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Team Members: Nur Diyana Azhar G1022228 Suhaimi Muhamed G0929520 Ainun Marziah Che Omar G1011420 Norazura Che Pi G1015746 Aza Azamin Abu Hanifah G0912814 Journal Analysis Win in The Flat World: Are you ready for Next Generation Insurance consumers?
“ A promise of compensation for specific potential future losses in exchange for a periodic payment . Insurance is designed to protect the financial well-being of an individual, company or other entity in the case of unexpected loss. Some forms of insurance are required by law, while others are optional. Examples include car insurance, health insurance, disability insurance, life insurance, and business insurance.”
“ The proliferation of social media and heightened competition in the insurance market are forcing carriers to explore new avenues to attract and maintain long term relationships with prospective customers , especially from Generation Y.”
Rationale of choosing the Journal Proliferation of Social Media Intense Competition – New Avenue Untapped Market – Gen Y Cost Optimization in New Edge Related to the current job