Carat - Radio & Digital Presentation
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Carat - Radio & Digital Presentation

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Christian O'Connell and I presented this to Carat as part of their 'radio week'.

Christian O'Connell and I presented this to Carat as part of their 'radio week'.

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Carat - Radio & Digital Presentation Carat - Radio & Digital Presentation Presentation Transcript

  • radio, digital and social media what’s in it for you ? Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Christian O’Connell Absolute Radio @OCRadio absoluteradio.co.uk/onair/breakfast
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    • Social Networks
    • Behaviour Shifts
    • Video
    • App Usage
    • Radioplayer
    • Digital Radio Strategies
    View slide
  •   View slide
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  • Analogue Radio DAB Digital Radio Digital Television Internet Radio Station Websites Podcasts YouTube Email Marketing Social Networks Radioplayer SMS Mobile Apps
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  • App Stats Example 263,000 people used Absolute Radio’s apps in October, generating 2million listening sessions.
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    • Radioplayer Data
    • 6.7 million unique users listen through Radioplayer each month
    • 28 million Radioplayer consoles were launched or switched by those users
    • Grown from 157 stations at launch, to 300 now – with even more to come
    • About 20% of Radioplayer users are sampling more than one station
    • Or....
    • UK Radio Player players:
    • 6.7m unique users, 28m total sessions
    • ITV video streams: 2.3m unique users, 36m total streams
    • Channel 4 video streams: 1.4m unique users, 55m total streams
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    • New Digital Services
    • New Extensions
    • New Entrants
    • New Models
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    • 1993: National AM Radio Station
    • 1995: Added London FM Licence
    • 1999: Added National DAB Coverage
    • Also broadcasts online, through digital television and mobile
    • Main Service:
    • Reach: 1.6m/week
    • Hours: 14.3m/week
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    • Independently Owned
    • Coverage:
      • National DAB
      • Digital Television
      • Online
      • Mobile
    • Audience
      • 857,000 listeners
      • 5,800,000 hours
    • Independently Owned
    • Coverage:
      • London DAB
      • Online
    • Audience
      • 45,000 adults
      • 100,000 kids
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  • radio, digital and social media what’s in it for you ? Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Christian O’Connell Absolute Radio @OCRadio absoluteradio.co.uk/onair/breakfast