Cranes Software International Limited has its presence in 39 countries across the world and has a 350,000 strong global user base. Cranes Software offers a range of proprietary products such as SYSTAT, SigmaPlot, SigmaStat, amongst others and well known products from reputed principals such as Engineering Technology Associates, Livermore Software Technology Corporation, The Mathworks, Texas Instruments and IBM. However, the company’s Access based processes for managing and tracking activities was cumbersome. With more than 350,000 customers worldwide and a legacy system, Cranes Software wanted to gear up to meet the growing needs of the business. Working with Microsoft Gold Certified Partner, Sonata Software, Cranes deployed Microsoft Dynamics CRM 3.0. The new solution supports all business processes and offers employees a user-friendly interface.