Microsoft SQL Server - Best Ever Data Platform on Windows Presentation


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  • SQL Server2008 R2 deployed on Windows Server 2008 R2 provides an integrated, low TCO data infrastructure platform that will reduce your existing costs while serving the needs of more of your applications, including the most demanding mission-critical applications. In a fast-changing environment, this combined platform enables you to create a dynamic, agile infrastructure that can meet the challenges of ever-evolving business requirements more quickly, and in a more cost-effective manner, with built-in tools that help to reduce management overheads. Only SQL Server 2008 R2 can fully leverage the features and performance of Windows Server 2008 R2 in this way.
  • Speaking Points:To explain how Microsoft offers a lower cost solution when compared to a comparable offering by VMware® saving approx one-sixth the upfront costsAt least One-sixth the Price Upfront Compared to VMware:Based on a comparison of Microsoft® System Center Server Management Suite Datacenter with VMware’s vSphere Enterprise Plus with VMware vCenter Server. Assumes a five host configuration, 2 processors on each host, 2 years support costs for both products, and no operating system costs included. The Microsoft solution can use either the free Microsoft Hyper-V™ Server 2008 R2 hypervisor or an existing Windows Server® 2008 R2 hypervisor. Based on Microsoft estimated retail prices and published VMware prices available at as of 08/04/2009 for purchases in the United States. Actual reseller prices may vary.How the Microsoft $9.6K is calculated:Microsoft Hyper-V Server 2008 R2 or Existing OS - $0SMSD with 2yrs SA - $1504 x 5 servers = $7520SCOM Server with 2yrs SA - $726SCCM Server with 2 years SA - $726SCDPM Server with 2 years SA - $726TOTAL $9698How the VMware 58.5K is calculated: vSphere Enterprise Plus with 2 years SA- $10,241.28 x 5 servers = $51,206vSphere Enterprise Plus - $0vCenter Standard with 2 years SA - $7318TOTAL $58,524The $7.3K for VMware relates to the vCenter which is the VMware virtualization management tool that is required to make the VMware offering completely scalable and extensible. It allows for central management of the VMware vSphere environment and is the equivalent to the Microsoft System Center Management solution which is included with the total Microsoft virtualization offering.Breakdown VMware offering vs Microsoft offering – What’s Included:vSphere Enterprise PlusMicrosft SMSDvSMP supported 8-way 4- way Physical Memory 1TB 1TBOffline VM/OS Updates Yes YesHA/Clustering Yes YesVMotion/Live Migration Yes YesBackup/Recovery Yes YesHot add Yes Storage onlyFault Tolerance Yes NoStorage VMotion Yes Yes (Quick)DRS/PRO Yes YesvNetwork/Host Profiles Yes NoPhysical Management No YesIn-guest Monitoring No YesCross Hypervisor No Yes2. Lower Ongoing Cost:Businesses have never been under more pressure to reduce costs and operate more efficiently. Virtualization is one of the most effective means for making this happen. It provides powerful, tangible ways to streamline many traditionally time-consuming processes and minimize the resources needed to deploy and manage IT resources. Microsoft customers are using virtualization technology to simplify their IT infrastructure, IT processes, and save money on an on-going bases by saving on space, power and resources.With virtualization built into the Microsoft platform, virtualization becomes a skill rather than a specialty. Now that you no longer need separate processes or IT teams to manage and support virtualization solutions, you can save time—and money—across the board. Customers agree that this is a crucial advantage. 3. Virtualization-friendly Licensing - Removed Licensing Restrictions: Microsoft eliminated a licensing restriction that prevented customers from moving virtualized applications to a different server more than once every 90 days. That 90-day restriction was removed on Sept. 1 of 2008 for the most commonly used Microsoft server applications, including SQL Server 2008 Enterprise edition, Exchange Server 2007 Service Pack 1 Standard and Enterprise editions, Dynamics CRM 4.0 Enterprise and Professional editions, Office SharePoint Server 2007, and Microsoft System Center products. In all, 41 server applications are affected. Lowering Cost of Acquisition and Ownership with Innovative Microsoft LicensingAs you can see, Microsoft’s approach of architecting virtualization into our core solutions helps customers save tremendous amounts of time and money. To help you keep costs as low as possible—both at acquisition time and throughout the lifecycle—we offer attractive licensing for a range of virtualization products.
  • Consolidate Servers to Reduce Cost, Simplify Management and Standardize Your EnvironmentConsolidation involves reducing the number of physical servers needed to support business activities. The benefits of consolidation include reduced purchasing, support, cooling, power, and server accommodation costs, as well as simplified administration. Furthermore, because consolidation reduces power consumption, it can positively contribute towards achieving environmental targets.Consolidate with Hyper-V.At the core of most consolidation efforts is the replacement of physical servers with virtual servers, and Windows Server 2008 R2 Hyper-V offers the ideal platform for this. SQL Server 2008 R2 Enterprise licensing conditions enable you to install SQL Server database servers on up to four VMs on a single licensed host server, and SQL Server 2008 R2 Datacenter edition allows for and unrestricted number of virtual database servers on a single licensed host server. Additionally, application mobility lets you transfer VMs and their corresponding licenses freely between host servers as and when required. Flexible alternatives:Consolidate using Multi-Instance and Multi-Database Support. Combine the ability to consolidate multiple servers through virtualization in Windows Server 2008 R2 with the multi-database and multi-instance capabilities of SQL Server 2008 R2 to create a flexible and dynamic data center that can meet the security, configuration, and operational needs of customer organizations on a significantly reduced number of physical servers. Reduce Data Storage Costs. Running more applications on a server typically means generating more data. SQL Server 2008 R2 Enterprise provides data and backup compression to reduce the amount of space required to store your data, which can cut costs significantly. You can compress both non-Unicode and UCS-2 Unicode data, and furthermore, because compression has the added advantage of enhancing I/O performance, applications that use compression will perform better too.Increase Energy Efficiency. Consolidating servers offers the opportunity to make considerable savings, including reducing support, cooling, power, and server accommodation costs. Running fewer physical servers in a standardized environment can also simplify administration, freeing up key staff for other important tasks, and because consolidation reduces power consumption, it can help organizations to achieve environmental targets. The new core parking feature automatically powers down CPU cores when they are not in use, which further adds to the energy savings you can make.Simplify Management. Use the Utility Control Point to manage SQL Server instances and data-tier applications across the enterprise. Dashboard viewpoints provide insight into utilization and policy violations to help identify consolidation opportunities, maximize investments and maintain healthy systems. Use the SQL Server Management Pack with System Center Operations Managerto enable broader system administration that is scalable across your enterprise. Implement end to end service management of line-of-business (LOB) applications for greater visibility. Use rich, reports and an easy-to-customize reporting environment to bring additional insight when troubleshooting and planning.Achieve predictable performance by Managing Competition for Resources. When multiple applications share hardware, there is inevitably competition for resources. Built-in tools make it possible to balance resource usage so that applications can run on the same server without impeding each other’s performance; Windows System Resource Manager lets you allocate CPU and memory resources to users and applications, and SQL Server Resource Governor allows you to define CPU and memory consumption limits for competing workloads. Improved Performance. TCP Offloading and Jumbo Frames, which improve networking performance for physical server networks, have now been extended to the virtual networking environment, resulting in improved performance for VM networks.Ensure High Availability. Maintaining high-availability is vital when applications that are concentrated onto fewer servers, because a hardware failure has the potential to affect more of your services. Windows Server 2008 R2 and SQL Server 2008 R2 Enterprise support up to 16-node failover clusters, Live Migration, and database mirroring to give you the coverage you need to maintain uninterrupted service provision.Support for 256 CPU cores for physical servers and 64 CPU cores for VMs enables optimal performance. Support for large numbers of logical CPUs means that you can take advantage of the latest hardware to deliver the performance that your applications demand.
  • Reduce Overall TCO and Eliminate Third-Party Software Costs with Built-In Features and ToolsUnlike with many competing data platforms, the built-in functionality provided by Windows Server 2008 R2 and SQL Server 2008 R2 eliminates the need to purchase expensive third-party software,and removes the associated maintenance and licensing costs.Key Features Built-in Features:Hyper-V is an enterprise-class, fully featured virtualization platformData and Backup Compression to reduce storage costs and boost performanceTransparent Database Encryption to protect sensitive data and promote compliance with data protection regulations. SQL Server 20008 R2 is tightly integrated with Windows Server 2008 R2, to provide a comprehensive security solution.SQL Server Audit to ensure correct security configuration, track down security breaches, and promote compliance with data protection regulationsPerformance Data Collection to enable detailed, centralized analysis of key performance informationHigh-Availability Solutions including 16-node clustering, Live Migration, and Database MirroringResource Governor and Windows Server Resource Manager enable you to control application resource usage to ensure predictable performance for workloads and to prevent runaway queries.Key Built-in ToolsReduce the cost of managing and securing multiple servers roles across your enterprise by using Windows Server 2008 R2 Server Manager Lower administrative costs by configuring, managing, and administering all components of SQL Server by using SQL Server Management Studio Take advantage of the efficiency of automation by using Windows PowerShell 2.0 to manage custom configurationsImprove management insight and multi-server management with dashboard views and drilldown capabilities provided by SQL Server Control Point Reduce management overhead for SQL Server services, including SQL Server service and SQL Server Agent service, by using SQL Server Configuration ManagerMonitor and log key performance metrics and configure alerts with Reliability and Performance Monitor
  • Windows Server 2008 R2 enables you to further reduce TCO with new, advanced features aimed at increasing efficiencies.Core ParkingCore Parking automatically powers down CPU cores when workloads are light, and restarts them as workloads increase. In addition to cost savings through reduced power consumption, Core Parking can help companies to achieve environmental targets Reduce Initial Setup and Management Costs for Web Application Development with an Integrated Web Application PlatformIIS 7.5 enables more flexible Web application deployment with full support for ASP.NET and PHP on all Windows Server 2008 R2 installations.Reduces costs to install the Web server role and required modules.Reduces management costs through a unified platform and centralized management for all Web applicationsReduces Web application development and deployment costs
  • Improve Business Decision Making and Drive Revenue Generation with a built-in Business Intelligence platformThe ability of Windows Server 2008 R2 and SQL Server 2008 R2 to scale to support very large data warehouses, coupled with SQL Server 2008 R2’s sophisticated Business Intelligence (BI) tools, helps to deliver the business insights that are invaluable in helping companies to spot new opportunities, maintain a competitive edge, and drive growth and revenue generation.Improve data consistency by creating a ‘single version of the truth. Improve operational and reporting consistency with Master Data Services. Clean and standardize data and create a ‘single version of the truth’ for data stored across multiple heterogeneous platforms across the enterprise. Discover key business trends by using Analysis Services and data mining to reveal up-to-date information that exposes key business metrics.Data-Mining Add-Ins for Office 2007 provide information workers and decision makers with direct access to reliable business insights. Create compelling reports using Reporting Services, and empower users to create their own reports by using Report Builder 3.0Make fast, effective business decisions, drive business growth and revenue generation . Use the information obtained through the BI suite to help you to make informed business decisions that can reduce costs and drive revenue generation.
  • Self-Service BI gives business users access to key business insights by using familiar tools.Putting the ability to access key business information directly into the hands of business decision makers not only speeds up the decision making process, but also helps organizations to maintain a competitive advantage by enabling them to spot trends early so that they can take action whilst the data is still fresh and relevant.PowerPivot for Excel 2010 lets users perform sophisticated data analyses using powerful Data Analysis Expressions (DAX). Column-based compression helps to deliver excellent performance, and users can slice and dice data, view charts, and sort through millions of rows using the familiar Microsoft Office Excel environment.PowerPivot for SharePoint helps to boost productivity by providing an environment in which users can easily collaborate and share analyses, ensuring that the key information that analyses reveal is available to all who need it. Administrators can manage security and enable versioning functionality through an easy-to-use interface.
  • Ensure Business Continuity and Minimize Revenue Loss with Advanced High Availability FeaturesWindows Server 2008 R2 and SQL Server 2008 R2 together provide a comprehensive suite of high-availability functionality to help to ensure that business operations are not interrupted in the event of hardware or software failure. ClusteringUnplanned database server downtime can occur because of hardware failures or natural disasters. Typically, organizations protect mission-critical servers from these kinds of failures by deploying server clusters. Window Server 2008 R2 considerably simplifies the process of setting up and managing failover clustering with a wizard-based cluster validation tool, which helps to ensure that you have adequate hardware resources for a clustered solution.Windows Server 2008 R2 Enterprise and Datacenter editions reduce the hardware and infrastructure requirements for clustering, and support up to 16 nodes in a cluster, enabling you to achieve the highest levels of business continuity. Guest clustering extends the provision of clustering to the virtual environment, and the new Cluster Shared Volumes (CSV) feature simplifies the configuration of clustered VMs. CSV enables the VHDs of VMs to reside on the same volume, which was not previously possible. This new arrangement makes more efficient use of available storage, whilst still allowing individual VMs to failover without affecting other VMs that use the same volume.By taking advantage of the clustering enhancements in Windows Server 2008 R2, SQL Server 2008 R2 provides a robust high-availability solution for an entire SQL Server instance. Hyper-V Virtualization EnhancementsThe Live Migration feature discussed earlier lets you move virtual machines between host servers without service interruption, enabling you to carry out planned maintenance, or to move VMs to take advantage of spare capacity, whilst maintaining high availability targets. Furthermore, Dynamic Virtual Machine Storage enables you to add virtual or physical disks to existing virtual machines without restarting them, so you can manage the growing volumes if data generated by your applications without compromising service continuity.Database Mirroring and Log ShippingTo provide greater protection for mission-critical data, SQL Server 2008 R2 implements database mirroring. This provides complete or nearly complete database redundancy in the event of a disaster or planned upgrade. Database mirroring provides a high availability solution that does not require proprietary hardware, is easy to set up and manage, and provides automatic client redirection. SQL Server 2008 R2 Enterprise protects against page corruption by fetching the mirror version of a corrupt page from a partner server automatically. For backwards compatibility, you can also implement Log Shipping, which, like database mirroring, provides a standby server, but which does not provide failover without data loss.Dynamic Hardware PartitioningOne significant cause of server downtime is planned maintenance, which typically results from actions such as adding or replacing memory, processors, or input/output devices (network cards and host bus adapters). Windows Server 2008 R2 supports dynamic hardware partitioning, which enables the ‘hot’ addition and replacement of processors and memory modules, without the need to restart the server. This ensures service continuity during hardware upgrades to computers that are running mission-critical SQL Server databases, and enables mission-critical applications to scale without requiring any planned database server downtime.Dynamic addition of VM storage. Reduce downtime when managing storage growth on VMs by adding and removing vhd files and pass-through disks attached to a virtual SCSI controller on a running VMwithout needing to reboot.
  • Cluster Shared Volumes (CSV) makes it easier to and more efficient to manage storage in clustered environments, and makes Live Migration for VMs even faster.Store multiple VHDs on a single volume/LUN Improve the speed of Live Migration. When implemented together, Live Migration and Cluster Shared Volumes provide the fastest way to transfer virtual machines between host servers, without incurring downtimeSimplify VHD management by using file path names to identify VHDsThe unit of failover is the virtual machine VHD rather than the entire volume where the VHD is stored, so it is possible to store multiple VHDs on the same volume and still have them failover separatelyBecause VHDs can reside on the same volume/LUN as other VHDs, the total number of LUNs that you need to maintain is reduced
  • Live Migration provides a major boost to maintaining highly-available services in virtual environmentsMinimize planned outages. You can perform scheduled or short-notice maintenance on physical host servers without interrupting service provision by moving virtual machines to another host beforehand, and then moving them, back afterwards.Increase business agility.Respond morequickly to the needs of the business. For example, if an application experiences a surge increase in activity, you can rapidly move the virtual machine that hosts it to another physical server that has more resources available.Make more efficient use of resources. Make more efficient use of resources and free up capacity by dynamically moving VMs to servers with spare capacity
  • Protect Business Assets and Ensure Regulatory Compliance with Integrated, End-to-End SecurityMission-critical data is protected by integrated Windows Server 2008 R2 and SQL Server 2008 R2 security features.Encrypt stored data.Prevent data that is stored on disk drives and backup tapes from being compromised if disks are stolen by using Transparent Data Encryption (TDE) to encrypt data. TDE uses proven certificate-based technology to protect sensitive data and encryption keys, and does not require the modification of any application codeIntegrated Kerberos Authentication. Protect data from unauthorized users by using integrated Kerberos authentication to restrict domain and database accessCryptographic key protection. Reduce the overhead associated with managing cryptographic keys by taking advantage of support for third-party hardware key management modulesAudit user activity.Make security auditing and regulatory compliance easier by tracking user logons and data updates with Windows security auditing and SQL Server AuditIPSec network security. Protect sensitive data as it is transmitted over the network between servers that host an application by enabling IPSec data encryption.
  • Benefit from scalable and predictable performance for physical serversSupport for up to 256 logical processors with Windows Server 2008 R2 Datacenter Edition means that you can take advantage of the latest advances in hardware to scale existing applications as the business grows.Support for memory in excess of 2TBSupport for Solid State disks means that you can take advantage of the superior performance and reliability that Solid State disks offerImproved I/O with data compression, which now supports USC-2 Unicode data in addition to non-Unicode data. Because compressed data takes up less space, overall data throughput is improved when compression is enabledBackup compression means that backups can run much faster, and take up much less space than uncompressed backups. You can also use backup compression on data that has already been compressed in SQL Server, for even better resultsResource Governor and Windows Server Resource Manager enable you to control application resource usage to ensure predictable performance for workloads and to prevent runaway queries.
  • Increase Business Capacity by Scaling Up Using Virtual ServersWindows Server 2008 R2 and SQL Server 2008 R2 combine to deliver enterprise scalability through a combination of improved hardware support and resource prioritization in a virtual environment. Scale up your host servers to support virtual environments and create a greater density of virtual machines per physical host with support for up to 64 logical processors Increase response time for your environment and its applications by taking advantage of support for memory in excess 1TBReduce networking and I/O bottlenecks with enhanced networking and dynamic virtual hard disk I/O improvementsIncrease server availability by using hot-add and hot-remove VM storage capabilities to manage VM storage without requiring reboots Take advantage of database whose performance and scalability in virtual environments is comparable with that of the physical environment 
  • Manage more Efficiently , Achieve Higher Productivity, and Improve Service Level Agreement Compliance Windows Server 2008 R2 and SQL Server 2008 R2 allow you to standardize server configurations and proactively manage your environment with the help of policies. Reduce management overhead by using Group Policy and SQL Server 2008 R2 Policy-Based Management to centrally define configuration and security policies and apply them to multiple servers, databases, tables and other objects throughout your environment. Windows Server 2008 R2 and SQL Server 2008 R2 provide a comprehensive, built-in suite of tools that makes managing every aspect of the IT environment simpler and more efficient. Simplify managing and securing multiple servers roles across your enterprise by using Windows Server 2008 R2 Server ManagerReduce the effort required to configure, manage, and administer all components of SQL Server by using SQL Server Management StudioSQL Server Control Point enables dashboard and drill-down views of instance and application utilization on up to 25 server instances across the enterpriseReduce the amount of time required to manage your virtual environment by using Hyper-V Management Console Increase efficiency through automation by using Windows PowerShell to manage custom configurations
  • SQL Server Control PointReduce the effort required to configure, manage, and administer all components of SQL Server, and centrally manage multiple SQL Server instances and data-tier applications. The new Control Point Explorer feature enables improved centralized management through the provision of drill-down and dashboard views of utilization and policy violation for multiple enrolled data-tier applications and instances.
  • Enable Better Troubleshooting, Proactively Address Performance Issues, and Meet SLAs with a Range of Dedicated ToolsStreamline performance tuning and troubleshooting by taking advantage of Performance Data Collector, which provides a centralized repository for storing performance data, together with tools for reporting performance issuesReduce the time it takes to find poorly performing queries by using SQL Server ProfilerReduce the time it takes to customize performance data collection and event trace sessions by using Windows Reliability and Performance MonitorAddress performance issues before they become problematic by using SQL Server Resource Governor to specify limits on resource consumption Reduce potential performance problems by using Windows System Resource Manager, to manage processor and memory usage on a per process basis
  • Windows Server 2008 R2 and SQL Server 2008 R2 include tools and features that make it quicker and easier to deploy VMs, databases, and applications to an enterprise environment.Build a Library of VMs ready to deploy Reduce deployment times by creating a library of pre-configured VMs that you can quickly deploy as and when they are required. SQL Server 2008 R2 makes this process easier with the new SQL Server Sysprep utility. Windows Server Sysprep removes the unique Security Identifier (SID) from a Windows installation, so that you can create an image of that machine and deploy it elsewhere without causing a duplicate SID to appear on your network. However, because SQL Server installations also use the operating system’s SID, using Windows Sysprep on a machine that hosts SQL Server will cause problems for the SQL Server installation. The SQL Server Sysprep utility solves this problem by updating SQL Server references to the underlying SID that occur when Windows Sysprep is run, which makes it possible to create pre-prepared images of pre-configured SQL Server instances for physical and virtual machines.Boot from VHD You can also reduce deployment times for physical computers by using Windows Server 2008 R2’s ability to boot from a VHD, which removes the need to install and configure the operating system. You can deploy .vhd images of Windows Server 2008 R2 to a physical computer by using Windows Deployment Services, and then boot the computer directly from the VHD.Speed up Database Deployment SQL Server 2008 R2 introduces a new single unit of deployment, called Data-tier Application, that speeds up deployments and upgrades. Data-tier Application packages a database’s schema, along with deployment requirements for that database, ready for deployment. You can create packages from existing applications by using SQL Server Management Studio or create new packages by using Microsoft Visual Studio®.
  • SQL Server 2008 R2 Enterprise Edition helps to reduce overall TCO and boost performance and efficiency through many features that are not available with lower editions of SQL Server 2008 R2. These include:SQL Server 2008 R2 Enterprise Editionsupports the maximum number of cluster nodes supported by the operating system. In the case of Windows Server 2008 R2, this is 16 nodesSynchronous and asynchronous database mirroring Hot-add memory and CPUsEnterprise licensing allows unlimited virtualization, so you can run as many virtual machines as you need at no extra costResource GovernorData and backup compressionSQL Server auditingTransparent database encryptionSupport for third-party encryption key management
  • Take Availability and Scalability to New Levels with the new features and functionality of Windows Server R2Take advantage of the superior performance provided by Solid State DisksIncrease response time for your environment and its applications by using support for memory in excess of 2TBReduce networking and I/O bottlenecks with enhanced networking and dynamic virtual hard disk I/O improvementsIncrease server availability by using Dynamic Virtual Machine Storage to add virtual or physical disks to virtual machines without restarting them
  • Windows Server 2008 R2 includes new features that make it possible to achieve even greater management efficiency.Increase efficiency by using Windows PowerShell 2.0. PowerShell 2.0 is a sophisticated scripting language that can be used with SQL Server, Windows, and other Microsoft servers, and which enables administrators to use complex logic to automate server management, including remote management. A set of PowerShell cmdlets for SQL Server make it possible to call sqlcmd scripts to run Transact-SQL and Xquery statements.Take advantage of Live Migration to make more efficient use of serverresources. Live Migration makes it quick and easy to move VMs between host servers without interrupting user connections, so if you have spare capacity on certain servers, you can move VMs to those servers to maximize resource usage without compromising service provision.Reduce deployment time for physical servers by using Windows Server 2008 R2’s ability to boot from a VHD. You can maintain pre-configured VHDs, and use them to deploy physical and virtual servers more quickly.
  • SQL Server 2008 R2 builds on the strengths of SQL Server 2008, adding new features and functionality. It is the data platform that is best positioned to exploit the new features of Windows Server 2008 R2, to provide a tightly-integrated, fully-featured, mission-critical data platform.Take advantage of UCS-2 unicode compression to get the same benefits of for reduced storage costs, higher performance and smaller back-up windows for unicode encoded applicationsExpose key business information quickly by using Reporting Services and Report Builder 3.0, which features geospatial information integration and faster report processingUse Master Data Services to maintain a ‘single version of the truth’ for data in complex, heterogeneous environmentsSimplify the management of multiple server instances by using SQL Server Management Studio Control Point Explorer, whichprovides dashboard and drill down utilization views of instances and applicationsReduce deployment time and enable rapid provisioning for virtual machines running SQL Server by using the Sysprep utility to build a library of VHDs ready for deploymentNew Datacenter EditionSupport for up to 256 logical processors enables SQL Server 2008 R2 Datacenter to fully exploit the capabilities of Windows Server 2008 R2Licensing for Datacenter edition will allow unlimited numbers of virtual machines to be installed with Hyper-V. This benefit is currently available for SQL Server 2008 Enterprise edition, and will remain available until the release of SQL Server 2008 R2 Datacenter edition.
  • Microsoft SQL Server - Best Ever Data Platform on Windows Presentation

    1. 1. Best Ever Data Platform On Windows<br />
    2. 2. Agenda<br />Reduce Overall TCO<br />Support High-Performance, Mission Critical Applications at Scale<br />Improve IT Efficiency<br />
    3. 3. Benefits of SQL Server 2008 R2 and Windows Server 2008 R2<br />Low TCO<br />Mission Critical<br />IT Efficiency<br />Lower Cost of Ownership <br />Ensure Business Continuity <br />Respond More Quickly<br />Support More Business Functions<br />Protect Assets<br />Improve SLA Compliance<br />Scale with Confidence<br />Support More Applications<br />Consolidate to Reduce Costs<br />Only SQL Server 2008 R2 fully utilizes and compliments the rich functionality of Windows Server 2008 R2<br />
    4. 4. Reduce Costs with the Same Physical and Virtual Platform<br />Reduce software costs<br />Reduce hardware costs<br />Reduce management costs<br />Reduce skill acquisition costs<br />Achieve higher productivity<br />
    5. 5. Realize Benefits of Virtualization with Hyper-V<br />Benefit from improved performance and availability with Windows Server 2008 R2 Hyper-V enhancements<br />High availability with Live Migration and dynamic addition of VHDs<br />Improved scalability with support for up to 64 logical processors <br />Improved manageability with SCVMM 2008 R2 <br />More efficient deployment with Sysprep and VHD libraries<br />Full SQL Server 2008 R2 feature support<br />
    6. 6. At A Cost That Makes Sense For Smart Business: Microsoft vs. Vmware<br /><ul><li>VMware® can cost up to six times more than Microsoft server virtualization*
    7. 7. Lower ongoing cost by integrating virtualization into existing environments
    8. 8. Virtualization friendly licensing</li></ul>vSphere Enterprise Plus<br />$58.5K<br />MULTI-HYPERVISOR MANAGEMENT<br />vCenter<br />$7.3K<br />APP MANAGEMENT<br />Included<br />vSphereEnterprise Plus<br />$51.2K<br />$9.6K<br />PHYSICAL MANAGEMENT<br />VIRTUAL MANAGEMENT<br />System Center<br />$9.6K<br />HYPERVISOR<br />Side-By-Side Comparison Virtualizing, 5 Servers,2-processor Hosts, with Management Server Costs, 2 year Maintenance and No Operating System Costs<br />*Based on a comparison of Microsoft® System Center Server Management Suite Datacenter with VMware® vSphere Enterprise Plus with VMware vCenter Server.. Assumes a five host configuration, 2 processors on each host, 2 years support costs for both products, and no operating system costs included.. The Microsoft solution can use either the free Microsoft Hyper-V Server 2008 R2 hypervisor or an existing Windows Server 2008 R2 hypervisor.  Based on Microsoft estimated retail prices and published VMware prices available at of 08/04/2009 for purchases in the United States. Actual reseller prices may vary. <br />
    9. 9. Reduce Costs and Simplify Management through Consolidation<br />Flexible alternatives for consolidation <br />Reduce storage costs<br />Increase energy efficiency <br />Simplify management<br />Improved and predictable performance<br />Ensure highly availability<br />Support for up to 256 CPU cores for physical servers <br />Support for up to 64 CPU cores for VMs<br />
    10. 10. Reduce Third-Party Software Costs and Get All the Options with Built-In Features and Tools<br />Hyper-V<br />Windows Server Manager<br />Data and Backup Compression<br />SQL Server Management Studio<br />Database Encryption and Integrated Security<br />PowerShell 2.0<br />SQL Server Audit<br />SQL Server Control Point<br />Performance Data Collector<br />SQL Server Configuration Manager<br />Resource Governor and WindowsSystem Resource Manager<br />Reliability and Performance Monitor<br />Resource Governor and WindowsSystem Resource Manager<br />“Prior to upgrading to SQL Server 2008, the customer required the use of third-party software as part of its overall solution. This was mainly in the areas of backup, encryption, auditing, and performance monitoring. The customer was paying annual maintenance on existing third-party licenses plus additional licenses for every SQL Server added. These costs have now been eliminated because the features being used are included in SQL Server 2008.”<br />Forrester Consulting Report<br />
    11. 11. Reduce Costs and Promote Efficiency with Advanced Functionality<br />Increase energy efficiency with Core Parking<br /> Reduce web development costs<br />Full support for ASP.NET and PHP<br />Automatically powers down CPU cores when workloads are light<br />Easy install <br />Centralized management of applications<br />Increase productivity with an integrated platform<br />Ease of deployment<br />
    12. 12. Improve Business Decision Making with a Built-in Business Intelligence Platform <br />Improve data consistency by creating a ‘single version of the truth’<br />Make faster, better business decisions<br />Discover key business trends<br />Drive business growth and revenue generation<br />Create compelling reports<br />"Our integrated Microsoft oriented BI solution enables us to develop new solutions fast and manage them easily, bringing more value to the business."<br />Mazal Tuchler, BI Manager, Clalit Health<br />
    13. 13. Empower Workers with Self-Service BI<br />Improve decision-making by giving users direct access to key business metrics<br />Quickly deliver insights with high performance analysis<br />Share analyses securely and work collaboratively with PowerPivot for SharePoint<br />
    14. 14. Enhance Business Continuity withAdvanced High Availability Features<br />Dynamic addition and replacement of processors and memory<br />Database mirroring with automatic failover<br />Up to 16-node failover clustering<br />Cluster Shared Volumes<br />Log shipping<br />Dynamic addition of VM storage<br />Guest Clustering for VMs<br />Hyper-V Live Migration<br />“Windows Server 2008 and SQL Server 2008 provide the capabilities to ensure high-availability for our industrial applications.”<br />Hans Peterson, <br />DIWICON-M Product Manager, CASON<br />
    15. 15. Benefit from Improved Clustering for VMswith Cluster Shared Volumes<br />With Cluster Shared Volumes, any node in a cluster can access shared storage<br />Easier and more efficient storage managementwith multiple VHDs on a single volume<br />Faster live migration<br />Easier management of VHDs with path names<br />VMs/VHDs are unit of failover rather than LUNs<br />Fewer LUNs to manage for same number of VMs<br />
    16. 16. Increase Availability with Live Migration<br />Minimize planned outages<br />Manage loads on server dynamically<br />Make more efficient use of resources<br />
    17. 17. Protect Business Assets with Integrated Security<br />Encrypt Stored Data<br />Integrated Kerberos Authentication<br />Cryptographic Key Protection<br />Audit User Activity<br />IPSEC Network Security<br />
    18. 18. Benefit from Scalable and Predictable Performance for Physical Servers<br />Improved scalability with up to 256 logical processors(determined by operating system maximum) <br />Support for memory in excess of 2TB<br />Support for Solid State disks<br />Improved I/O performance with UCS-2 Unicode and non-Unicode data compression<br />Faster, smaller backups with backup compression<br />Resource utilization management with Resource Governor and Windows System Resource Manager<br />
    19. 19. The Only Database That Has Taken Up The Challenge Of TPC-E To Date<br />OF ALL THE OLTP BENCHMARK CATEGORIES, TPC-E MOST ACCURATELY REFLECTS YOUR WORKLOADS<br />SQL SERVER<br />27 Results<br />SQL Server 2005 and SQL Server 2008<br />Using multiple hardware platforms<br />ORACLE<br />No benchmark to date<br />DB2<br />“Oracle and IBM are focused on publishing on TPC-C. SQL Server has chosen to focus on TPC-E as it isbetter reflect modern customer scenarios andperformance needs”<br />No benchmark to date<br />* Source:, As of November 23, 2009<br />
    20. 20. Extending the Performance Story with Hardware Innovation (SSD)<br />Dramatic Improvements in Performance and TCO<br />Source:, As of August 18, 2009:SQL Server 2008 on the HP ProLiant DL380 G6, 51,422 QphH@100GB, $1.07 USD/QphH@100GB, available 9/14/09SQL Server 2008 on the Dell PowerEdge T610, 28,772 QphH@100GB, $1.46 USD/QphH@100GB, available 06/02/09<br />
    21. 21. Benefit from Scalable and Predictable Performance for Virtual Servers<br />Scale up to 64 logical processors<br />Scale up to more than 1 TB memory<br />VHD I/O improvements<br />Hot addition / removal of VM storage<br />Comparable performance with that of physical servers<br />“Hyper-V technology helps us run many virtual servers on a single cluster with performance nearly equal to a ‘native’ operating system. The result is a powerhouse of performance, manageability, and scalability.”<br /> Dale Christian, Chief Information Officer, Avanade<br />
    22. 22. Manage Proactively and Efficiently with Built-in Tools<br />Windows Server Group Policy<br />SQL Server Policy–Based Management<br />More Efficient Management<br />Higher Productivity<br />Improved Compliance<br />Windows Server Manager<br />SQL Server Management Studio<br />SQL Server Control Point<br />Hyper-V Management Console<br />Powershell 2.0<br />
    23. 23. Multi-Server Management with SQL Server Control Point<br />Improved multi-server management<br />Dashboard views of utilization and policy violation<br />Drill-down capabilities for greater detail<br />
    24. 24. Improve Performance Management and Troubleshooting with Built-In Tools<br />Performance Data Collector<br />Faster Troubleshooting<br />Resource Governor<br />Proactive Management <br />SQL Server Profiler<br />Improved Efficiency<br />System Resource Manager<br />“From the time we are alerted that we have a problem, we can identify and address the cause of it about 70 percent to 80 percent faster now that we have Performance Data Collection. This provides tremendous time savings, and time is critical in addressing performance issues and helping us maintain our system performance.” <br />David P. Smith, Chief Technology<br />Reliability and Performance Monitor<br />
    25. 25. Improve Deployment Efficiency<br />Build a library of pre-configured VMs <br />that are ready to deploy by using Sysprep<br />Reduce deployment time for physical and virtual servers by booting from VHDs<br />Speed up deployment with data-tier application packages, which you can create by using Visual Studio 2010<br />
    26. 26. Why Choose SQL Server 2008 R2 Enterprise Edition?<br />SQL Server 2008 R2 Enterprise Edition features include:<br />16-node server clusters<br />Resource Governor<br />Full database mirroring<br />Data and backup compression<br />Hot-add memory and CPUs<br />SQL Server auditing<br />Hosts up to four VMs<br />Transparent database encryption<br />Full support for Windows Server 2008 R2, including Live Migration<br />Support for third-party encryption key<br />Enterprise<br />
    27. 27. © 2009 Microsoft Corporation. All rights reserved.<br />This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.<br />
    28. 28. Improvements for Even More Demanding Workloads<br />SOLID STATE DISK SUPPORT<br />Superior performance with Support for Solid State Disks<br />IN EXCESS OF 2 TB RAM<br />Faster response times with support for memory in excess of 2TB<br />BETTER I/O FOR VMS<br />Reduce bottlenecks with networking and I/O improvements<br />Hot-Add Virtual Machine Storage<br />DYNAMIC VM STORAGE<br />
    29. 29. Driving Towards Greater IT Efficiency<br />PowerShell 2.0<br />Live Migration<br />Boot from VHDs<br />Automate server management<br />More efficient use of resources<br />Reduce deployment time for physical servers<br />Manage remotely<br />Rapid re-provisioning of virtual servers<br />Single scripting language for SQL Server and Windows<br />
    30. 30. New Benefits with SQL Server 2008 R2 on Windows Server 2008 R2<br />Low TCO<br />Mission Critical<br />IT Efficiency<br />Reduce storage costs with compression for Unicode data <br />Master Data Management<br />New Datacenter Edition features:<br />Dashboard views of instances and applications<br />Build sophisticated reports with Report Builder 3.0<br />Up to 256 logical processors<br />Create and store images for rapid deployment by using Sysprep<br />Enable self-service BI with Power Pivot<br />Unlimited Virtualization<br />Handle more demanding applications<br />Achieve greater throughput<br />Datacenter<br />