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Microsoft® Office Excel® is easily the most popular data visualization tool on the market; it’s both familiar and powerful. Developers have built countless business intelligence (BI) applications in Excel using connections to data warehouses (or cubes), which Information Worker (IW) Producers, also known as power users, can manipulate with pivot tables and charts. Now, Microsoft® SQL Server® PowerPivot for Microsoft® Excel® 2010 takes the self-service BI capabilities of Excel to an unprecedented level. As a separate add-in, PowerPivot expands upon the familiarity of Excel while adding an in-memory BI engine (VertiPaq) and new compression algorithms to load large data sets into memory.