Carat - Radio & Digital Presentation

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Christian O'Connell and I presented this to Carat as part of their 'radio week'.

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Carat - Radio & Digital Presentation

  1. 1. radio, digital and social media what’s in it for you ? Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Christian O’Connell Absolute Radio @OCRadio absoluteradio.co.uk/onair/breakfast
  2. 3. <ul><li>Social Networks </li></ul><ul><li>Behaviour Shifts </li></ul><ul><li>Video </li></ul><ul><li>App Usage </li></ul><ul><li>Radioplayer </li></ul><ul><li>Digital Radio Strategies </li></ul>
  3. 7. Analogue Radio DAB Digital Radio Digital Television Internet Radio Station Websites Podcasts YouTube Email Marketing Social Networks Radioplayer SMS Mobile Apps
  4. 10. App Stats Example 263,000 people used Absolute Radio’s apps in October, generating 2million listening sessions.
  5. 14. <ul><li>Radioplayer Data </li></ul><ul><li>6.7 million unique users listen through Radioplayer each month </li></ul><ul><li>28 million Radioplayer consoles were launched or switched by those users </li></ul><ul><li>Grown from 157 stations at launch, to 300 now – with even more to come </li></ul><ul><li>About 20% of Radioplayer users are sampling more than one station </li></ul>
  6. 15. <ul><li>Or.... </li></ul><ul><li>UK Radio Player players: </li></ul><ul><li>6.7m unique users, 28m total sessions </li></ul><ul><li>ITV video streams: 2.3m unique users, 36m total streams </li></ul><ul><li>Channel 4 video streams: 1.4m unique users, 55m total streams </li></ul>
  7. 17. <ul><li>New Digital Services </li></ul><ul><li>New Extensions </li></ul><ul><li>New Entrants </li></ul><ul><li>New Models </li></ul>
  8. 19. <ul><li>1993: National AM Radio Station </li></ul><ul><li>1995: Added London FM Licence </li></ul><ul><li>1999: Added National DAB Coverage </li></ul><ul><li>Also broadcasts online, through digital television and mobile </li></ul><ul><li>Main Service: </li></ul><ul><li>Reach: 1.6m/week </li></ul><ul><li>Hours: 14.3m/week </li></ul>
  9. 21. <ul><li>Independently Owned </li></ul><ul><li>Coverage: </li></ul><ul><ul><li>National DAB </li></ul></ul><ul><ul><li>Digital Television </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>857,000 listeners </li></ul></ul><ul><ul><li>5,800,000 hours </li></ul></ul>
  10. 22. <ul><li>Independently Owned </li></ul><ul><li>Coverage: </li></ul><ul><ul><li>London DAB </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>45,000 adults </li></ul></ul><ul><ul><li>100,000 kids </li></ul></ul>
  11. 26. radio, digital and social media what’s in it for you ? Matt Deegan Folder Media twitter: @matt web: foldermedia.co.uk web: mattdeegan.com Christian O’Connell Absolute Radio @OCRadio absoluteradio.co.uk/onair/breakfast

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