Publishing and the Web Michael Sensiba Wayne State University Libraries Writing and Publishing Workshop December 8, 2007
Where do you publish? <ul><li>Traditional forms </li></ul><ul><li>Electronic versions </li></ul><ul><li>Self-publishing </...
Destinations <ul><li>Self-publishing (web page/blog/wiki) </li></ul><ul><li>Institutional/Professional Repositories </li><...
Writing Tools <ul><li>Desktop software (e.g. MS Word, MS Publisher) </li></ul><ul><li>Web-based word processors </li></ul>...
File Format <ul><li>Plain text </li></ul><ul><li>.RTF </li></ul><ul><li>.DOC </li></ul><ul><li>.DOCX </li></ul><ul><li>.PD...
Companion Sites <ul><li>Personal/Institutional Website </li></ul><ul><li>Book Companion Website </li></ul><ul><li>Author B...
How Search Engines Rank Sites <ul><li>Prominence  </li></ul><ul><ul><li>How high in your page hierarchy your top keywords ...
Getting Found <ul><li>Search Engines </li></ul><ul><ul><li>Google / Yahoo / Ask </li></ul></ul><ul><ul><li>Google Scholar ...
Issues <ul><li>Accessibility </li></ul><ul><ul><li>WebXact </li></ul></ul><ul><li>Copyright </li></ul><ul><ul><li>Yours & ...
Web links <ul><li>Blogger  – www.blogger.com </li></ul><ul><li>Digital Commons @ WSU  – digitalcommons.wayne.edu </li></ul...
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Publishing And The Web

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Publishing And The Web

  1. 1. Publishing and the Web Michael Sensiba Wayne State University Libraries Writing and Publishing Workshop December 8, 2007
  2. 2. Where do you publish? <ul><li>Traditional forms </li></ul><ul><li>Electronic versions </li></ul><ul><li>Self-publishing </li></ul>
  3. 3. Destinations <ul><li>Self-publishing (web page/blog/wiki) </li></ul><ul><li>Institutional/Professional Repositories </li></ul><ul><li>Online Journals </li></ul><ul><li>Web Services </li></ul><ul><ul><li>scribd </li></ul></ul><ul><ul><li>docstoc </li></ul></ul><ul><ul><li>DivShare </li></ul></ul><ul><ul><li>1000keyboards </li></ul></ul>
  4. 4. Writing Tools <ul><li>Desktop software (e.g. MS Word, MS Publisher) </li></ul><ul><li>Web-based word processors </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Zoho Writer </li></ul></ul><ul><ul><li>Writeboard </li></ul></ul><ul><li>Wikis </li></ul><ul><ul><li>Pbwiki </li></ul></ul><ul><ul><li>Wetpaint </li></ul></ul><ul><ul><li>Wikispaces </li></ul></ul><ul><li>Scriptware </li></ul><ul><ul><li>ScriptBuddy </li></ul></ul>
  5. 5. File Format <ul><li>Plain text </li></ul><ul><li>.RTF </li></ul><ul><li>.DOC </li></ul><ul><li>.DOCX </li></ul><ul><li>.PDF </li></ul><ul><li>Other </li></ul>
  6. 6. Companion Sites <ul><li>Personal/Institutional Website </li></ul><ul><li>Book Companion Website </li></ul><ul><li>Author Blog </li></ul><ul><li>Wikipedia entry </li></ul>
  7. 7. How Search Engines Rank Sites <ul><li>Prominence </li></ul><ul><ul><li>How high in your page hierarchy your top keywords appear (title, h1, etc.) </li></ul></ul><ul><li>Frequency </li></ul><ul><ul><li>How often your keywords appear </li></ul></ul><ul><li>Weight or density </li></ul><ul><ul><li>The ratio of keywords to the total number words within a web page... </li></ul></ul><ul><li>Proximity </li></ul><ul><ul><li>How close keywords are to each other </li></ul></ul><ul><li>Placement </li></ul><ul><ul><li>Where you put your keywords within your page shows their relative importance...Search engines favor the following areas for keyword placement: </li></ul></ul><ul><ul><ul><li>Title tag </li></ul></ul></ul><ul><ul><ul><li>Heading tags </li></ul></ul></ul><ul><ul><ul><li>Keyword meta tag </li></ul></ul></ul><ul><ul><ul><li>First 25 visible words </li></ul></ul></ul><ul><ul><ul><li>Hyperlinked text, URLS, and titles </li></ul></ul></ul><ul><ul><ul><li>alt attributes </li></ul></ul></ul><ul><li>Off the Page Criteria </li></ul><ul><ul><li>Inbound Links </li></ul></ul>Adapted from:Fredrick Marckini, in Andrew B. King, Speed Up Your Site: Web Site Optimization Boston: New Riders Publishing, 2003, p. 335-336.
  8. 8. Getting Found <ul><li>Search Engines </li></ul><ul><ul><li>Google / Yahoo / Ask </li></ul></ul><ul><ul><li>Google Scholar / Live Search Academic / Infomine </li></ul></ul><ul><li>Social bookmarking sites </li></ul><ul><ul><li>del.icio.us / Furl </li></ul></ul><ul><ul><li>Digg / Reddit </li></ul></ul><ul><ul><li>Cite-U-Like / Connotea </li></ul></ul><ul><li>Directories </li></ul><ul><ul><li>Technorati </li></ul></ul>
  9. 9. Issues <ul><li>Accessibility </li></ul><ul><ul><li>WebXact </li></ul></ul><ul><li>Copyright </li></ul><ul><ul><li>Yours & Others’ </li></ul></ul><ul><ul><ul><li>Copyscape </li></ul></ul></ul><ul><ul><ul><li>Scribd Copyright FAQ </li></ul></ul></ul><ul><ul><li>Creative Commons </li></ul></ul><ul><ul><li>Digital Rights Management </li></ul></ul><ul><li>Privacy & Terms of Use </li></ul><ul><ul><li>Scribd Terms of Use </li></ul></ul><ul><li>Style </li></ul><ul><ul><li>Concise, SCANNABLE, and Objective: How to Write for the Web </li></ul></ul><ul><li>Impact & Credibility </li></ul><ul><ul><li>Impact Factors </li></ul></ul>
  10. 10. Web links <ul><li>Blogger – www.blogger.com </li></ul><ul><li>Digital Commons @ WSU – digitalcommons.wayne.edu </li></ul><ul><li>Americana: The Journal of American Popular Culture 1900 to Present -- http://www.americanpopularculture.com/journal/index.htm </li></ul><ul><li>scribd – www.scribd.com </li></ul><ul><li>docstoc -- http://www.docstoc.com/ </li></ul><ul><li>divShare -- http://www.divshare.com/ </li></ul><ul><li>1000keyboards -- http://1000keyboards.com/ </li></ul><ul><li>Google Docs -- docs.google.com/ </li></ul><ul><li>Zoho Writer -- writer.zoho.com/jsp/home.jsp?serviceurl=%2Findex.do </li></ul><ul><li>Writeboard -- www.writeboard.com/ </li></ul><ul><li>pbwiki -- pbwiki.com/ </li></ul><ul><li>wetpaint -- www.wetpaint.com/ </li></ul><ul><li>wikispaces -- www.wikispaces.com/ </li></ul><ul><li>ScriptBuddy -- www.scriptbuddy.com/ </li></ul><ul><li>File.Extensions.org -- www.file-extensions.org/ </li></ul><ul><li>everythingismiscellaneous.com – www.everythingismiscellaneous.com/ </li></ul><ul><li>Joho the Blog – www.hyperorg.com/blogger/ </li></ul><ul><li>Wikipedia: Everything Is Miscellaneous -- en.wikipedia.org/wiki/Everything_Is_Miscellaneous </li></ul><ul><li>Google Scholar -- scholar.google.com/ </li></ul><ul><li>Live Search Academic -- search.live.com/results.aspx?scope=academic&q= </li></ul><ul><li>Infomine -- infomine.ucr.edu/ </li></ul><ul><li>del.icio.us -- del.icio.us/ </li></ul><ul><li>Furl -- www.furl.net/ </li></ul><ul><li>Digg -- digg.com/ </li></ul><ul><li>Reddit -- reddit.com/ </li></ul><ul><li>Cite-U-Like -- www.citeulike.org/ </li></ul><ul><li>Connotea -- www.connotea.org/ </li></ul><ul><li>Technorati -- technorati.com/ </li></ul><ul><li>WebXact -- webxact.watchfire.com/ </li></ul><ul><li>Copyscape -- www.copyscape.com/ </li></ul><ul><li>scribd: Copyright FAQ -- www.scribd.com/static/copyright_faq </li></ul><ul><li>Creative Commons -- creativecommons.org/ </li></ul><ul><li>Digital Rights Management: ALA – www.ala.org/ala/washoff/woissues/copyrightb/digitalrights/digitalrightsmanagement.cfm </li></ul><ul><li>scribd: Terms of Use -- www.scribd.com/terms </li></ul><ul><ul><li>Concise, SCANNABLE, and Objective: How to Write for the Web -- www.useit.com/papers/webwriting/writing.html </li></ul></ul><ul><ul><li>Wikipedia: Impact Factor -- en.wikipedia.org/wiki/Impact_factor </li></ul></ul>
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