July5 presentation1


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July5 presentation1

  1. 1. orange nuggets<br />July 1, 2011<br />Chunks of newsworthy goodness on digital and social marketing communications.<br />Brought to you by the brilliant interns of Swanson Russell.<br />
  2. 2. What’s New In:<br />Social Media<br />Digital Media<br />Other Current Events<br /><ul><li>Google goes green
  3. 3. Americans #1 in humor
  4. 4. Millionaire Maltese passes away
  5. 5. Bob Barker denounces Sea World [video]
  6. 6. The iPad, the iPhone and the iCloud
  7. 7. Top 10 Mobile Cities</li></ul>Ted Talks<br /><ul><li>Eli Pariser speaks on the dangers of “Filter Bubbles” [video]</li></ul>PR & Media Relations<br /><ul><li>Word of mouth > Social media</li></li></ul><li>Social Media<br />Facial recognition puts the ‘face’ in Facebook<br />Facebook has enabled all of its users’ privacy settings to allow face recognition. <br />It can detect facial features in pictures uploaded by users and then prompts users to tag friends. <br />Some have complained that it ‘recognizes’ certain faces incorrectly. Read more.<br />
  8. 8. Social Media<br />Time to reconsider snail mail<br />A German Facebook user accidently made her digital birthday party invitation public. The invitation went out to 15,000 Facebook users, and though the young girl cancelled the invite, 1,600 of her “friends” still showed up, ready to PARTY!<br />
  9. 9. Social Media<br />Weinergate: Best thing to EVER happen to Twitter<br />Representative Anthony Weiner of New York helps twitter.com have the best week in its history. <br />Weiner accidently sent out a photograph of his…umm….namesake to the entire twitterverse. At first denying that he was the one to tweet the picture, Weiner later admitted to taking the photo, and mistakenly tweeting the photo publicly. <br />This incident marked the most comments twitter.com has ever seen, trumping Bieber fever and even the death of Osama Bin Laden.<br />
  10. 10. Social Media<br />State of the union: Social Networks<br />LinkedIn said to be most valuable social networking profile to have. <br />Facebook is the only social networking site to decline in importance. <br />61% of consumers are more likely to talk about a product on Twitter, compared to 49% on Facebook. <br />*Information from mediapost.com<br />
  11. 11. Social Media<br />How often should brands communicate with consumers? <br />(According to consumers)<br />*Information taken from Facebook and Twitter users by Mediapost.com<br />
  12. 12. Social Media<br />Location-based applications prove relevant in QSR and transit<br />Quick Service Restaurants grab highest amount of check-ins on location based application, MyTown. Foursquare, meanwhile, has the highest number of check-ins in transit locations.<br />
  13. 13. Digital<br />Cats can now play with the iPad thanks to Friskies® new App.<br />Watch the video here.<br />
  14. 14. Digital<br />New in Apple®<br />Apple® users can now sync all of their information (photos, files, music, etc.) to all Apple devices via a personal network, the iCloud. <br />Apple has also released an unlocked iPhone4, which allows interchangeable SIM cards and global service options. The 16GB unlocked iPhone is being sold for $649.<br />
  15. 15. PR & Media Relations<br />Bad news for journalism… good news for PR?<br />A federal study found that local reporting has waned. From the findings: "Coverage of state governments and municipalities has receded at such an alarming pace that it has left government with more power than ever to set the agenda and have assertions unchallenged.”<br />Word of mouth beats out social media: A study found that word of mouth was more powerful in motivating social causes. Nearly 2/3s of Americans reported that being told in person was typically how they learned about causes and social issues others wanted them to be involved.<br />
  16. 16. Current Events<br />Google goes green<br />Google invests $280 million to finance solar energy installations across the U.S. The large price tag makes this Google’s largest investment in renewable energy projects so far.<br />Invest in a pair of KEENS and help disaster victims<br />For every pair sold from June 17-July 3, the Grassroots Outdoor Alliance and KEEN will donate $5 to the American Red Cross to help spring storm victims in the Midwest and South.<br />
  17. 17. Current Events<br />America dubbed most hilarious country<br />According to a global poll of 30,000 people across 15 countries, Americans are the funniest people on Earth. <br />The Spanish took second place. It’s no laughing matter for the Germans, who took last place.<br />
  18. 18. Current Events<br />A multimillionaire pooch dies<br />at the age of 12 (or 84 in dog years). After receiving a $12 million fortune, the dog retired to Florida and had a full-time bodyguard. <br />Bob Barker advises not to “come on down” to Sea World <br />in a PETA TV spot, citing that the orcas are mistreated and perform “dumb tricks.”<br />Watch the video.<br />
  19. 19. Thank you!<br />We hope you can now go out in the world and pretend you actually know what’s hip. These chunks of newsworthy goodness are produced by the brilliant interns of Swanson Russell and come out every two weeks.We promise to catch you up on the latest trends, news and funny happenings in digital and social marketing communications. For more information about Swanson Russell's Real Connection™ approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.<br /> <br />If you haven’t had enough… watch Eli Pariser’svideo on “Filter Bubbles.”<br />