Radio and Social Media - How to drive awareness
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Radio and Social Media - How to drive awareness

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A presentation given at the IB Ireland conference in Dublin about how to use other platforms (as well as Twitter and Facebook) to grow awareness of a radio station.

A presentation given at the IB Ireland conference in Dublin about how to use other platforms (as well as Twitter and Facebook) to grow awareness of a radio station.

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    Radio and Social Media - How to drive awareness Radio and Social Media - How to drive awareness Presentation Transcript

    • Successfully integratingsocial media and radio@matt from @folderhq
    • Social isn’t just and
    • In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening
    • Digital TelevisionDAB Digital RadioInternet Radio
    • 4.9%5.1%21.1%
    • 4.9%5.1% - Digital Television21.1%
    • 4.9% - Internet Radio5.1% - Digital Television21.1%
    • 4.9% - Internet Radio5.1% - Digital Television21.1% - DAB Digital Radio
    • In the UK Digital Radio has:• 54% Reach• 33% Share of all radio listening
    • 6363
    • 1. Drive Awareness2. Make Money
    • Use social and non-traditional togenerate awareness
    • BroadcastRadioPodcastsEmail MarketingWebsiteVideoAwarenessRevenue
    • 1. Distribution as Marketing
    • 2. The right online locations
    • The Web iTunes MixCloudSoundCloud Email YouTubeVimeo Moshi Monsters SwapItTwitterFacebookInstagram
    • The Web iTunes MixCloudSoundCloud Email YouTubeVimeo Moshi Monsters SwapItTwitterFacebookInstagram
    • 3. Work the website for reach
    • Supports radio stationcontentGenerates newrevenueSEO’d content to bringnew usersTeach people aboutour products andplatforms
    • 4. Make Apple work for you
    • 85 Podcast Channels250k downloads/monthAudio/VideoiTunes SearchChannels not Episodes
    • 5. YouTube - Be of it, not juston it
    • Supporting station activityRevenue generationMeme-worthy ContentPre and Post-Roll explanationEngage in commentsUse YouTube Ads
    • QuickTime™ and adecompressorare needed to see this picture.
    • 6. Where’s you online niche?
    • 6. Facebook & Twitter ROI
    • 7. Social’s in the real world too
    • Fun Kids at CampBestivalFM Licence to theCamp Bestival SiteBroadcast from site allweekend to UKShare-able Content
    • 1. Distribution as marketing2. The right online locations3. Work the website for reach4. Make Apple work for you5. YouTube - Be of it, not just on it6. Facebook & Twitter ROI7. Social’s in the real world too
    • Matt Deegane: matt@funkidslive.comt: @matt