• Like

WARDA solution fast track

  • 1,559 views
Uploaded on

WARDA Enterprise Digital Solution for Luxury, Fashion and Retail market

WARDA Enterprise Digital Solution for Luxury, Fashion and Retail market

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,559
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Digital Asset Management for luxury, fashion and retail SOLUTION  PROFILE   BOARD Centralising digital capital PRODUCT Supporting developing, production & supply MARKETING Speeding up multichannel publication VISUAL Managing & controlling visual merchandise ECOMMERCE Creating ecommerce digital assets
  • 2. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! WARDA IS THE ENTERPRISE DIGITAL ECOSYSTEM WARDA is an Enterprise Digital Solution, designed for the Luxury, Fashion and Retail market.! It supports all business processes, managing in a simple, centralized and safe way all the company's digital assets.! Images, videos and documents, combined with business information, are the data that WARDA enables to support product’s creation, promotion, brand management and sales.!
  • 3. ! WARDA! ! BOARD! WARDA manages the whole life cycle of the company assets as digital (sketch, modelling, outfit, store window) from the beginning (planning, sourcing, production) to the final step (press book, sale look book, website, ecommerce, store window, etc.)! ! PRODUCT! WARDA solution is designed to support our customer operation around the clock.! ! MARKETING! Internazionalization and customer support provides high quality service in order to deliver WARDA accessibility and use around the world («ANYWHERE», «ANYTIME»). ! ! VISUAL! ! ECOMMERCE!
  • 4. ! WARDA! ! BOARD! WARDA keeps all digital file linked with product information, remaining always consistent and avoiding mistakes and waste of time.! Image! ! PRODUCT! Product! data! ! MARKETING! ! VISUAL! DIGITAL ASSET = digital + information! ! ECOMMERCE! It’s an image or video (or more) which are forever coupled to the product information.! Product information comes from ERP, PLM, PDM systems!
  • 5. ! WARDA! ! BOARD! ! PRODUCT! WARDA permits to use and re-use the images across the entire company value chain, avoiding any duplication and keeping all the digital information in a unique central system.! u  Centralize the process and the authorizations: from the shooting to the multichannel publication.! u  Integrate in every image the product sheet coming from any IT system.! ! MARKETING! ! VISUAL! ! ECOMMERCE! u  Collaborate on line on the images during all the operative phases.! u  Enable an immediate control/feedback/action concerning the layout of the product in the show-rooms/ stores.!
  • 6. ! WARDA! ! BOARD! ! PRODUCT! Digital means collaboration; collaboration means taking quick decisions anywhere, anytime! REVIU’ – Real Time Digital Collaboration is an essential function to exploit the capabilities of the digital world.! Images can be shared online, to discuss a product, analyze its phases or share new ideas. The video presence is the key not to waste time and take very important decisions in a few, precious seconds.! ! MARKETING! ! VISUAL! On line Collabration ! ECOMMERCE!
  • 7. ! WARDA! ! BOARD! WARDA is composed by software modules and special applications.! Each module fullfils a specific business need. The business logic is independent, but it has in common all the technology functions with the BOARD core.! ! PRODUCT! PRODUCT ! MARKETING! BOARD ! VISUAL! ! ECOMMERCE! Centralise digital capital RETAIL Support production & supply Manage & control visual merchandise REVIU’ Real Time digital collaboration Special mobile APP Business module MARKETING Speed up multichannel publication ECOMMERCE Delivery right information ADOBE Connector Digital suite connector
  • 8. ! WARDA! ! BOARD! BOARD IS THE HEART OF WARDA ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! WARDA technology is designed to manage all the operations of conversion, editing and composition of images and videos, through reliable and consolidated technologies.! Real time technology adds tremendous value to collaboration and information sharing.!
  • 9. ! WARDA! ! BOARD! WARDA stores the digital contents and manages advanced content functions (check-in, check-out, versioning and metadata) in a standard Content Manager System through the CMIS standard protocol without any vendor lock-in.! ! PRODUCT! ! MARKETING! WARDA uses open standard technologies ranking itself as a backbone of the digital ecosystem. ! VISUAL! ! ECOMMERCE! provides a common data model covering typed files and folders with generic properties that can be set or read. Content Management Interoperability Services (CMIS) is an open standard that defines an abstraction layer for controlling diverse document management systems and repositories using web protocols. CMIS defines a domain model plus Web Services and Restful AtomPub (RFC5023) bindings that can be used by applications.
  • 10. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! REAL TIME COLLABORATION ON DIGITAL ASSETS WARDA allows the cooperation on digital content, taking advantage of innovative and powerful technologies of on-line collaboration; images, videos and documents can be shared, tagged and annotated to discuss toghether product’s improvements, minimizing each decision time. !
  • 11. ! WARDA! ! BOARD! ! PRODUCT! The REAL TIME DIGITAL COLLABORATION is available on web browser and mobile devices, dramatically reducing the overall communication costs.! u  on content (images, videos & documents)! u  on line or off line! u  on web browser and on mobile iOS & Android! u  touch tagging (draw, underline, test to emphasize details and sketching ideas)! ! MARKETING! ! VISUAL! On line Collabration ! ECOMMERCE!
  • 12. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! REAL TIME DIGITAL COLLABORATION The collaboration between users on the items and images to be processed may be taken over long distances.! The Real Time Digital Collaboration Technologies on WARDA let users making important and sensitive decisions in a very short time.! User A discover and tag defects User B control and give feedback
  • 13. ! WARDA! ! BOARD! ! PRODUCT! REAL TIME DIGITAL COLLABORATION The collaboration between users on the items and images to be processed may be taken over long distances.! The Real Time Digital Collaboration Technologies on WARDA let users making important and sensitive decisions in a very short time.! User A User B dedide to work on ITEM A dedide to work also on ITEM A ! MARKETING! ! VISUAL! ! ECOMMERCE! BPM and Real Time Digital Collaboration technology notice that there are two users on the same item and put together in on-line communication
  • 14. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! PRODUCT DEVELOPMENT BECOMES DIGITAL WARDA enables users to collect the images during the product development, sourcing, production, quality-control processes and to collaborate on line in order to underline faults, modifications, details, etc.! It associates business information to the images, enabling the feedback/action by the authorized users.! ! ECOMMERCE!
  • 15. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! PRODUCT DEVELOPMENT BECOMES DIGITAL WARDA manages the whole life cycle of the company assets as digital (sketch, modelling, outfit, store window) from the beginning (planning, sourcing, production) to the final step (press book, sale look book, website, ecommerce, store window, etc.).!
  • 16. ! WARDA! ! BOARD! ! PRODUCT! The product images can be captured anywhere, anytime around the world:! u  associated to the product information managed by the system production cycle (PLM, ERP, custom system, etc.)! u  managed in many versions and are used to analyze the details, the defects and the improvements, thanks to the online collaboration.! ! MARKETING! Collection board ! VISUAL! ! ECOMMERCE! Sketch Technical design (CAD) Prototype Sample Technical product sheet First prototype Sample Rectify Bill of materials and accessories Production sample Second prototype Final product
  • 17. ! WARDA! ! BOARD! ! PRODUCT! The product images can be captured anywhere, anytime around the world:! u  associated to the product information managed by the system production cycle (PLM, ERP, custom system, etc.)! u  managed in many versions and are used to analyze the details, the defects and the improvements, thanks to the online collaboration.! ! MARKETING! Sketch ! VISUAL! Sketches First prototype Prototype Second prototype ! ECOMMERCE! Sample rectify Sample Production sample
  • 18. ! WARDA! ! BOARD! ! PRODUCT! Using WARDA REVIU’ Real Time Digital Collaboration during the product development phase allows the cooperation, taking advantage of innovative and powerful real time technologies. It is used to share digital media (image, video and document) tagging defects, points of interest and details of the product, drastically reducing the decision time. REVIU’ is available on web browser and mobile devices (iOS, Android, Microsoft).! ! MARKETING! Sketch ! VISUAL! Sketches First prototype Prototype Second prototype ! ECOMMERCE! Sample rectify Sample Production sample On line Collabration
  • 19. ! WARDA! ! BOARD! ! PRODUCT! Shared with! Used by! u  Suppliers! u  Designers (also external)! u  Contractors! u  Creative Directors! u  Retail partners (for u  Product Managers/Directors! returns u  Purchasing Department! authorization).! u  P r o d u c t i o n / Q u a l i t y c o n t r o l / Operations Management! u  Top management! ! MARKETING! Collection board ! VISUAL! ! ECOMMERCE! Sketch Technical design (CAD) Prototype Sample Technical product sheet First prototype Sample Rectify Bill of materials and accessories Production sample Second prototype Final product
  • 20. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! MARKETING & BRAND MANAGEMENT FAST & UNDER CONTROL WARDA allows to organize all the activities of marketing, communication, press and brand management. Manage and monitor all the tasks of a campaign from the planning to the management of the shooting to the quality control and copy writing, in order to very quickly publish thousands of references in different media channels (paper, web, look book, press, tablet, etc.).! Power image transformations services provide the right formats of digital assets automatically, in just a click. !
  • 21. ! WARDA! ! BOARD! WARDA manages the whole life cycle of the company assets as digital (sketch, modelling, outfit, store window) from the beginning (planning, sourcing, production) to the final step (press book, sale look book, website, ecommerce, store window, etc.)! ! PRODUCT! ! MARKETING! Communication & PR PLAN Outfit representative of sample collections ! VISUAL! Shooting Adv. media & web campain Consumer catalog Technical product sheet Press release ! ECOMMERCE! Shooting Press look book & web Web & blog info Sale look book Digital Rights Management Ecommerce Adv. campaign Official seasonal images
  • 22. ! WARDA! ! BOARD! All marketing&communication activities are orchestrated by process in order to organize all people activity in tasks. Workflow can change and adapt to the organization process.! PR or Marketing/Communication/Digital Managers can check process in order to take the publication deadline under control.! ! PRODUCT! Marketing campaigns are organized in task according to a well defined workflow. All the users have preassigned tasks and everything follows an organization-process ernal and that, if needed, can be changed and readapted. ! MARKETING! ! VISUAL! ! ECOMMERCE! A synoptic view provides to the PR and to the marketing manager the state of the images. The delivery time of the press look book, of the website images, etc. is always under control.
  • 23. ! WARDA! ! BOARD! Shared with! Used by! u  photographer! u  PR! u  Marketing/Communication/Digital u  PRESS! u  WEB developer! Directors! u  Sales/Retail Directors! u  Top management! ! PRODUCT! ! MARKETING! Communication & PR PLAN Outfit representative of sample collections ! VISUAL! Shooting Adv. media & web campain Consumer catalog Technical product sheet Press release ! ECOMMERCE! Shooting Press look book & web Web & blog info Sale look book Digital Rights Management Ecommerce Adv. campaign Official seasonal images
  • 24. ! WARDA! ! BOARD! VISUAL MERCHANDISE BECOMES VISUAL ! PRODUCT! ! MARKETING! ! VISUAL! WARDA makes the work of visual-merchandising immediate and fast; the product lay-out criteria are always available online and they represent the reference point for any picture taken in the focus-points of the stores.! The information and the images of each store are always accessible by an intuitive tablet and smartphone APP.! ! ECOMMERCE!
  • 25. ! WARDA! ! BOARD! To manage visual-merchandising policies online for tens or hundreds of points of sale/showrooms makes the difference.! The images of the Store environments/Showrooms are available on line and are always associated to the information about the store and its managers. ! ! PRODUCT! ! MARKETING! Retail plan ! VISUAL! ! ECOMMERCE! Store window plan Events plan Store Enviroments plan Technical product sheet Choice of the reppresentative outfit Check env. and windows Final visual merchandise
  • 26. ! WARDA! ! BOARD! ! PRODUCT! Publishing visual guidelines aimed to all stores&showrooms across the world is easy ad fast. ! Stores/Showrooms receive visual criteria directly into the tablet, therefore enabled to make a product-visual layout highly accurately. ! No more need for heavy visual guidelines on pdf documents to be sent via email, ftp, etc...! ! MARKETING! RACK: ! 1 RAIL WITH 2 BOTTOM SHELVES & 1 TOP SHELVE! ! ! VISUAL! HANGER:! 10 JACKET + 5 BOTTOM HANGERS! ! PROPS:! 2 TRAYS! 2 HEADS! 3 SMALL DUCKS! 1 MEDIUM OR 1 BIG DUCK (TBC )! ! ECOMMERCE! Visual Criteria! ! Receive and navigate visual guidelines directly in store on web browser or tablet.!
  • 27. ! WARDA! ! BOARD! ! PRODUCT! Visual merchandising managers plan a visual calendar, setting specific requests to the stores/showrooms in order to later receive a representative shooting of the layout.! The Visual Merchandising Plan is defined through a unique calendar for the entire stores/showrooms network; the calendar shows the day of visual guidelines publication, the requests for layout setting and the requests for the feedback-images.! ! MARKETING! ! VISUAL! Store ! ECOMMERCE!
  • 28. ! WARDA! ! BOARD! ! PRODUCT! Stores & Showrooms managers take the picture of the specific, requested focus point layout, and Visual Managers/Retail and/ or Sales Directors can check the quality of the layout immediately on line.! The store asset management data base allows to have in a unique system all the commercial information concerning the stores (mq, brand, interiors, visual merchandising windows, personnel, etc. ) and of the showrooms.! ! MARKETING! ! VISUAL! ! ECOMMERCE! Store   Stage images in the store! Real time check! Pictures are taken from tablet!
  • 29. ! WARDA! ! BOARD! Users can also engage a real time digital collaboration anytime, anywhere in order to discuss details, layout improvement needs and ideas. ! ! PRODUCT! ! MARKETING! ! VISUAL! On line Collabration ! ECOMMERCE!
  • 30. ! WARDA! ! BOARD! Analytical reports help Visual Managers/Retail and Sale Directors to check all the activities of the visual merchandise plan, requests and tasks of the entire stores/showrooms network.! ! PRODUCT! ! MARKETING! ! VISUAL! Real time check! ! ECOMMERCE!
  • 31. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! Anytime, anywhere the images of the entire stores/showrooms network around the world are available for checking, discussion and sharing with the top management and stakeholders.!
  • 32. ! WARDA! u  ! PRODUCT! Sales Directors! u  Retail Directors! u  ! BOARD! Shared with! u  Stores/Showrooms Directors! u  external store designers! u  Franchisee.! Used by! Visual Managers/ Planners! u  Store designers! u  Top management! ! MARKETING! Retail plan ! VISUAL! ! ECOMMERCE! Store window plan Events plan Store Enviroments plan Technical product sheet Choice of the reppresentative outfit Check env. and windows Final visual merchandise
  • 33. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! DELIVERS RIGHT PRODUCT INFORMATION Everyone knows that e-commerce software platforms are excellent for the management of a virtual shop; however, they lack on several functionalities to organize digital assets and their creation processes.!
  • 34. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! DELIVERS RIGHT PRODUCT INFORMATION WARDA makes digital all the activities devoted to the products publication on the e-commerce platform, from the photoshooting plan to the data entry of all information addressed to customers. ! Commerce related Company Managers can work together on each step of this process, by collaborating on images and data. ! The communication with the e-commerce storefront is immediate and under control, in this way accelerating the assignment for sale of products.!
  • 35. ! WARDA! ! BOARD! ! PRODUCT! WARDA ECOMMERCE module speeds up, makes easier and secures all the activities that bring to the products publication on the ecommerce store front, starting from the shooting plan to the images approval and business data collection.! All digital assets are published directly on the store front, saving time and avoiding duplications of data and images.! ! MARKETING! ERP data ! VISUAL! ! ECOMMERCE! e-commerce digital asset All the product information come from the ERP system and others sources (ex. care label) and are the starting point to fit the data for the e-commerce sale. Images are collected on WARDA and there they are approved or rejected. All processes are orchestrated by a workflow which enables to control the activities assigned.
  • 36. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! GOALS AND IMPROVEMENTS The purpose of the e-commerce module is to accelerate, coordinate and control all the activities related to the publication of digital assets, to enable and ease the products assignment to the sale on the e-commerce platform:! ▶  Photo-Shooting Plan;! ▶  Data entry of e-commerce information for customers;! ▶  Validation of e-commerce information;! ▶  Upload of images related to products;! ▶  Images approval;! ▶  Final approval of both images and e-commerce information;! ▶  Direct communication with the storefront for the Digital Asset Publication.! Available on browser and tablet! ! ECOMMERCE!
  • 37. ! WARDA! ! BOARD! ! PRODUCT! ! MARKETING! ! VISUAL! ! ECOMMERCE! RESULTS More precision, less time and more control on all the activities of the e-commerce process.! A new way to manage these activities by working on digital images and digital data, in this way avoiding the exchange of emails, excel files, etc. ! Possibility to work toghether on tasks, by collaborating on each Digital Asset and reaching in this way a shared decision relevant to its publication.! Possibility to reuse e-commerce Digital Assets for other purposes, as they always remain available on Warda, in this way decreasing photo-shooting costs.! For e-commerce Actors! ▶  Images immediately available to be examined! ▶  Collaboration ▶  Products on tasks! data always available for comparison! For the e-commerce storefront! ▶  Digital Asset quickly available for publication! ▶  Data always validated! ▶  Continuous interaction between systems, in order to be always updated! For other users! ▶  E-commerce Digital Assets immediately and always available ! ▶  Less photo-shooting costs when using ecommerce images for other purposes!
  • 38. Digital Asset Management for luxury, fashion and retail THANK  YOU   WWW.WARDA.IT   BOARD Centralising digital capital PRODUCT Supporting developing, production & supply MARKETING Speeding up multichannel publication VISUAL Managing & controlling visual merchandise ECOMMERCE Creating ecommerce digital assets