7 Steps
            to
Small Business Marketing
        Success



         Matthew Scott, M.S.
       Founder & Head Coac...
I am in the ______ business?
 a) Marketing

 b) Unemployment

 c) None of the above
{   }
marketing is...
marketing is getting people with a specific
 challenge to know, like, trust, and refer you.
buy
                                                  !



                                 rep
       like               ...
Focus




        1
Ideal Customer
Ideal Customer

• Start with who is not your ideal customer
• Current customers
• Startup-look at competitors
• Picture
• ...
Law of Customer Attraction




<                   >
My ideal customer is...
2
    Find & Communicate Difference
[er] Marketing
Features & Benefits
“There will always be someone who is willing
to go out of business faster than you!”
“What do you do?”
Talking Logo
The pattern for the Talking Logo is:

Step #1

Action Verb (I show, I coach, etc…)
      +
Target Market (divorced mothers...
Package & Process
                    3
men@pause



   http://www.svenskidrott.se/Downloads/8514/pics/Nike_logo.jpg
Customers Love Protocol




                          and...
Process
4   Marketing

    Materials

      That

    Educate
?        ?
    rather...
{ Marketing Kit }
5
    Lead Generation
          Trio

    1. Advertising
    2. Referral System
    3. Public Relations
6
    Automate
       &
    Dominate
You only need a website if...
...want customers
You only need a blog if...
...want community
web presence
     vs.
  web site
Live by Marketing Calendar   7
How many of you in business still plan
on being in business 6-months from now?
Attention
Coach?
Step #1



www.askducttapemarketing coach.com
Step #2



www.marketingcoachseminar.com
Step #3



www.basecampcoach.com
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7 Steps to Solopreneur Marketing Success Presentation

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Transcript of "7 Steps to Solopreneur Marketing Success Presentation"

  1. 1. 7 Steps to Small Business Marketing Success Matthew Scott, M.S. Founder & Head Coach The Life’s Work Group, Inc.
  2. 2. I am in the ______ business? a) Marketing b) Unemployment c) None of the above
  3. 3. { }
  4. 4. marketing is...
  5. 5. marketing is getting people with a specific challenge to know, like, trust, and refer you.
  6. 6. buy ! rep like refer ea trus know t tr y t
  7. 7. Focus 1
  8. 8. Ideal Customer
  9. 9. Ideal Customer • Start with who is not your ideal customer • Current customers • Startup-look at competitors • Picture • Verb or Adjectives
  10. 10. Law of Customer Attraction < >
  11. 11. My ideal customer is...
  12. 12. 2 Find & Communicate Difference
  13. 13. [er] Marketing
  14. 14. Features & Benefits
  15. 15. “There will always be someone who is willing to go out of business faster than you!”
  16. 16. “What do you do?”
  17. 17. Talking Logo
  18. 18. The pattern for the Talking Logo is: Step #1 Action Verb (I show, I coach, etc…) + Target Market (divorced mothers, GREEN landscapers, etc…) + How to XXXX (solve a problem or meet a need)
  19. 19. Package & Process 3
  20. 20. men@pause http://www.svenskidrott.se/Downloads/8514/pics/Nike_logo.jpg
  21. 21. Customers Love Protocol and...
  22. 22. Process
  23. 23. 4 Marketing Materials That Educate
  24. 24. ? ? rather...
  25. 25. { Marketing Kit }
  26. 26. 5 Lead Generation Trio 1. Advertising 2. Referral System 3. Public Relations
  27. 27. 6 Automate & Dominate
  28. 28. You only need a website if...
  29. 29. ...want customers
  30. 30. You only need a blog if...
  31. 31. ...want community
  32. 32. web presence vs. web site
  33. 33. Live by Marketing Calendar 7
  34. 34. How many of you in business still plan on being in business 6-months from now?
  35. 35. Attention
  36. 36. Coach?
  37. 37. Step #1 www.askducttapemarketing coach.com
  38. 38. Step #2 www.marketingcoachseminar.com
  39. 39. Step #3 www.basecampcoach.com
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