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Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
Content Rules
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Content Rules

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Published in: Business
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  • Transcript

    • 1. How to MakeYour Content Rule By Melanie Shoults
    • 2. THEAUTHORSPhoto Credit: Derek Wilmot
    • 3. WHAT I LEARNED
    • 4. WHAT I LEARNEDWithout content, you’ve got nothing
    • 5. WHAT I LEARNEDWithout content, you’ve got nothingWhat to create
    • 6. WHAT I LEARNEDWithout content, you’ve got nothingWhat to createHow to podcast well
    • 7. PODCASTING 101
    • 8. PODCASTING 101Not hard
    • 9. PODCASTING 101Not hardExport audio from video
    • 10. PODCASTING 101Not hardExport audio from videoListen before recording
    • 11. PODCASTING 101Not hardExport audio from videoListen before recordingLength
    • 12. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlan
    • 13. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!
    • 14. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!Submit/Publish
    • 15. INVENTING CONTENT
    • 16. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)
    • 17. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photos
    • 18. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywords
    • 19. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry news
    • 20. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry news
    • 21. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 22. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 23. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 24. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 25. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry newsNon-industry newsHighlight your audience
    • 26. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry newsHighlight your audience
    • 27. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry news Create a themed seriesHighlight your audience
    • 28. SURPRISING STUFF
    • 29. SURPRISING STUFFViral videos tell stories
    • 30. SURPRISING STUFFViral videos tell storiesHire a pro photographer
    • 31. BUT WAIT THERE’S MORE
    • 32. BUT WAIT THERE’S MOREDeveloping writing voice
    • 33. BUT WAIT THERE’S MOREDeveloping writing voiceStanding out from the crowd
    • 34. SPREAD THE WORD!!

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