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AEGON Religare Life Insurance, a new player in Indian insurance market, is dedicated to build a firm future, both for customers and employees by balancing a local approach with the power of an expanding global operation. A new entrant in the insurance industry, the company needed to target and capture significant market share. To help achieve its goal, the company required a robust, integrated customer relationship management solution. With help from Religare Technova, a Microsoft® Certified Gold Partner, it opted to deploy Microsoft® Dynamics™ CRM 4.0. The implementation has aligned the company’s sales and customer services strategies. It has also resulted in increase in efficiency of business processes across branches.