HDFC Securities provides online trading services to a range of Indian institutional and retail investors. It wanted to increase its trading customers from the passing visitors on its Web site. However, to accomplish this, a Web site revamp incorporating real-time content sharing and exciting collaboration services based on Web 2.0—a term popularized by IT media guru Tim O’Reilly--was needed. HDFC Securities chose Microsoft and Microsoft® Certified Partner Idealake to migrate from a combined Apache Linux MySQL solution to a Windows Server® 2003 Web Edition with Internet Information Services 6.0 and Microsoft® SQL Server™ 2005 technology. The solution has helped HDFC Securities become a credible information resource for new and existing online investors, and has generated up to ten-fold increases in the number of leads from the revamped site.