptable Pricing Models
Integration with MS Volume Licensing

Agenda

Windows Azure business models aim to empower Partners
“Built for Windows Azure Platform”
Channel Model
Applications that include the Windows Azure Platform:
• Customer buys applications and the Windows Azure
Platform from a partner.
• Partner buys the Windows Azure Platform from Microsoft.
“Embedded“ Channel Model
Applications that include the Windows Azure Platform:
• Customer buys applications and the Windows Azure Platform from a partner.
• Partner buys the Windows Azure Platform from Microsoft.

Profiling your Sales Targets
Enterprises
SMBs
TDM/BDMs
There are also opportunities in the lower- midsize market segment
Your upper-midsize and enterprise customers with 500+ computers
Target roles include TDMs and BDMs, especially those responsible for increasing business agility, lower capital expenditure and deceasing TCO

Potential Deal Sizes
Enterprises
TDM/BDMs
SMBs
Potential # of Applications to Migrate
50-100+
2-5+
1
Bus Dev Investment Hours
100+hrs
40-80hrs
10-20hrs
Pre Sales Activities
Cloud Assessment Workshops
Business Case Support
Client Awareness
FactoryEngine ROI
Business Case Support
Client Awareness
Client Awareness
Proof of Concepts
Implementation Activities
Application Development & Test
Decommissioning Support
Application Extension
Architecture Design
DR Setup/Relief
Decommissioning Support
Potential Implementation Hours
3000-6000hrs
750-1500hrs
200-500hrs
Deal Size
$300-$500k
$75-$200k
$40-$60k

Top Five Ideal Customer Traits for Windows Azure Opportunities
Midsize customer accounts with a history of investing in IT to differentiate for competitive advantage and are actively pursuing innovative projects and ways to service clients
1
Looking for application/infrastructure stability, is experiencing scalability or peak demand issues for either system or data resources
and currently has no– or low-Service Level Agreements for uptime
2
3
Strong partner relationship through IT and Application Outsourcing
4
Looking to decrease Total Cost of Ownership (TCO) and minimize capital expenditure
5
Owns Microsoft Windows Server 2003 or 2008 and the majority of their application stack utilizes Microsoft technologies

Typical Windows Azure Deal Parameters
Exposure
Typical
Emerging Trends
Enterprise typically as a significant investment in the Microsoft stack already
Track record of adopting new technologies early
To create hybrid solutions
Proprietary data remains secured behind firewalls
Low risk data/processing leverages cloud’s elastic nature
BDM and/or TDM is driving teams/projects in order to gain exposure to the cloud
Looking for a simple conversation to get quick wins and to get some learning about how to use the cloud
Typical Motivations
Core Concerns
Security of data within the cloud
Open to learning how solution will ensure privacy compliance
Reduce IT capital budget
Drive IW productivity and company growth
Rationalize ROI through transparent accounting

Many of your Accounts are Ready
“By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.” Gartner
“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.” Forrester
Begin initiating Cloud Assessments to qualify opportunities
Identify technology “first mover” accounts and utilize proof of concept solution selling

Windows Azure benefits customers, partners, and Microsoft
Partner
Consulting Services
Migration/Build Services
Application Management
Provide Training / Materials
Provide Assessment Process
Incentives / Introductory offers
Provide thought leadership
Deliver Assessment Services
Build/migrate/manage applications
Customer
Microsoft
Windows Azure Revenue
Reduced IT Costs
Improved Performance
Purchase Windows Azure Service

Migration assessments help convert customer interest into a decision to migrate applications to Windows Azure
Customer Journey
Running on Windows Azure Platform
Client interest in Windows Azure
Decision to migrate to Windows Azure
Migrate Applications
Migration Assessment
Key tasks:
Key tasks:
Project Management
Architectural Design
Development
Testing
Monitoring
Qualify Opportunity
Identify Candidate Applications
Assess Benefits case
Assess Migration Suitability
Build Portfolio Migration Plan

Windows Azure Cloud Assessment Process
Build Migration Plan
Assess Migration Suitability
Assess Benefits Case
Identify Candidate Applications
Qualify Opportunity
Analyze business objectives
Score apps against business objectives
TCO analysis
(Total Cost Ownership)
Utilize Migration Assessment Tool (MAT)
Analyze migration scenarios
Activities
Analyze technical environment
Define candidates apps for assessment
Analyze TCO
& benefits scorecard
Assess customized migration report
Develop Migration Plan
Account Manager
Tech Pre-Sales
Migration Assessment Roles
Customer Business Decision Maker
Technical Architects
Project/ Assessment Manager
Migration Assessment Tool
TCO Tool
Portfolio Assessment Framework
Sales Qualification Questionnaire
Migration Prioritization Approach
Tools and Support
Benefits Scorecard
Architectural Guidance Training

Leverage Marketing and Sales resources
“We’re all in.”
Utilize field sales & marketing resources.
Enable your team.
Significant Investment
Organized to enable partner growth
Partner Readiness
Microsoft is investing significantly in Windows Azure as the cornerstone of its cloud strategy
Established Windows Azure Incubation team
Dedicated sales resources locally
Marketing campaigns deployed
Readiness material available through partner ecosystem and core MS tech channels
Events, workshops, training

Partners continue to be central to the Microsoft business
Over 600,000 partners in Microsoft Ecosystem
Great breadth of solution offerings
Extensive depth of industry specific knowledge
The MS partner ecosystem is 5x larger than our nearest competitor
MS ISVs are the most profitable in the industry
> 40% of all hosters WW are hosting with the Microsoft Platform
> 300,000 SIs and VARs and resellers WW
ISVs
Hosters
SIs & VARs

Customer and Partner Momentum
Service Providers
Customer
Partners

Case Study
Benefit Drivers:
Reduced capital risk • High scalability• Reduced operating costs • Enhanced customer services• Familiar development environment
Situation/Solution:
To deliver software more efficiently, reduce costs, and get more complex software packages to more devices, Siemens wanted to expand the capacity of its software distribution system.
Siemens used the Windows Azure™ platform to deliver software packages from a central Internet-based storage location to thousands of devices for many different customers.
Key Advances:
Siemens is now able to use the Windows Azure™ platform for devices directly connected to the Internet. The company now can dynamically scale its global software distribution, while reducing costs, enhancing services, and avoiding significant new capital investment.
Siemens Expands Software Delivery Service, Significantly Reduces TCO
“Our first estimates show that we can reduce our TCO by a factor of 10. The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution.”
— ElmarStoecker Director Portfolio Management, Siemens IT Solutions and Services
Company Profile:
Siemens is a global powerhouse in electronics and electrical engineering, operating in the industry, energy, and healthcare sectors. The company has around 410,000 employees, and a worldwide reputation for innovation and achievement.

Case Study
Benefit Drivers:
Reduces costs
Improves agility
Supports new scenarios
Enhances global consistency
Lowers total cost of ownership
Situation/Solution:
Wipro wanted to offer its customers highly scalable, high-performance business services solutions while reducing development, maintenance, and infrastructure costs.
The firm is building solutions for the Windows Azure platform, to take advantage of its scalability, broad service platform, versatile storage, and easy integration with on-premises solutions.
Key Advances:
By taking advantage of the on-demand application scaling, Windows Azure storage services, Microsoft SQL Azure relational database capabilities, and support for familiar programming languages in the Windows Azure platform, Wipro expects to reduce costs, improve agility, enhance global consistency for its customers, and add new revenue streams for its own operations.
IT Services Company Reduces Costs, Expands Opportunities with New Cloud Platform
“The Windows Azure platform is a highly effective and low cost option for hosting complex solutions with agility and scalability.”
— Srini Pallia, Senior Vice President and Global Head of Business Technology Services, Wipro Technologies
Company Profile:
Wipro Technologies, one of the world's largest IT services companies, provides global integrated business, technology, and process solutions. Based in Bangalore, India, Wipro employs more than 95,000 people worldwide.

Microsoft is offering a variety of partner programs to support building a Windows Azure practice
Find more information on pricing and offers, visit www.windowsazure.com/pricing.

Microsoft Platform Ready participants receive special services through Frontrunner

Agenda

Successful Early Adopters’ Approaches to Windows Azure
1
Understand the differences in working in Windows Azure vs. On-Premise
Train resources on developing new applications on Windows Azure
Support resource training initiatives
Signup to Windows Azure and setup sandbox environments
Develop a simple web based services to gain exposure to worker roles and SQL Azure
2
3
Recognize that Windows Azure is an extension of current Microsoft on-premise development environment
4
Identify internal applications that can be migrated to Windows Azure
5
Migrate an Internal application
6
Support resource learning on Application Migration considerations
7
Look for application migration opportunities with clients

Initial Windows Azure Customer Engagement framework
Application Migration
New Solutions

Windows Azure practice capabilities leverage your existing organizational knowledge

Windows Azure Roles – from Sales to Implementation
Business
Process/Architecture
Implementation
Technical Architect
Technical Analyst
Project Management
Sales
Technical Pre-Sales
Custom Application Developers w/ Windows Azure training
.NET, Open Source technologies
SQL Server
Scalability, Availability and Performance experts

Role-Based Learning Paths
Roles in a Windows Azure solution implementation
Sales
IT architect
IT implementer
Technical presales
Application Developer
Practice Executive

Managed SI – Sales Learning Paths By Role
Demand Gen
Prospect
Qualify
Develop
Solution
Proof
Close
Deploy
BDM (Practice Exec)
Sales
Technical Pre-Sales

Join the Windows Azure Community
Social Networks and Technical Forums
Awareness
Training
Partner Learning Center
MSDEV.com
Professional Developers Conference
Single Web Page Challenge Guide
Windows Azure Platform Training Kit
Partner Learning Center
Windows Azure.com
Windows Azure Hub
BizSpark
Channel 9 Windows
Microsoft Platform Ready
Microsoft Learning
Tech Ed Online
Channel 9 Windows
MSDN
Technet (Search Azure)
Windows Azure Blog
Windows Azure Twitter
LinkedIn groups:
Cloud Computing
Cloud Computing Readiness
Windows Azure Platform
Facebook groups and pages:
Windows Azure

Windows Azure Partner Enablement Roadmap
Enable
Create Demand
Selling
Assistance developing joint Solutions Briefing and customer ready deck
Opportunities to participate in Microsoft Events
Readiness Plan Development
Sales Training
Architect/Developer Training
Sales planning and engagement with MS Azure Sales force BIF to fund customer assessments and pilots
Solutions Briefing
Access to a volume pricing discount model where the ”SI Partner” owns the billing relationship with Microsoft

Agenda

Key Takeaways
Market Momentum
New Opportunities
Customer
Choice
Engagement Model
Cloud Computing is Growing
PaaS offerings increase discretionary expenditure
Windows Azure offers diverse offerings
Various Implementation models available
SI’s need to adapt to take advantage
Increases speed to market
Focus on business agility
Landscape has changed
Decreased capital expenditures is enabling sales creativity

Next Steps
Closing
Resources
Training
Engagement
Take advantage of MS resources to help build business
Get ready and train resources
Get your team access to Windows Azure
Begin engaging customers and perform cloud assessments
Build POC’s as a priority
First impressions are critical
Barriers vary by workload
Engage support

Find Windows Azure Resources
https://partner.microsoft.com/40084702?msp_id=azure

Thank you
CONFIDENTIAL. Distribution Only Under Nondisclosure. Microsoft makes no warranties, express or implied. © 2010 Microsoft Corporation. All rights reserved.
Microsoft ,.NET, Exchange, Microsoft Dynamics, Microsoft Office, Microsoft Office Live, Microsoft Online Services, Microsoft Pinpoint, Microsoft Partner Network, Microsoft System Center, MSDN, SharePoint Server, SQL Azure, SQL Services, SQL Server, Windows Azure, Windows Azure Platform Appfabric, Windows Live Hotmail, Windows Platform Development and Windows Server are trademarks of the Microsoft group of companies. All other trademarks are property of their respective owners."

Stay Updated
Know More about Windows Azure- http://www.microsoft.com/windowsazure/
Know more about Microsoft Cloud Services- http://www.microsoft.com/india/cloud/
Request for an Enterprise Cloud Assessment workshop- email us at azurepro@microsoft.com
Follow us

Presentation on How to build your Windows Azure Practice

by Microsoft Private Cloud

Accessibility

Categories

Upload Details

Usage Rights

Statistics