Munich 2011

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Munich 2011

  1. 1. Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Digital Radio in the UK
  2. 2. Folder Media • Radio and Digital Development Business • Privately owned • Owner of 9 Digital Radio Multiplexes – ‘Muxco’ • Operator of London digital radio station – ‘Fun Kids’ • Technology provider for radio stations • Built Radioplayer’s social listening app on Facebook • Radio consultancy projects
  3. 3. 92% of the UK Listen to Radio All Radio Reach
  4. 4. 92% of the UK Listen to Radio 47% of Listeners Tune in digitally All Radio Reach
  5. 5. All Radio Reach
  6. 6. Local National: BBC National: Private RegionalDAB Sky Digital (Subs DTH) Freeview (FTA DTT) Freesat (FTA DTH) Virgin (Subs Cable) Digital TV AM FMAnalogue Radioplayer Mobile AppsInternet Internet Radios
  7. 7. 1 billion hours of listening per week All Radio Hours
  8. 8. = 3.2% = 4.8% = 17.2%DAB Digital Radio Internet Radio Digital Television All Radio Hours
  9. 9. 47% Digital Reach 27% Digital Hours
  10. 10. Route To Switchover Decision • 50% of All Radio Listening needs to be ‘digital’ • National DAB comparable to FM – 98% of the population • Local DAB to reach 90% of the population • All major roads covered Plus... • Government need to know there won’t be a consumer backlash!
  11. 11. The 5 C’s • Coverage • Consumers • Certainty • Cars • Content
  12. 12. The Platforms • DAB Digital Radio • Digital Television • Radioplayer • Mobile Apps
  13. 13. Radioplayer • Common Platform • Presets • Search • Enhanced visuals • Metadata
  14. 14. App Stats Example 258,000 people used Absolute Radio’s apps in April, generating over 2million listening sessions.
  15. 15. Summary • A strong broadcast backbone: DAB Digital Radio • Partnership between the BBC and Private radio • Relationships with Manufacturers, Retailers and Government • Integrate internet plan - Radioplayer • Mobile Apps & IPTV
  16. 16. Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Digital Radio in the UK

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