A document management technology and services company Document Outsourcing Production Solutions Printers – Copiers – Scanners – Displays - Software Office Products Production Presses – Wide Format Printers Consulting – Document Outsourcing
HISTORY 1906 Started in Rochester, N.Y., as The Haloid Company Chester Carlson first patented xerography 1937 First Haloid Xerox copier sold to the public 1949 Sold first truly simple, push-button, plain-paper copier 1959 Change name to Xerox Corporation 1961 1999 <ul><li>Declining Sales </li></ul><ul><li>Lack of Innovation </li></ul><ul><li>Economic slowdown overseas (notably Brazil) </li></ul><ul><li>Strong US Dollars abroad </li></ul><ul><li>Fierce Competition from Hewlett-Packard and Canon </li></ul><ul><li>Lawsuits (from outside and inside the company) </li></ul><ul><li>Financial Reporting Scandals (restated $2billion in revenues between 1997-2002) </li></ul>1999 - 2003 Had 20,000 layoffs in this period Anne Mulcahy appointed as CEO 2001 2008
Mission Statement Our strategic intent is to help people find better ways to do great work -- by constantly leading in document technologies, products and services that improve our customers' work processes and business results. <ul><li>Six core values: </li></ul><ul><li>We succeed through satisfied customers . </li></ul><ul><li>We deliver quality and excellence in all we do. </li></ul><ul><li>We require premium return on assets . </li></ul><ul><li>We use technology to develop market leadership. </li></ul><ul><li>We value and empower our employees . </li></ul><ul><li>We behave responsibly as a corporate citizen . </li></ul>Values
2007 Revenue $17.2 billion 5% Revenue is for R&D 57,400 Global Employees Awarded 584 Patents in 2007 Operate in 160 Countries Xerox in Numbers
Industry Xerox is in a $125 billion industry Direct Competitors A fast paced market where 2/3 of equipment sales are from products that have an age of no more than 2 years An industry based on Innovation
The Future Color Fastest Growing Portion of the Market Economic and improvements in color are driving the market transition to color *black and white market is still the largest market Emerging Market Xerox is highly dependent in mature markets (US & Europe) To grow faster , must seek in emerging market *Xerox China is owned by Fuji Xerox, a joint venture company between Fuji (75%) and Xerox (25%) Document Management Services The document industry is transitioning to digital systems and an increased reliance on electronic documents Xerox has the capability to capture this opportunity
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