GE’s Quadric
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GE’s Quadric

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Making environmental responsibility the growth strategy....

Making environmental responsibility the growth strategy.

See how GE's focus on problem solving (and the environmental in particular) influences its brands, culture, operations and marketing.

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  • <number><number>
  • I was born in San Francisco and grew up enjoying California sunsets.<number>
  • Now, we realize that the warm glow is the result of smog settling around our cities.<number>
  • Now, scientists tell us we are most likely the cause. No kidding.<number>
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Transcript

  • 1. GE’s Quadric www.quadric.dk Copyright © Quadric® 2009
  • 2. Copyright © Quadric® 2009 2
  • 3. Copyright © Quadric® 2009 3
  • 4. Copyright © Quadric® 2009 4
  • 5. GE saw the opportunity to use the environment to drive strategic differentiation Active Environmental Positioning Unclear Clear Operational Operational Evidence Evidence Copyright © Quadric® 2009 Passive Environmental Positioning 5
  • 6. Copyright © Quadric® 2009 6 film
  • 7. Copyright © Quadric® 2009 7
  • 8. GE’s Quadric GE Advanced Materials GE Equipment Services GE Commercial Finance GE Healthcare GE Consumer Finance GE Infrastructure GE Consumer & Industrial GE Insurance Solutions GE Energy GE Transportation “GE people worldwide are dedicated to turning imaginative ideas into Problem leading products and services that help solve solving some of the world's toughest problems.” Eco R&D Investment Eco Revenue Billion $ Billion $ Copyright © Quadric® 2009 2 25 20 1.5 15 1 10 0.5 5 0 0 2010 2005 2004 2006 2010 2007
  • 9. GE’s problem solving drove solid growth, “Ecomagination” is accelerating it GE Profit (’97 – ’06) 25 20 Billions $ 15 10 5 0 Copyright © Quadric® 2009 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 . 9
  • 10. www.quadric.dk Copyright © Quadric® 2009