INTERNET BRANDING jeremyc
FOR BUSINESS PROFESSIONALS
Winnie Chen-Head | 2010
WHAT IS NEW / SOCIAL MEDIA?
What distinguishes New media from traditional media is not the digitizing of
media content into bits, but the dynamic life of the "new media" content and
its interactive relationship with the media consumer.
Social media are media for social interaction, using highly accessible and
scalable publishing techniques. Social media use web-based
technologies to transform and broadcast media monologues into social
Social media have been modernized to reach consumers through the internet.
Social media have become appealing to big and small businesses. Credible
brands are utilizing social media to reach customers and to build or maintain
Businesses also refer to social media as user-generated content (UGC)
or consumer-generated media (CGM). A common thread running through all
definitions of social media is a blending of technology and social interaction
for the co-creation of value.
* Source : Wikipedia
SOCIAL MEDIA CAN TAKE MANY
DIFFERENT FORMS AND APPLICATIONS;
Communication : Blog, social networking, events
Collaboration : Wiki, social bookmarking, social news
Multimedia : Photo & Video sharing, Livecasting, presentation
Review and Opinions : Product / Business review, Community Q&A
Entertainment : Virtual worlds, games, etc
Brand Monitoring : Brand monitoring & analysis
PERSONAL > ONLINE PRESENCE
Website Blog Forums
Trade / News / Articles LinkedIn Facebook / Twitter
Profile LinkedIn Profile is your online profile / resume.
This details your work experience, skills and
achievements. Your profile should be an overview of
You can control if other users view your brief / full
Great for job search, business collaborations,
consulting offers, etc.
LinkedIn Profile Recommendations is slowly Recommendations
replacing the need for offline references.
Business contacts, colleagues, partners and clients
can leave their recommendation of your services.
Receiving quality recommendations helps
professionals maintain a good credibility of their work
for future references.
potential employers / clients evaluate the candidate.
Connections LinkedIn Connections allows you to maintain a list
of your business contacts.
Unlike personal social sites, you want to maintain a
gaining as many friends as you can.
These business connections will need to be
maintained for long term relationship job search,
business collaborations, introductions, etc.
LinkedIn Jobs are slowly becoming a better Jobs
substitute of online job sites.
You can post a vacancy or search for jobs yourself.
Many businesses are using LinkedIn to browse for
potential candidates in their new hire.
Therefore, maintaining a healthy LinkedIn profile with
good recommendations are helpful to future /
Groups LinkedIn Groups are essentially a group of professionals.
Groups can start discussions, post job vacancies, announce
Suitable for trade associations, groups of sub-industry
professionals. Eg. Mobile Marketing Association, Telecom
LinkedIn Answers is a forum that allows its members post Answers
any questions in search of answers.
Great for search of business partners, collaborators,
research for info, knowledge sharing, etc.
Multiple categories are available to post questions ranging
from Business Operations, Legal to Start Ups and Small
Company LinkedIn Company is a new feature for corporations to publish
their activity on this business networking site.
Similar to LinkedIn Profile, this allows the right personnel to
maintain a clear presence of the corporation on LinkedIn.
Companies can post updates and announcements, jobs, news
and even stock information.
Individual users can choose to these companies, the
personnel movements, etc.
LinkedIn automatically monitors and reports headcount updates
for members connected to these companies.
LinkedIn Applications hosts several useful external Applications
applications for business professionals.
Eg. SlideShare / Google Presentations (sharing presentations
& documents), Box.net Files (Cloud document hosting), Events
(manage conferences, forums, meetups, etc), Polls, Blog Link /
Wordpress (link your blog feeds to LinkedIn), Trip It (Travel &
location aware services), etc.
Enhancing your LinkedIn profile with presentations,
whitepapers, location aware services could help open new
doors of opportunities.
Twitter : Professional profile for industry news and announcements
YouTube : video presentations / showcase
Others : Blogging (Opinions, thoughts, discussions), Livecasting (Streaming of Q&A /
discussions / presentations)
Trade Associations / Groups : Guest Blogs, whitepapers, presentations, case studies,
Business / Networking events : Meetups, Conferences
Online forums : Moderator, Contributor
Generate Leads & Opportunities
Google AdSense : Purchase keywords associated with yourself / industry
E-Books : Whitepaper, Research papers, e-books
Online Job Search
Others : Jobstreet, JobsDB, Recruiters, etc
How Stephen Davies markets his business on SlideShare
Stephen Davies has received more than 30,000 views of his presentations in the past four
URL : http://blog.slideshare.net/2010/04/13/how-stephen-davies-markets-his-business-on-slideshare/
How Job Seekers Are Using Social Media for Real Results
URL : http://mashable.com/2010/03/08/job-seeker-results/
5 Rules for Professional Social Networking Success
URL : http://mashable.com/2010/07/02/professional-social-networking/
13 Essential Tips for Landing a Job on LinkedIn
URL : http://mashable.com/2010/05/19/job-search-linkedin/
Google Ads Help Job Seeker Find Work
Job seeker bought ad space on Google of top advertising executives in the Ad Agencies he wants to
work for. When the Ad Execs their own names, the job link appears at the top of
the results. This landed him a phone call, subsequent interview and a job offer.
URL : http://www.cbsnews.com/stories/2010/05/14/earlyshow/leisure/gamesgadgetsgizmos/main6483552.shtml
PERSONAL > DELIVERABLES
Literature / Articles / Portfolio
LinkedIn / SlideShare Case Studies, Portfolio
Blogs, Articles, Whitepapers, eBooks, etc.
Interview, Q&A sessions, WebEx, etc.
Networking / Interaction
Online group discussions, forum moderation / participation, Industry
associations / publications, etc.
Guest blog, conference speakers, meetups / network sessions
Google Online Ads
Creating the best
PERSONAL > ONLINE CONSULTING
Description Amount (RM) online presence for
LinkedIn Profile 1,000 self.
Personal Profile (100% complete) A complete
Recommendations LinkedIn profile with
Groups members / Company follow engagements.
Additional Services tbd Relevant social
Discussions / Q&A engagement media presence on
SlideShare / Google Presentations YouTube,
Blog / Wordpress Creation / Links FourSquare, etc.
Facebook / Twitter / YouTube, etc Healthy online
activity on blogs,
External Online Presence tbd trade sites, forums,
Guest Blogs / Whitepaper / etc.
Presentations / Forum
Monthly Maintenance 100
Slides prepared by Winnie Chen
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