Using the Quadric® Framework
as a Management Tool
www.quadric.dk
Copyright © Quadric® 2009

Industry leaders could make many claims, but
choose to build focused positions
Product Service Innovation
Position
leadership? leadership? leadership?
Safety
Yes Yes Yes
Reliability
Yes Yes Yes
Yes Yes Yes Simplicity
Yes Yes Yes Problem solving
Driving change
Yes Yes Yes
Copyright © Quadric® 2009
Yes Yes Yes Performance
Empowering
Yes Yes Yes
people
2

Your positioning strategy guides decisions
across your value chain
Emotional
Optimized Brand
Emotional
Portfolio
Positioning Strategy
External
Internal
Cultural Aligned
Internal External
(True, relevant, high-
Uniqueness Marketing
value focus)
Operational
Rational
Copyright © Quadric® 2009
Evidence
Rational
3

Use positioning to manage your value chain,
not just your company
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
Copyright © Quadric® 2009
4

Use positioning to increase marketing
effectiveness, driving volume and pricing
Drive volume &
pricing
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
Copyright © Quadric® 2009
5

Use positioning to guide branding and
communications, influencing future trends
Drive volume & Influence
pricing future trends
Pull
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
Copyright © Quadric® 2009
6

Use positioning to guide innovation by
development teams and partners
Guide Drive volume & Influence
innovation pricing future trends
Push Pull
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
Copyright © Quadric® 2009
7

Use positioning to integrate past and future
acquisitions
Guide Drive volume & Influence
innovation pricing future trends
Push Pull
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
Copyright © Quadric® 2009
Integrate acquisitions
8

Your Quadric
Do you have a
clear positioning
strategy?
Copyright © Quadric® 2009
9

Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Do you have a
clear positioning
strategy?
Copyright © Quadric® 2009
10

Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Are you creating Do you have a
cultural uniqueness clear positioning
which directly supports strategy?
your position? (e.g.
behaviors, attitudes)
Copyright © Quadric® 2009
11

Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Are you creating Do you have a
cultural uniqueness clear positioning
which directly supports strategy?
your position? (e.g.
behaviors, attitudes)
Copyright © Quadric® 2009
Do you collect operational evidence
that reinforces your position?
(e.g. performance metrics, case studies)
12

Your Quadric
Is your brand portfolio optimized
to best represent your position?
(e.g. naming, visual identity)
Are you creating Do you have a Have you aligned
cultural uniqueness clear positioning marketing to build your
which directly supports strategy? positioning while driving
your position? (e.g. sales? (e.g. sponsorships,
behaviors, attitudes) advertising)
Copyright © Quadric® 2009
Do you collect operational evidence
that reinforces your position?
(e.g. performance metrics, case studies)
13

Add positioning to your strategy process
Position?
Develop a clear
positioning strategy
Copyright © Quadric® 2009
14

Implement your positioning strategy in each
area of your Quadric
Position? Position
Develop a clear Implement the
positioning strategy strategy thoroughly
Copyright © Quadric® 2009
15

Let your positioning strategy guide decisions,
building strategic differentiation over time
Position? Position Position
Develop a clear Implement the Manage based on
positioning strategy strategy thoroughly positioning
Copyright © Quadric® 2009
16

www.quadric.dk
Copyright © Quadric® 2009