• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
7 Steps to Solopreneur Marketing Success Presentation
 

7 Steps to Solopreneur Marketing Success Presentation

on

  • 1,416 views

 

Statistics

Views

Total Views
1,416
Views on SlideShare
1,415
Embed Views
1

Actions

Likes
1
Downloads
60
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    7 Steps to Solopreneur Marketing Success Presentation 7 Steps to Solopreneur Marketing Success Presentation Presentation Transcript

    • 7 Steps to Small Business Marketing Success Matthew Scott, M.S. Founder & Head Coach The Life’s Work Group, Inc.
    • I am in the ______ business? a) Marketing b) Unemployment c) None of the above
    • { }
    • marketing is...
    • marketing is getting people with a specific challenge to know, like, trust, and refer you.
    • buy ! rep like refer ea trus know t tr y t
    • Focus 1
    • Ideal Customer
    • Ideal Customer • Start with who is not your ideal customer • Current customers • Startup-look at competitors • Picture • Verb or Adjectives
    • Law of Customer Attraction < >
    • My ideal customer is...
    • 2 Find & Communicate Difference
    • [er] Marketing
    • Features & Benefits
    • “There will always be someone who is willing to go out of business faster than you!”
    • “What do you do?”
    • Talking Logo
    • The pattern for the Talking Logo is: Step #1 Action Verb (I show, I coach, etc…) + Target Market (divorced mothers, GREEN landscapers, etc…) + How to XXXX (solve a problem or meet a need)
    • Package & Process 3
    • men@pause http://www.svenskidrott.se/Downloads/8514/pics/Nike_logo.jpg
    • Customers Love Protocol and...
    • Process
    • 4 Marketing Materials That Educate
    • ? ? rather...
    • { Marketing Kit }
    • 5 Lead Generation Trio 1. Advertising 2. Referral System 3. Public Relations
    • 6 Automate & Dominate
    • You only need a website if...
    • ...want customers
    • You only need a blog if...
    • ...want community
    • web presence vs. web site
    • Live by Marketing Calendar 7
    • How many of you in business still plan on being in business 6-months from now?
    • Attention
    • Coach?
    • Step #1 www.askducttapemarketing coach.com
    • Step #2 www.marketingcoachseminar.com
    • Step #3 www.basecampcoach.com