Radio Academy Masterclass in Leicester

170 views
141 views

Published on

A guide to social media for people trying to get into the radio industry - both for themselves and their shows...

Published in: Career, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
170
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Radio Academy Masterclass in Leicester

  1. 1. Getting Social Matt Deegan (@matt) from Folder Media (@folder)
  2. 2. Then: Student Radio Radio Academy GWR Group GCap Media Now: Folder Media Consultancy & Services DAB Multiplexes Fun Kids
  3. 3. 1. Social for You 2. Social for Listeners
  4. 4. r Y o u
  5. 5. Does your online presence help define you?
  6. 6. CVs are not the only things I look at
  7. 7. tom watts radio
  8. 8. Everyone Stand Up!
  9. 9. twitter handles….
  10. 10. Skills & Experience (and to see if you’re a dick)
  11. 11. LinkedIn Professional Profile Tidy profile/Good pic Up to date Describe and link to your skills and experience
  12. 12. Facebook What’s Public? Have a great header and profile pic Re-classify most things as Friends or Friends of Friends Create ‘Public’ posts that better define you
  13. 13. Twitter Your Public Persona Have a name that identifies you Get a good profile picture Have an up-to-date bio that explains who your are Link to somewhere relevant Say where you live 2/3rds of your posts should define you (the others should be fun)
  14. 14. YouTube & SoundCloud Demonstrate Skills Have tidy profiles Just material you’re happy with Use them to broaden your story
  15. 15. 2. Social for Listeners
  16. 16. Why does radio bother with social media?
  17. 17. Reach and Hours
  18. 18. Reach = more people listening Hours = people listening longer
  19. 19. How To Drive Reach?
  20. 20. Reach can be driven by sharing Likes, Shares, Retweets, Loves, Re-Tumbling
  21. 21. How To Drive Hours?
  22. 22. Hours growth comes from people listening longer or coming back multiple times
  23. 23. Drive hours through: cross-promotion and appointments to listen
  24. 24. Matt Deegan (@matt) from Folder Media (@folder)

×