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  • 1. 7thSeptember 2012, Hong
  • 2. DOES SOCIAL MEDIA MATTER?Social Media Matters was created as Asia’s highest levelbusiness event, specifically targeted at brands to assessthe underlying business value of social media.Gathering all the major global and regional platforms,along with leading brands, this one-day event criticallyexamined the use of social media as a business tool withmeasurable ROI.Aimed to answer market uncertainties about the value ofsocial media, Branded, Asia’s premier events companyand Social@Ogilvy, Asia’s most awarded social mediateam, partnered to produce this unique event.All with one question: “Does social media matter tobusiness?”
  • 3. WHAT DID WE ACHIEVE?We gathered the leading thinkers, practitioners and stake holders from the global social media industry including the founders andCEOs of the most prominent regional and global platforms.Speakers included Chairman and CEO, Renren; General Manager, Weibo Marketing Strategy, Sina; Founder, Douban; Founderand CEO, Jiepang; Co-Founder and CEO, Mig33; Chief Evangelist, Google Social for Brands, Google; Director of North Asia,Facebook, Head of Marketing Solutions, Asia Pacific & Japan, LinkedIn and Vice President, Market Development, Asia Pacific,Twitter.39 Global-level speakersGopi KallayilChief Evangelist, Social for BrandsGoogleJoe ChenChairman and CEORenrenLive performance by G.E.M.The popstar hired by Apple tolaunch iTunes Asia
  • 5. Brands34%Others19%Publisher10%Agency10%Tech11%Media owner6%Platform4%Research3%PR2%Listening tool1%WHO ATTENDED?
  • 6. TESTIMONIALS ABOUT THE EVENTSocial Media Matters was the first event that gathered the leading minds from the social media ecosystem into one room. Hearing from and sharing issues facing  brands, researchers, media owners, and celebrities was invaluable and contributedgreatly to the marketing community.Sean Rach, Regional Director, Brand and Corporate AffairsPrudential Corporation AsiaOne of the most impressive events I have been to on the topic. Truly impressive.Sam Flemming, Founder and President, CiCA wonderful event, it helped us a lot.Emily Ngai, Relationship Marketing Manager, NestleGreat event, very informative and great interactions with the panels. Im sureitll get even better next year.Paula Wan, Director of Marketing, Cisco
  • 8. EVIDENCE-BASED APPROACHProprietary research for the conference included a study in which Ipsos andOgilvy polled 153 senior executives in 14 Asian countries about their perception ofsocial media.The findings were published in numerous publications and shared online via aninfographic, including a 2-page spread in Campaign Asia.Every attendee received a hard-cover 60-page booklet filled with social mediaresearch on Asia from TNS, CiC, Millward Brown and Kantar.During the conference there were 5 “Research Blasts” in which experts sharedtheir findings on topics to be discussed by panelists.SPOTLIGHT ON REGIONAL RESEARCH
  • 9. EXTENSIVE INTERNATIONAL MEDIA COVERAGEThe event received wide ranging media coverage from 15 different international press including South China Morning Post,CNET, British Chamber of Commerce, RTHK, Mashable, Time Out Hong Kong and Campaign Asia.In addition, Social Media Matters received particular attention in China with over 50 articles written about the event includingChinese World, China Company News, Asia Business News, Asia Today and China Stocks Market and many more.
  • 11. SOCIAL MEDIA PRESENCE:A COMMUNITY PLATFORM FOR FUTURE EVENTSOver 2,500 views in 8 weeks* 4,182 twitter mentions atthe event (source: Radian6)Real-time updates and livehangout with Sir MartinSorrell on the day120 Instagram shares & likes527,000 potential reach on Twitter aloneTweets from major publications like theHuffington Post, Campaign Asia andReadWriteWeb had a combined reach ofnearly 3 million followers#SMMAsia Trended on Twitter globally
  • 12. OUTCOMESCreated a world class event with senior level representation from the entire social media value chain,from brands and agencies to platforms and service providers.Provided sponsors with a high level client-facing industry event, to showcase innovations and businessopportunities.Success in providing thought-leadership and leading discussions on the business ROI of social media.Developed a network of loyal attendees and a community on social media.
  • 13. CONTACT USFor more information on partnering with us for Asia’s most important social media conference, pleasecontact us.For speaking opportunities or to attend the event, please contact Thomas Crampton, APAC Director,Social@Ogilvy ( or Kelly Yau, Head of Content at Branded( sponsorship opportunities and discovering ways to partner with us, please contact Victoria Pawsey,Branded’s Sales Director ( further updates, videos and presentations from Social Media Matters 2012, please