You’re ready to make a poster.The inspiration is flowing and you havea deadline to meet.But wait! Don’t start without reviewingthese important poster design tips…
The User Comes FirstBefore you even begin designing, ask yourself – What is the purpose of this poster? & For whom am I designing it?Am I selling something? Am I educating people?Am I promoting something? Who is my audienceand what do I want them to get out of this?
Reduce ClutterIdeally, you want your poster design to have one single featureitem, that stands out and grabs the viewer’s attention.If your design has too many colors, too many textures or just toomuch “stuff,” that’s not going to happen.Instead, look at your design and ask yourself.What is the focus? Is it clear? Does it stand out?
Use Text SparinglyA poster is all about grabbing someone’sattentionRely on graphicsIf you need to use text, do so sparingly and besure to integrate it into the graphic itself.
Think BigYour design has to be big and so does your resolution.Taking a 20 x 20 pixel .gif of your logo and blowing it upto 200 x 200 inches just doesn’t work.Work with large images
Make the poster easy to read…Select a background color that is not too intense.Use clear, simple graphics, pictures & text.Readability is how easily the ideas flow visually.
Use a simple phraseso people can remember it The phrase should be capitalized. It’s about awareness. Detailed information can be added with smaller letters. People tend to read the biggest and the top first.
Know the target audienceKnowing your audience is very important.If the target audience is the 10-15 age group, theposter needs to be designed with a “kid” look.If the target audience is older teen or adults use artisticelements and creative typefaces.
Poster Analysis (15 minutes)Small group or pairsFind a poster design you find interestingUse the Graphic Organizer to record informationabout the poster designCopy a jpeg of it to Mr. S flash driveReport findings to class