7 Steps
to
Small Business Marketing
Success
Matthew Scott, M.S.
Founder & Head Coach
The Life’s Work Group, Inc.

I am in the ______ business?
a) Marketing
b) Unemployment
c) None of the above

{ }

marketing is...

marketing is getting people with a specific
challenge to know, like, trust, and refer you.

buy
!
rep
like refer
ea
trus
know t tr y
t

Focus
1

Ideal Customer

Ideal Customer
• Start with who is not your ideal customer
• Current customers
• Startup-look at competitors
• Picture
• Verb or Adjectives

Law of Customer Attraction
< >

My ideal customer is...

2
Find & Communicate Difference

[er] Marketing

Features & Benefits

“There will always be someone who is willing
to go out of business faster than you!”

“What do you do?”

Talking Logo

The pattern for the Talking Logo is:
Step #1
Action Verb (I show, I coach, etc…)
+
Target Market (divorced mothers,
GREEN landscapers, etc…)
+
How to XXXX (solve a problem or
meet a need)

Package & Process
3

men@pause
http://www.svenskidrott.se/Downloads/8514/pics/Nike_logo.jpg

Customers Love Protocol
and...

Process

4 Marketing
Materials
That
Educate

? ?
rather...

{ Marketing Kit }

5
Lead Generation
Trio
1. Advertising
2. Referral System
3. Public Relations

6
Automate
&
Dominate

You only need a website if...

...want customers

You only need a blog if...

...want community

web presence
vs.
web site

Live by Marketing Calendar 7

How many of you in business still plan
on being in business 6-months from now?

Attention

Coach?

Step #1
www.askducttapemarketing coach.com

Step #2
www.marketingcoachseminar.com

Step #3
www.basecampcoach.com