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Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
Social Media Matters 2013: It's a wrap!
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Social Media Matters 2013: It's a wrap!

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  • 1. 10th September 2013 Grand Hyatt Hong Kong Wrap Report www.socialmatters.asia
  • 2. What is Social Media Matters? •  Social Media Matters has cemented its position as Asia’s highest level business event created for brands and by brands. •  Bringing together major global and regional social media platforms and brands at the forefront of driving innovations in consumer engagement, the event showcases how leading advertisers unlock the insights behind creativity and data to generate business results. •  Aimed to critically examine the use of social media as a powerful business tool, Branded, Asia’s premier events company and Social@Ogilvy, Asia’s most awarded social media team, partnered to produce this unique senior level event. Social Media Matters is one of the best digital and social media events organized in Hong Kong. The quality of the presenters were good, with relevant insights from different industries and players in social media. Pierre Abadie Lacourtoisie Regional Director, Digital & Online, Estée Lauder
  • 3. Summary   •  In 2013, the second annual Social Media Matters attracted over 900 attendees made up of 700 senior executive delegates and 250 fans. •  Over 80% of the delegates comprised of leading advertisers, controlling regional and country marketing budgets. •  The #SMMHK hashtag was a trending topic with over 5,000 conversations about the event. •  The received extensive international media coverage in over 30 publications including Financial Times, Bloomberg, Wall Street Journal, South China Morning Post, Prestige, Campaign Asia Pacific and many more.  This event is definitely in a high-end category as it provides a good platform for networking and attracting the top drivers of the region. I very much like the unexpected guests and events, like this year McBarbie07 and the spontaneous gathering of young fans, from which brand builders can learn a lot in the social space. Hannelore Grams Head of Digital & Social Media, Greater China, Nestlé  
  • 4. Who Participated at the Event? 35 Globally recognised speakers: •  We gathered leading thinkers,  practitioners  and stake holders in the global advertising industry including many of the world’s most valuable brands, including global and regional level speakers from Coca Cola, Nike, Estee Lauder, Nestle, Unilever, HSBC, Philips, Shangri-La Hotels, IMAX, Intercontinental Hotels, American Express and Ford. •  The event was supported by leading social media platforms such as LINE, Renren, Sina, Twitter, LinkedIn and Facebook. •  The Social Media Matters programme has evolved to reflect the fast-paced changes in digital advertising. •  The talking point in 2012 was “the ROI of social” and in 2013 the event explored how creativity, mobile and data can be used to drive business results.   Scott Monty, Global Head of Social Media,  Ford Simon Pestridge, Vice President, Marketing Greater China, Nike Leonardo O'Grady,  Director ASEAN Integrated Marketing & Communications,  Coca-Cola
  • 5. Showcasing the Power of Social Celebrity   •  The event hosted Bethany Mota, one of the most successful YouTube stars in the world with over 3 million subscribers and 300 million views on her YouTube channel (Macbarbie07). •  A single tweet from Bethany prompted more than 2,000 fans to sign up to meet their star. The lucky first 250 teens were invited to meet her at the event. •  A show within a show, the Beatlemania-style reception of Bethany by her fans brought home to all attending the power of celebrity built only within social media. •  A video of Bethany at the event: http://www.youtube.com/watch?v=RBtV0B_D5Ak Thank you so much for bringing me to meet Bethany! What an amazing night! @thesandrastyles
  • 6. Prestigious global and regional partners
  • 7. 688 senior executives from more than 300 companies    
  • 8. Delegates from across all industries
  • 9. What did attendees say? Social Media Matters stepped up the APAC social media conversation like never before, providing thought provoking and engaging content for those brands, social platforms, media and agencies that attended. I can't wait for #SMMHK 2014! Barbara Iliopoulos Social Marketing & Community Manager - Asia, Middle East & Africa, InterContinental Hotels This was a stellar event, bringing together brand, marketing and platform leaders from around the world to shape the future of social.   Laura Balkovich Head of Social, Asia Pacific, Google James Kondo Managing Director, East Asia, Twitter Social Media Matters is one of the best industry events in Asia. The event is very successful at addressing the issues of using social media as a business tool and is the key yearly gathering of the leading global thinkers, practitioners and marketers. I always make it a point to attend.   Social Media Matters is THE social media conference in Asia. Its the only conference where they get all of the top players from all over Asia and Silicon Valley together for an extremely intense day of speakers and sessions… Social Media Matters only gets the best of the best in terms of speakers and crams in 20+ speakers into one full day that leaves the attendees drinking from a firehose in terms of learning so much in one intense day. Tom Clayton CEO , Bubbly
  • 10. What the community said on Twitter The event hashtag #SMMHK was a trending topic and there were over 5,000 conversations about the event    
  • 11. Extensive international media coverage •  Social Media Matters received wide ranging media coverage from over 30 international publications including Financial Times, Bloomberg, Wall Street Journal, South China Morning Post, Prestige, Campaign Asia Pacific and many more. •  The event was reported on Bloomberg TV with three speaker interviews broadcasted Asia-wide and interviews were conducted on RTHK, Hong Kong’s largest radio network.
  • 12. Evidence-based approach The latest research •  During the conference there were “Research Blasts” in which experts shared the most up-to- date global research on brand advocacy showrooming and luxury. •  Every attendee received a hard-cover 40-page booklet filled with current research from TNS on Asia’s consumer behaviour. Dedicated live content webpage •  A live content page was created for Social Media Matters, which featured behind-the- scenes interviews with speakers, Instagram updates, live quotes and tweets, articles and infographics. •  You can see more on: www.ogilvydo.com/socialmediamatters The event was easily the best I’ve attended this year. Social Media Matters is one of the only conferences in Asia that says ‘C-Level’ and actually delivers it. Joseph Webb Head of Digital, Greater China, TNS
  • 13. Outcomes •  Social@Ogilvy and Branded created a world class event with senior level representation from the entire social media value chain, from brands and agencies to platforms and service providers. •  Social Media Matters provided sponsors with a high level client-facing industry event, to showcase innovations and business opportunities. •  Success in providing thought-leadership and leading discussions on the business ROI of social media. •  Developed a network of senior level loyal attendees and a community on social media. This event is fun-tastic! The way it was arranged was creatively engaging. The content was thoughtful and provoking.  Adeline-Ausy Setiawan Country Media Director, Unilever Indonesia
  • 14. We want to hear from you! For more information in in partnering with us for Asia’s most important social media conference, please contact us: •  For speaking opportunities or to attend the event, please contact Kelly Yau, Branded’s Head of Content and all things Social Media Matters (kelly.yau@branded.asia) or Thomas Crampton, Social@Ogilvy’s Asia Pacific Director (thomas.crampton@ogilvy.com) •  For sponsorship opportunities and discovering ways to partner with us, please contact Victoria Pawsey, Branded’s Sales Director (victoria.pawsey@branded.asia) •  To keep up with our updates, videos and presentations from Social Media Matters 2013 please visit www.socialmatters.asia    

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