Rhetoric and Visual Cultures Pepper Spray Incident http://www.youtube.com/watch?v=6AdDLhPwpp4
What is a Meme? <ul><li>A meme is an idea, belief or belief system, or pattern of behavior that spreads throughout a culture either vertically by cultural inheritance (as by parents to children) or horizontally by cultural acquisition (as by peers, information media, and entertainment media). </li></ul>
Discussion Questions for Pepper Spray Meme <ul><li>Who is the rhetorical audience of these memes and how can you identify them based on the pictures that have been used? </li></ul><ul><li>What makes these pictures funny? In other words how do they exploit social values, symbols and cultural norms to create humor? (Think about the reasons why these pictures were selected instead of others). </li></ul><ul><li>What kinds of arguments or assumptions are these memes making through humor? </li></ul><ul><li>As you answer these questions, you will be required to use the tools of rhetorical analysis that you have been presented with throughout the semester. </li></ul>
How do these memes give symbolic interpretations of the pepper spray “incident” that took place at UC Davis?
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