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Film (induced) tourism

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  • 1. The influence of Cinema on Tourist Imagery Marisa Serrenho PhD Student of Communication Sciences (Strategic Communication)
  • 2. AGENDA  Tourist places  Film spectatorship as tourism  Film as a motivation for tourism  Tourism development through film
  • 3. TOURIST PLACES A tourist place is a “rhetorical territory” (Marc Augé, Não-lugares, 1998: 113)
  • 4. “A real tourist aesthetic is thus advertised, and this aesthesis, as the etymology suggests, is a “feeling”. These emotions are collective, conventional and standardized”. (Rachid Amirou, Imaginário Turístico e Sociabilidades de Viagem, 2007: 87).
  • 5. FILM SPECTATORSHIP Film spectatorship as (virtual) tourism  Leisure activity  Time & space travel  Voyeurism  [Performance]
  • 6. FILM AS MOTIVATION FOR TOURISM 8 out of 10 Britons get their holiday destination ideas from films Thomson Holidays survey, 2004
  • 7. FILM AS MOTIVATION FOR TOURISM
  • 8. Noelle O’Connor, A conceptual examination of the film induced tourism phenomenon in Ireland, European Journal of Tourism, Hospitality and Recreation Vol. 2, Issue 3, pp. 105-125, 2011 FILM AS MOTIVATION FOR TOURISM
  • 9. FILM AS MOTIVATION FOR TOURISM Film as a motivation for (physical) Tourism Film Tourism Film-induced Tourism
  • 10. Joanne Connell / Tourism Management 33 (2012) 1007-1029 FILM AS MOTIVATION FOR TOURISM
  • 11. FILM AS MOTIVATION FOR TOURISM  Successor to literary tourism  Pilgrimage [celebrities’ cult] Film Tourism  Hyper-real tourism [theme parks]
  • 12. FILM AS MOTIVATION FOR TOURISM LOTR [New Zealand]
  • 13. FILM AS MOTIVATION FOR TOURISM  Halo effect  Film as catalyst Film INDUCED Tourism
  • 14. FILM AS MOTIVATION FOR TOURISM
  • 15. FILM AS MOTIVATION FOR TOURISM The Beach, 2000 (Thailand) Australia, 2008 (Australia) Sideways, 2004 (Californian wine region) Finding Nemo, 2003 (Great Barrier Reef - Australia)
  • 16. FILM AS MOTIVATION FOR TOURISM Film’s persuasion factors - Cohen (1986):  Literary ethos (actors);  Literary logos (logic and reasoning);  and literary pathos (emotions).
  • 17. Film’s attraction factors - Macionis (2004):  Place (scenery);  Personality (characters, actors, celebrities);  and Performance (plot, genre). FILM AS MOTIVATION FOR TOURISM
  • 18. FILM AS MOTIVATION FOR TOURISM ... people come to understand their world and their values in narrative (or storytelling) form. Hollihan & Baaske, 2005: 20
  • 19. FILM AS MOTIVATION FOR TOURISM https://www.youtube.com/watch?v=sMbDzN7vq8U
  • 20. TOURISM DEVELOPMENT THROUGH FILM FILM IMPACT ON IMAGE FORMATION TOURIST DESTINATIONS FILM IMPACT ON PRODUCT DEVELOPMENT
  • 21.  Big audience at small budget;  Substantial information about the destination;  Creation/ change of image in a short period of time;  Publicity generated by actors, director. ADVANTAGES OF FILM AS A MARKETING TOOL : TOURISM DEVELOPMENT THROUGH FILM
  • 22. PRODUCT PLACEMENT IMPACT ON BRANDS TOURISM DEVELOPMENT THROUGH FILM
  • 23. The Lord of the Rings, 2001-2003 (New Zealand) TOURISM DEVELOPMENT THROUGH FILM
  • 24. TOURISM DEVELOPMENT THROUGH FILM
  • 25. Thank you. marisa@crochet.pt