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Munich 2011

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    Munich 2011 Munich 2011 Presentation Transcript

    • Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Digital Radio in the UK
      • Folder Media
      • Radio and Digital Development Business
      • Privately owned
      • Owner of 9 Digital Radio Multiplexes – ‘ Muxco ’
      • Operator of London digital radio station – ‘ Fun Kids ’
      • Technology provider for radio stations
      • Built Radioplayer’s social listening app on Facebook
      • Radio consultancy projects
    • 92% of the UK Listen to Radio All Radio Reach
    • 92% of the UK Listen to Radio 47% of Listeners Tune in digitally All Radio Reach
    • All Radio Reach
    •  
    • AM FM Analogue Local National: BBC National: Private Regional DAB Sky Digital (Subs DTH) Freeview (FTA DTT) Freesat (FTA DTH) Virgin (Subs Cable) Digital TV Radioplayer Mobile Apps Internet Internet Radios
    • 1 billion hours of listening per week All Radio Hours
    • = 3.2% = 4.8% = 17.2% DAB Digital Radio Internet Radio Digital Television All Radio Hours
    • 47% Digital Reach 27% Digital Hours
      • Route To Switchover Decision
      • 50% of All Radio Listening needs to be ‘digital’
      • National DAB comparable to FM – 98% of the population
      • Local DAB to reach 90% of the population
      • All major roads covered
      • Plus...
      • Government need to know there won’t be a consumer backlash!
      • The 5 C’s
      • Coverage
      • Consumers
      • Certainty
      • Cars
      • Content
    •  
      • The Platforms
      • DAB Digital Radio
      • Digital Television
      • Radioplayer
      • Mobile Apps
    •  
      • Radioplayer
      • Common Platform
      • Presets
      • Search
      • Enhanced visuals
      • Metadata
    • App Stats Example 258,000 people used Absolute Radio’s apps in April, generating over 2million listening sessions.
      • Summary
      • A strong broadcast backbone: DAB Digital Radio
      • Partnership between the BBC and Private radio
      • Relationships with Manufacturers, Retailers and Government
      • Integrate internet plan - Radioplayer
      • Mobile Apps & IPTV
    • Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Digital Radio in the UK