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Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
Theory of a Firm
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Theory of a Firm

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  • 1. Chapter 7 The Theory of the Firm
  • 2. Profits <ul><li>Least expensive source of money for expanding business operations </li></ul><ul><li>Most firms attempt to maximize profit </li></ul><ul><li>Ultimately must break-even – cover their costs of production </li></ul><ul><li>Profits act as an incentive and reward </li></ul><ul><li>Use to evaluate how well firm is doing by comparing profit with competitors </li></ul>
  • 3. Types of Profit <ul><li>Accounting profit – excess of revenues over costs (common idea of profit) </li></ul><ul><li>Economic profit - the difference between the revenue received from the sale of an output and the opportunity cost of the inputs used. This can be used as another name for &quot;economic value added&quot; (EVA). </li></ul><ul><li>To calculate economic profit, opportunity costs are deducted from revenues earned.  Opportunity costs are the alternative returns foregone by using the chosen inputs. </li></ul><ul><li>Can have a significant accounting profit with little to no economic profit. </li></ul>
  • 4. Costs <ul><li>Explicit Costs: Sums of money actually paid out to non-owners of a business. </li></ul><ul><ul><li>Examples include wages and payments to the suppliers of factors of production. </li></ul></ul><ul><li>Implicit Costs Opportunity costs that come about as a result of using the owner’s resources. </li></ul><ul><ul><li>Does not require an actual expenditure of cash. </li></ul></ul><ul><ul><li>Does include profit necessary to continue the business (normal profit) </li></ul></ul>
  • 5. Profits Economic (opportunity) Costs T O T A L R E V E N U E Profits to an Economist Profits to an Accountant Economic Profit Implicit costs (including a normal profit) Explicit Costs Accounting costs (explicit costs only) Accounting Profit
  • 6. Total Revenue <ul><li>Money a firm receives from its sales </li></ul><ul><li>Revenue = Price x Quantity Sold </li></ul>
  • 7. Total Costs <ul><li>Higher prices do not necessarily mean greater profit </li></ul><ul><li>Depends on the cost of production </li></ul><ul><li>Total cost of production: money firm spends to purchase the productive resources it needs to produce its good or service </li></ul><ul><li>Two basic categories: fixed and variable </li></ul>
  • 8. Fixed vs. Variable Costs <ul><li>Fixed costs remain the same at all levels of output. </li></ul><ul><ul><li>Must be paid regardless of whether or not the firm produces </li></ul></ul><ul><ul><li>E.g. rent, insurance, property taxes, interest </li></ul></ul><ul><ul><li>Difficult to adjust in the short term </li></ul></ul><ul><ul><li>Often referred to as overhead </li></ul></ul><ul><li>Variable costs change with the level of production </li></ul><ul><ul><li>As production increases more resources are necessary </li></ul></ul><ul><ul><li>Can be adjusted in the short term </li></ul></ul><ul><ul><li>E.g. raw materials, labour, fuel, power </li></ul></ul>
  • 9. Short Run vs. Long Run <ul><li>Short run: period over which the firm’s maximum capacity becomes fixed because of a shortage of one resource </li></ul><ul><li>Long run: period when all costs become variable. </li></ul><ul><ul><li>Firm is able adjust fixed costs to increase production – they become variable costs </li></ul></ul><ul><li>Not measured in fixed number of days, months, etc. as periods are different for various firms </li></ul>
  • 10. Returns to Scale <ul><li>Economies of scale: The increase in efficiency of production as the number of goods being produced increases.  </li></ul><ul><li>Diseconomies of scale: Firms see an increase in marginal cost when output is increased. </li></ul><ul><li>Constant returns to scale: The cost for successive units remains constant </li></ul>
  • 11. Returns to Scale Constant Returns To Scale Diseconomies Of Scale Economies Of Scale
  • 12. Marginal Revenue and Marginal Cost <ul><li>Marginal Revenue: additional revenue gained from selling one more unit </li></ul><ul><li>Marginal Cost: cost of producing one more unit </li></ul><ul><li>If a firm wishes to maximize profit, it should produce up to the point where there is no added benefit from producing any more. </li></ul><ul><li>Produce to the point where marginal cost equals marginal revenue </li></ul>
  • 13. Example
  • 14. Try this problem… <ul><li>Price $20 </li></ul><ul><li>Quantity Sold, 0 to 100, increase by 10 </li></ul><ul><li>Fixed Costs $540 </li></ul><ul><li>Variable Costs, see chart </li></ul><ul><li>Calculate: Revenues, Total Costs, Profit, Marginal Cost, Marginal Revenue </li></ul>1850 100 1512 90 1264 80 1064 70 870 60 725 50 580 40 450 30 315 20 175 10 0 0 VC Quantity
  • 15. Making Production Choices <ul><li>Productivity: maximizing the output from the resources used </li></ul><ul><li>Efficiency: producing at the lowest cost </li></ul><ul><ul><li>Measured in cost per unit and unit labour cost </li></ul></ul><ul><li>Firms are at a competitive disadvantage if their productivity/efficiency decreases or their competitor’s productivity/efficiency increases </li></ul>
  • 16. Labour vs. Capital Intensive Production <ul><li>Labour-intensive: industries/methods where labour, rather than machinery, dominates the production process </li></ul><ul><ul><li>Good when labour is plentiful and cheap </li></ul></ul><ul><ul><li>Low fixed costs </li></ul></ul><ul><ul><li>Variable costs adjusted to meet demand </li></ul></ul><ul><li>Capital-intensive: industries/methods where machinery, rather than labour, dominates the production process </li></ul><ul><ul><li>Good for economies of scale - larger potential for profit </li></ul></ul><ul><ul><li>High fixed costs </li></ul></ul><ul><ul><li>Difficult to increase production in short-run or decrease costs </li></ul></ul>

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