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Coca-Cola    Ruth Escamilla     Shane Helck    Melanie Shoults
History
History
History
History
History
History• 3000 drinks• 200 countries
History
History
History
History
History          X 5 BILLION
History          X 5 BILLION
History1985                 X 5 BILLION
Mission Statement“To refresh the world, to inspire moments ofoptimism and happiness and to create valueand make a differen...
Mission Statement“To refresh the world, to inspire moments ofoptimism and happiness and to create valueand make a differen...
Goals•   Additional nutrients•   List calories on front•   Natural Sweeteners
Goals•   Additional nutrients     • Leadership•   List calories on front   • Collaboration•   Natural Sweeteners          ...
Environment
Environment
Environment
Environment
Environment
Environment
Environment
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
SWOT Strengths          OpportunitiesWeaknesses             Threats
Market Segment Analysis        • Age        • Gender        • Income        • Family Size        • Social Class        • E...
Market Segment Analysis        • Age        • Gender        • Income        • Family Size        • Social Class        • E...
Market Segment Analysis        • Age        • Gender        • Income        • Family Size        • Social Class        • E...
Market Segment Analysis        • Age        • Gender        • Income        • Family Size        • Social Class        • E...
Market Segment Analysis        • Age        • Gender        • Income        • Family Size        • Social Class        • E...
Market Segment Analysis        • Age        • Gender        • Income        • Family Size        • Social Class        • E...
Market Segment Analysis        • Age        • Gender        • Income        • Family Size        • Social Class        • E...
Variety Pack• Meets a variety of needs• 3 or 4 types of drinks• Everyone wins
Advertising• Online• Television• Radio• Print
Advertising• Online• Television• Radio• Print
Advertising• Online• Television• Radio• Print
Advertising• Online• Television• Radio• Print
Advertising• Online• Television• Radio• Print
Advertising• Online• Television• Radio• Print
Public Relations• Constant communication• Q&A sections
Cause-Related
Cause-Related
Cause-Related
Cause-Related
Cause-Related
Cause-Related
Wrap Up
Wrap Up
Wrap Up
Wrap Up
Wrap Up
Wrap Up
Wrap Up
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Coca-Cola's Marketing

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  • Transcript of "Coca-Cola's Marketing"

    1. 1. Coca-Cola Ruth Escamilla Shane Helck Melanie Shoults
    2. 2. History
    3. 3. History
    4. 4. History
    5. 5. History
    6. 6. History
    7. 7. History• 3000 drinks• 200 countries
    8. 8. History
    9. 9. History
    10. 10. History
    11. 11. History
    12. 12. History X 5 BILLION
    13. 13. History X 5 BILLION
    14. 14. History1985 X 5 BILLION
    15. 15. Mission Statement“To refresh the world, to inspire moments ofoptimism and happiness and to create valueand make a difference.”
    16. 16. Mission Statement“To refresh the world, to inspire moments ofoptimism and happiness and to create valueand make a difference.” • Satisfy needs of the people • Maximize financial return • Be socially responsible
    17. 17. Goals• Additional nutrients• List calories on front• Natural Sweeteners
    18. 18. Goals• Additional nutrients • Leadership• List calories on front • Collaboration• Natural Sweeteners • Integrity • Accountability • Passion • Diversity • Quality
    19. 19. Environment
    20. 20. Environment
    21. 21. Environment
    22. 22. Environment
    23. 23. Environment
    24. 24. Environment
    25. 25. Environment
    26. 26. SWOT Strengths OpportunitiesWeaknesses Threats
    27. 27. SWOT Strengths OpportunitiesWeaknesses Threats
    28. 28. SWOT Strengths OpportunitiesWeaknesses Threats
    29. 29. SWOT Strengths OpportunitiesWeaknesses Threats
    30. 30. SWOT Strengths OpportunitiesWeaknesses Threats
    31. 31. SWOT Strengths OpportunitiesWeaknesses Threats
    32. 32. SWOT Strengths OpportunitiesWeaknesses Threats
    33. 33. SWOT Strengths OpportunitiesWeaknesses Threats
    34. 34. SWOT Strengths OpportunitiesWeaknesses Threats
    35. 35. SWOT Strengths OpportunitiesWeaknesses Threats
    36. 36. SWOT Strengths OpportunitiesWeaknesses Threats
    37. 37. SWOT Strengths OpportunitiesWeaknesses Threats
    38. 38. SWOT Strengths OpportunitiesWeaknesses Threats
    39. 39. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
    40. 40. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
    41. 41. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
    42. 42. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
    43. 43. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
    44. 44. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
    45. 45. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
    46. 46. Variety Pack• Meets a variety of needs• 3 or 4 types of drinks• Everyone wins
    47. 47. Advertising• Online• Television• Radio• Print
    48. 48. Advertising• Online• Television• Radio• Print
    49. 49. Advertising• Online• Television• Radio• Print
    50. 50. Advertising• Online• Television• Radio• Print
    51. 51. Advertising• Online• Television• Radio• Print
    52. 52. Advertising• Online• Television• Radio• Print
    53. 53. Public Relations• Constant communication• Q&A sections
    54. 54. Cause-Related
    55. 55. Cause-Related
    56. 56. Cause-Related
    57. 57. Cause-Related
    58. 58. Cause-Related
    59. 59. Cause-Related
    60. 60. Wrap Up
    61. 61. Wrap Up
    62. 62. Wrap Up
    63. 63. Wrap Up
    64. 64. Wrap Up
    65. 65. Wrap Up
    66. 66. Wrap Up
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