Graphics and visuals presentation
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Graphics and visuals presentation



This Presentation is made by Muhammad Shahzaib student of Institute of Management Sciences,Bahauddin Zakariya University,Multan.

This Presentation is made by Muhammad Shahzaib student of Institute of Management Sciences,Bahauddin Zakariya University,Multan.



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    Graphics and visuals presentation Graphics and visuals presentation Presentation Transcript

    • Moazzam Ali Rizvi BBC-10-15 Muhammad Shahzaib BBC-10-46 Muhammad Jahanzaib BBC-10-48 Mirza Waqas Jabbar BBC-10-28 Waqas Ahmad BBC-10-24
      • Mozzam Ali Rizvi
    • Introduction
      • Business communication needs visual and graphics elements in order to be effective.
      • When used correctly, photographs and videos can enhance understanding and message retention.
    • Graphic communication
      • Graphic communication as the name suggests is communication through graphics and graphical aids. It is the process of creating, producing, and distributing material incorporating  words  and  images to convey data, concepts, and emotions.
    • Visual communication
      • Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon.
      • Muhammad Shahzaib
    • Types of Visual Communication
      • Typography
      • Sign industry
      • Graphic Design
      • Colors
    • Typography
      • Typography  is the art and technique of  arranging type in order to make language visible.
    • Signage
      • Signage  is any kind of visual graphics created to display information to a particular audience.
    • Graphic Design
      • The process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication.
    • Colors
      • Color is an element of visual language that people process before they are consciously aware of it. It ‘pops out’ at viewers in the early stages of vision.
    • Why we use colors
      • Use color to speed visual search
      • Color coding often speeds up visual search
      • Use color to improve object recognition
      • Use color to enhance meaning
      • Bright colors above represent something of value
      • Use color to establish identity
      • Colors of Top Web Brands
      • Use color to communicate mood
      • Two moods expressed through color
      • Muhammad Jahanzaib
    • Communicating effectively in the visual age
      • Visual communication is everywhere today.
      • Visual communication provides effective communication for work and Education.
    • The connection between seeing and remembering
    • Maximizing presentation effectiveness through visual communication
      • Mirza Waqas Jabbar
    • The case for visual communication
    • The intersection of visual and verbal
      • Visual communication is more effective than verbal communication
      • Waqas Ahmad
    • Advantages & Drawbacks
    • Advantages
      • Transcend language barrier
      • Attention getting
      • Ability to pick up information while in passive state of listening
      • Makes everyone to remember whatever carried out
      • It makes other believable and trustable
    • Guess the Logo?
    • Disadvantages
      • Imprecise & difficult to convey complex ideas
      • Often cannot transmit the factual information
      • Can possible distract from original intent of message
    • Summary
      • Visual, Non-Verbal communication is not limited to external information sending but also internal messaging as well
      • Most common external usage includes:
      • Advertising
      • Public Relations
      • Negotiations
      • Etc.
      • Internally, it is used to convey broad ideas & messages to the employees