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Content Rules

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Published in: Business

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  • Transcript

    • 1. How to MakeYour Content Rule By Melanie Shoults
    • 2. THEAUTHORSPhoto Credit: Derek Wilmot
    • 3. WHAT I LEARNED
    • 4. WHAT I LEARNEDWithout content, you’ve got nothing
    • 5. WHAT I LEARNEDWithout content, you’ve got nothingWhat to create
    • 6. WHAT I LEARNEDWithout content, you’ve got nothingWhat to createHow to podcast well
    • 7. PODCASTING 101
    • 8. PODCASTING 101Not hard
    • 9. PODCASTING 101Not hardExport audio from video
    • 10. PODCASTING 101Not hardExport audio from videoListen before recording
    • 11. PODCASTING 101Not hardExport audio from videoListen before recordingLength
    • 12. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlan
    • 13. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!
    • 14. PODCASTING 101Not hardExport audio from videoListen before recordingLengthPlanEDIT!Submit/Publish
    • 15. INVENTING CONTENT
    • 16. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)
    • 17. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photos
    • 18. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywords
    • 19. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry news
    • 20. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry news
    • 21. INVENTING CONTENTTalk to people(customers, leaders, front-liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 22. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service)Share photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 23. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photosMonitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 24. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywordsIndustry newsNon-industry newsHighlight your audience
    • 25. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry newsNon-industry newsHighlight your audience
    • 26. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry newsHighlight your audience
    • 27. INVENTING CONTENTTalk to people Go to an event (or host(customers, leaders, front- your own)liners, customer service) Go behind the scenesShare photos How to...Monitor search keywords Check out competitorsIndustry news Dig in the archivesNon-industry news Create a themed seriesHighlight your audience
    • 28. SURPRISING STUFF
    • 29. SURPRISING STUFFViral videos tell stories
    • 30. SURPRISING STUFFViral videos tell storiesHire a pro photographer
    • 31. BUT WAIT THERE’S MORE
    • 32. BUT WAIT THERE’S MOREDeveloping writing voice
    • 33. BUT WAIT THERE’S MOREDeveloping writing voiceStanding out from the crowd
    • 34. SPREAD THE WORD!!