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Starkville, Mississippi Community Design Charrette
 

Starkville, Mississippi Community Design Charrette

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    Starkville, Mississippi Community Design Charrette Starkville, Mississippi Community Design Charrette Presentation Transcript

    • Starkville , Mississippi ARC COMMUNITY DESIGN CHARRETTE Final Presentation
    • Market Analysis - Zip Code Survey
      • Survey Held in February/March 2011
      • 14 Participants
      • 1065 Recorded Visits
      • 80 Unique American Zip Codes
      • 13 States
    • Where are they from?
    • Percent Starkville by Business
    • Percent Mississippi State Student
    • The Trade Area Definition
    • Trade Area Demographics
      • Oktibbeha is the only growing county in the Golden Triangle.
      • In fact, Lowndes County shrunk in population more than Oktibbeha grew in population.
      • You are MUCH younger in population than surrounding areas (of course).
      • Primary trade area population 2010 is 41,092 expected growth by 2015 is .77%.
    • Trade Area Statistics
      • PTA Selected Store Sales $468.7 million
      • PTA Consumers spent $529.4 million
      • Primary Trade Area is LEAKING $60.7 million annually overall each year.
    • Regional Retail Trade
      • Starkville LEAKING $60 million
      • West Point LEAKING $57 million
      • Columbus GAINING $289 million
      • Tupelo GAINING $989 million
    • Key Retail Targets
      • Restaurants (continue to build on cluster)
      • Clothing
      • Shoes
      • Jewelry
      • Gifts
      • Toys/hobbies/games
    • Observations and Conclusions
      • This is a growing market with a stable economic base. This is exceptional for the region and the state.
      • The community is well positioned for residential and retail growth (expect this growth to be steady).
        • 50-100 residential units per year
        • 20,000 square feet of retail initially supportable with 5-10,000 square feet per year with steady growth.
    • Observations and Conclusions
      • Starkville has the opportunity to better capture regional traffic to the downtown.
      • Starkville should do a better job of connecting customers to downtown: residents, students, visitors.
      • Starkville should launch a bold and aggressive marketing strategy, claim your successes, and tell your story.
    • Five Themes for Starkville
      • Setting the Stage : Policy Strategy
      • Making Connections : Infrastructure Strategy
      • Catalysts for Investment : Civic Strategy
      • Rethinking Our Center : Investment Strategy
      • Mississippi’s College Town : Branding Strategy
    • Setting The Stage : Policy Strategy
      • Market study/opportunities
      • Land development approach
      • Historic preservation
      • Funding options and incentives
    • Policy Recommendations
      • Starkville should pursue overlay zoning in the core area to do the following:
        • Allow for more mixed use development
        • Allow for denser development
        • Allow for zero lot line and reduced parking
        • Increased flexibility will occur in exchange for higher standards of design and building quality
      • The community must continue the trend of investing in public catalyst buildings downtown.
      • Starkville should be prepared for creative financing and incentives to ensure development happens to a higher standard.
    • Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development
    • Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Negative “Commercial Strip” Image Typical “Commercial Strip”
    • Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Future “Commercial Strip” Patterns and Image? Decline of Highway 12 Corridor?
    • Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development
    • Bypass Mixed-Use Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development
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    • Design Guidelines
    • Primary Arterial Road Primary Arterial Road Bypass Mixed-Use
    • Bypass Mixed-Use Building Design and Orientation to Street Corners
    • Bypass Mixed-Use Pedestrian Places and Connections
    • Bypass Mixed-Use Sustainable Practices (Including storm water runoff practices)
    • Historic Resource Recommendations
    • Historic Resources in Starkville
    • Greensboro Street District Overstreet School District Nash Street District Potential Downtown District
    • Incentives for Historic Preservation
        • Tax Credits:
          • Federal – 20% for the substantial rehabilitation of only income producing historic properties in National Register of Historic Places historic districts.
          • State – 25% for the rehabilitation of both commercial and residential historic properties in National Register of Historic Places historic districts.
    • Other Financial Incentives
      • New Market Tax Credits (Slum and Blight areas- 37% return)
      • MDOT 82 2012 refit
      • MDOT TE grant (up to 2 million)
      • Safe Routes ($40,000)
      • Keep Mississippi Beautiful (small $2500 grants quarterly for trash cans/recycling/etc.)
      • Keep American Beautiful Seeding program (free seeds and supplies for community gardening projects)
    • Other Financial Opportunities
      • Urban Forestry (50% challenge up to $40,000 for trees, shrubs, urban forester, planting programs, etc.)
      • Development Infrastructure Grant program for roads ($150,000) primarily for industry…but could be applicable)
      • CDBG (lots of opportunities because of students- business does not HAVE to be big industry)
      • Upper Floor Housing in Downtown (State and Federal Preservation Tax Credits)
      • Local Tax Abatement (Central Business District Local Tax Abatement)
      • TIF
      • MAC Artists Grants and Minigrants (Public Art and Art Placeholding program)
    • Making Connections : Infrastructure Strategy
      • Gateways
      • Roadway Enhancements
      • Accommodating the pedestrian
      • Infrastructure (Street lighting, bike accommodations, etc.)
    • Medical District Central Business District MSU 25 82 12 389 182 Gateways
    • Medical District Central Business District MSU 25 82 12 389 182 Gateways
    • Downtown Gateways University Drive Main Jackson Fellowship Cemetery Russell
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    • Russell Highway 12
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    • Catalysts for Investments : Civic Strategy
      • City Hall
      • Police Station
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    • Proposed Police Facility Proposed Renovation and Expansion of City Hall Lafayette
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    • Rethinking Our Center : Investment Strategy
      • Extending Downtown
      • Cotton District
      • Russell Boulevard
    • Districts Medical District Central Business District MSU University Drive Main Jackson Fellowship Cemetery Russell
    • Districts Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell
    • Districts – Expanded Downtown Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Fellowship Cemetery Russell
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    • Public Art Opportunities Currently Planned Other Potential
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    • Parking Opportunities Regions Bank – 58/Floor Additional Community Market Site – 100 Additional Courthouse Site – 70 Additional Potential Deck Jefferson Street Deck– 130/Floor Additional
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    • Main Street
    • Main Street
    • Main Street
    • Main Street
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    • Cotton District Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Cotton District Fellowship Cemetery Russell
    • Cotton District / MSU Catalyst
    • Russell Boulevard Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell
    • Cotton Mills Catalyst
    • Highway 12 University Mill MSU Cotton District Fellowship Cemetery
    • Highway 12 University Mill MSU
    • Russell Highway 12 University MSU
    • Cotton District Fellowship Cemetery Spring
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    • Mississippi’s College Town: Branding Strategy
      • City Identity
      • Downtown Identity
      • Creating a New Tradition
      • Marketing Collateral
    • We Are Starkville, Mississippi…
      • We are a college town. We are home to a dynamic institution of higher learning where young people from across Mississippi, across our nation, and all over the world come to explore and learn. We are a place where fans return to cheer for the Bulldogs. We are a welcoming and nurturing place for our students and our friends who journey here each year.
    • We Are Starkville, Mississippi…
      • We are a progressive town. We look to the future with plans to grow our industry and enhance the place we call home. We are a place where independent businesses thrive, a place that encourages art and recreation, and a place that sees the changes ahead filled with optimism and opportunity.
    • We Are Starkville, Mississippi…
      • We are a Mississippi town. We cherish our families, and our friends, and our faith. We appreciate the little things in life like having a great meal, saying hi to neighbors on the sidewalk, or pitching in to lend a helping hand. We recognize the richness of our past and the uniqueness of our place.
      • We are STARKVILLE…
      • Mississippi’s College Town .
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    • Next Steps
      • Implementation Strategy Workshop
      • Follow-Up Collateral
      • On-going Main Street Support
    • Thank you for your time and interest!