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Quick for Windows 8

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Presented by Leslie Cottenjé at the Windows App Day in Antwerp on November 23, 2012.

Presented by Leslie Cottenjé at the Windows App Day in Antwerp on November 23, 2012.

Published in: Technology

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  • 1.  Linguistic background Founder of Pureplexity – digital agency Responsible for User Experience Design External consultancy for Windows 8 Projects for Thomas Cook, Quick, Mercedes Benz, … .
  • 2.  Windows 8 app based on the website with:  All products  A game  A competition  Restaurant Locator  An ordering system (to populate the fast lanes in the restaurants)A first design was already made.
  • 3.  A lot going on No immediate access to the content Target groups mashed together
  • 4.  A lot going on No immediate access to the content Target groups mashed together
  • 5.  Too much clicking to discover all the burgers Not integrated in the Quick menu
  • 6. WEB vs APPWebsite Windows 8 app• Information • Interaction• Crowded • Focused• Company-owned • Belongs to the user • Needs to solve a problem / be useful • Mobile use
  • 7.  A good consistent Experience  Define the goal of the app  Strategise the content  Analyse the website  Identify the brand  Connection to Social Media
  • 8. DO MORE WITH AUTHENTICALLY LEVERAGE THE PRIDE INCONTENT FIRST LESS DIGITAL WIN AS ONE BRAND CRAFTSMANSHIP
  • 9.  Products  Burgers, Clubs, salads, desserts, finger foods, fries, … . Locator  All restaurants in France / Belgium Facebook integration  Share contract or in-app?
  • 10.  Why sketching?  Focus on architecture  Focus on content strategy  Focus on functionality
  • 11.  Irrelevant
  • 12.  Relevant for leveraging to Win8 We need to make it even better!
  • 13.  Relevant for leveraging to Win8 Create continuous browsing Create Quick world experience
  • 14.  Relevant for leveraging to Win8 Part of the Quick World Many functions on screen
  • 15. DO MORE WITH AUTHENTICALLY LEVERAGE THE PRIDE INCONTENT FIRST LESS DIGITAL WIN AS ONE BRAND CRAFTSMANSHIP
  • 16.  Products  Burgers, Clubs, salads, desserts, finger foods, fries, … . Locator  All restaurants in France / Belgium Facebook integration  Share contract or in-app?
  • 17. Leslie CottenjéBaron Ruzettelaan 5 1.2 8310 Bruggeleslie@pureplexity.com 0472/833477 @Girlgeek_be

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