Starkville , Mississippi ARC COMMUNITY DESIGN CHARRETTE Final Presentation
Market Analysis - Zip Code Survey <ul><li>Survey Held in February/March 2011 </li></ul><ul><li>14 Participants </li></ul><...
Where are they from?
Percent Starkville by Business
Percent Mississippi State Student
The Trade Area Definition
Trade Area Demographics <ul><li>Oktibbeha is the only growing county in the Golden Triangle.  </li></ul><ul><li>In fact, L...
Trade Area Statistics <ul><li>PTA Selected Store Sales $468.7 million </li></ul><ul><li>PTA Consumers spent $529.4 million...
Regional Retail Trade <ul><li>Starkville LEAKING $60 million </li></ul><ul><li>West Point LEAKING $57 million </li></ul><u...
Key Retail Targets <ul><li>Restaurants (continue to build on cluster) </li></ul><ul><li>Clothing  </li></ul><ul><li>Shoes ...
Observations and Conclusions <ul><li>This is a growing market with a stable economic base.  This is  exceptional  for the ...
Observations and Conclusions <ul><li>Starkville has the opportunity to better capture regional traffic to the downtown.  <...
Five Themes for Starkville <ul><li>Setting the Stage :  Policy Strategy </li></ul><ul><li>Making Connections :  Infrastruc...
Setting The Stage :  Policy Strategy <ul><li>Market study/opportunities </li></ul><ul><li>Land development approach </li><...
Policy Recommendations <ul><li>Starkville should pursue overlay zoning in the core area to do the following: </li></ul><ul...
Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development
Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Negative “Commercial Strip” Imag...
Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Future  “Commercial Strip”  Patt...
Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future ...
Bypass Mixed-Use Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specif...
 
 
Design Guidelines
Primary Arterial Road Primary Arterial Road Bypass Mixed-Use
Bypass Mixed-Use  Building Design and Orientation to Street Corners
Bypass Mixed-Use  Pedestrian Places and Connections
Bypass Mixed-Use Sustainable Practices (Including storm water runoff practices)
Historic Resource Recommendations
Historic Resources in Starkville
Greensboro Street District Overstreet School District Nash Street District Potential Downtown District
Incentives for  Historic Preservation <ul><ul><li>Tax Credits: </li></ul></ul><ul><ul><ul><li>Federal – 20% for the substa...
Other Financial Incentives <ul><li>New Market Tax Credits (Slum and Blight areas- 37% return) </li></ul><ul><li>MDOT 82 20...
Other Financial Opportunities <ul><li>Urban Forestry (50% challenge up to $40,000 for trees, shrubs, urban forester, plant...
Making Connections :  Infrastructure Strategy <ul><li>Gateways </li></ul><ul><li>Roadway Enhancements </li></ul><ul><li>Ac...
Medical District Central Business District MSU 25 82 12 389 182 Gateways
Medical District Central Business District MSU 25 82 12 389 182 Gateways
Downtown Gateways University Drive Main  Jackson Fellowship Cemetery Russell
 
 
 
 
 
Russell Highway 12
 
 
 
 
 
 
Catalysts for Investments :  Civic Strategy <ul><li>City Hall </li></ul><ul><li>Police Station </li></ul>
 
Proposed Police Facility Proposed Renovation and Expansion of City Hall Lafayette
 
 
 
Rethinking Our Center :  Investment Strategy <ul><li>Extending Downtown </li></ul><ul><li>Cotton District </li></ul><ul><l...
Districts Medical District Central Business District MSU University Drive Main  Jackson Fellowship Cemetery Russell
Districts Medical District MSU Central Business District University Drive Main  Jackson Expanded Downtown  Russell Bouleva...
Districts – Expanded Downtown Medical District MSU Central Business District University Drive Main  Jackson Expanded Downt...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Public Art Opportunities Currently Planned Other Potential
 
 
 
 
 
 
 
Parking Opportunities Regions Bank – 58/Floor Additional Community Market Site – 100 Additional Courthouse Site – 70 Addit...
 
 
 
 
Main Street
Main Street
Main Street
Main Street
 
Cotton District Medical District MSU Central Business District University Drive Main  Jackson Expanded Downtown  Cotton Di...
Cotton District / MSU Catalyst
Russell Boulevard Medical District MSU Central Business District University Drive Main  Jackson Expanded Downtown  Russell...
Cotton Mills Catalyst
Highway 12 University Mill MSU Cotton District Fellowship Cemetery
Highway 12 University Mill MSU
Russell Highway 12 University MSU
Cotton District Fellowship Cemetery Spring
 
 
 
Mississippi’s College Town:  Branding Strategy <ul><li>City Identity </li></ul><ul><li>Downtown Identity </li></ul><ul><li...
We Are Starkville, Mississippi… <ul><li>We are a college town.  We are home to a dynamic institution of higher learning wh...
We Are Starkville, Mississippi… <ul><li>We are a progressive town.  We look to the future with plans to grow our industry ...
We Are Starkville, Mississippi… <ul><li>We are a Mississippi town.  We cherish our families, and our friends, and our fait...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Next Steps <ul><li>Implementation Strategy Workshop </li></ul><ul><li>Follow-Up Collateral </li></ul><ul><li>On-going Main...
Thank you for your time and interest!
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Starkville, Mississippi Community Design Charrette

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Starkville, Mississippi Community Design Charrette

  1. 1. Starkville , Mississippi ARC COMMUNITY DESIGN CHARRETTE Final Presentation
  2. 2. Market Analysis - Zip Code Survey <ul><li>Survey Held in February/March 2011 </li></ul><ul><li>14 Participants </li></ul><ul><li>1065 Recorded Visits </li></ul><ul><li>80 Unique American Zip Codes </li></ul><ul><li>13 States </li></ul>
  3. 3. Where are they from?
  4. 4. Percent Starkville by Business
  5. 5. Percent Mississippi State Student
  6. 6. The Trade Area Definition
  7. 7. Trade Area Demographics <ul><li>Oktibbeha is the only growing county in the Golden Triangle. </li></ul><ul><li>In fact, Lowndes County shrunk in population more than Oktibbeha grew in population. </li></ul><ul><li>You are MUCH younger in population than surrounding areas (of course). </li></ul><ul><li>Primary trade area population 2010 is 41,092 expected growth by 2015 is .77%. </li></ul>
  8. 8. Trade Area Statistics <ul><li>PTA Selected Store Sales $468.7 million </li></ul><ul><li>PTA Consumers spent $529.4 million </li></ul><ul><li>Primary Trade Area is LEAKING $60.7 million annually overall each year. </li></ul>
  9. 9. Regional Retail Trade <ul><li>Starkville LEAKING $60 million </li></ul><ul><li>West Point LEAKING $57 million </li></ul><ul><li>Columbus GAINING $289 million </li></ul><ul><li>Tupelo GAINING $989 million </li></ul>
  10. 10. Key Retail Targets <ul><li>Restaurants (continue to build on cluster) </li></ul><ul><li>Clothing </li></ul><ul><li>Shoes </li></ul><ul><li>Jewelry </li></ul><ul><li>Gifts </li></ul><ul><li>Toys/hobbies/games </li></ul>
  11. 11. Observations and Conclusions <ul><li>This is a growing market with a stable economic base. This is exceptional for the region and the state. </li></ul><ul><li>The community is well positioned for residential and retail growth (expect this growth to be steady). </li></ul><ul><ul><li>50-100 residential units per year </li></ul></ul><ul><ul><li>20,000 square feet of retail initially supportable with 5-10,000 square feet per year with steady growth. </li></ul></ul>
  12. 12. Observations and Conclusions <ul><li>Starkville has the opportunity to better capture regional traffic to the downtown. </li></ul><ul><li>Starkville should do a better job of connecting customers to downtown: residents, students, visitors. </li></ul><ul><li>Starkville should launch a bold and aggressive marketing strategy, claim your successes, and tell your story. </li></ul>
  13. 13. Five Themes for Starkville <ul><li>Setting the Stage : Policy Strategy </li></ul><ul><li>Making Connections : Infrastructure Strategy </li></ul><ul><li>Catalysts for Investment : Civic Strategy </li></ul><ul><li>Rethinking Our Center : Investment Strategy </li></ul><ul><li>Mississippi’s College Town : Branding Strategy </li></ul>
  14. 14. Setting The Stage : Policy Strategy <ul><li>Market study/opportunities </li></ul><ul><li>Land development approach </li></ul><ul><li>Historic preservation </li></ul><ul><li>Funding options and incentives </li></ul>
  15. 15. Policy Recommendations <ul><li>Starkville should pursue overlay zoning in the core area to do the following: </li></ul><ul><ul><li>Allow for more mixed use development </li></ul></ul><ul><ul><li>Allow for denser development </li></ul></ul><ul><ul><li>Allow for zero lot line and reduced parking </li></ul></ul><ul><ul><li>Increased flexibility will occur in exchange for higher standards of design and building quality </li></ul></ul><ul><li>The community must continue the trend of investing in public catalyst buildings downtown. </li></ul><ul><li>Starkville should be prepared for creative financing and incentives to ensure development happens to a higher standard. </li></ul>
  16. 16. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development
  17. 17. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Negative “Commercial Strip” Image Typical “Commercial Strip”
  18. 18. Medical District Central Business District MSU 25 82 12 389 182 Future Bypass Development Future “Commercial Strip” Patterns and Image? Decline of Highway 12 Corridor?
  19. 19. Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development
  20. 20. Bypass Mixed-Use Medical District Central Business District MSU 25 82 12 389 182 Or Mixed-Use Development Guided to Specific Areas? Future Bypass Development
  21. 23. Design Guidelines
  22. 24. Primary Arterial Road Primary Arterial Road Bypass Mixed-Use
  23. 25. Bypass Mixed-Use Building Design and Orientation to Street Corners
  24. 26. Bypass Mixed-Use Pedestrian Places and Connections
  25. 27. Bypass Mixed-Use Sustainable Practices (Including storm water runoff practices)
  26. 28. Historic Resource Recommendations
  27. 29. Historic Resources in Starkville
  28. 30. Greensboro Street District Overstreet School District Nash Street District Potential Downtown District
  29. 31. Incentives for Historic Preservation <ul><ul><li>Tax Credits: </li></ul></ul><ul><ul><ul><li>Federal – 20% for the substantial rehabilitation of only income producing historic properties in National Register of Historic Places historic districts. </li></ul></ul></ul><ul><ul><ul><li>State – 25% for the rehabilitation of both commercial and residential historic properties in National Register of Historic Places historic districts. </li></ul></ul></ul>
  30. 32. Other Financial Incentives <ul><li>New Market Tax Credits (Slum and Blight areas- 37% return) </li></ul><ul><li>MDOT 82 2012 refit </li></ul><ul><li>MDOT TE grant (up to 2 million) </li></ul><ul><li>Safe Routes ($40,000) </li></ul><ul><li>Keep Mississippi Beautiful (small $2500 grants quarterly for trash cans/recycling/etc.) </li></ul><ul><li>Keep American Beautiful Seeding program (free seeds and supplies for community gardening projects) </li></ul>
  31. 33. Other Financial Opportunities <ul><li>Urban Forestry (50% challenge up to $40,000 for trees, shrubs, urban forester, planting programs, etc.) </li></ul><ul><li>Development Infrastructure Grant program for roads ($150,000) primarily for industry…but could be applicable) </li></ul><ul><li>CDBG (lots of opportunities because of students- business does not HAVE to be big industry) </li></ul><ul><li>Upper Floor Housing in Downtown (State and Federal Preservation Tax Credits) </li></ul><ul><li>Local Tax Abatement (Central Business District Local Tax Abatement) </li></ul><ul><li>TIF </li></ul><ul><li>MAC Artists Grants and Minigrants (Public Art and Art Placeholding program) </li></ul>
  32. 34. Making Connections : Infrastructure Strategy <ul><li>Gateways </li></ul><ul><li>Roadway Enhancements </li></ul><ul><li>Accommodating the pedestrian </li></ul><ul><li>Infrastructure (Street lighting, bike accommodations, etc.) </li></ul>
  33. 35. Medical District Central Business District MSU 25 82 12 389 182 Gateways
  34. 36. Medical District Central Business District MSU 25 82 12 389 182 Gateways
  35. 37. Downtown Gateways University Drive Main Jackson Fellowship Cemetery Russell
  36. 43. Russell Highway 12
  37. 50. Catalysts for Investments : Civic Strategy <ul><li>City Hall </li></ul><ul><li>Police Station </li></ul>
  38. 52. Proposed Police Facility Proposed Renovation and Expansion of City Hall Lafayette
  39. 56. Rethinking Our Center : Investment Strategy <ul><li>Extending Downtown </li></ul><ul><li>Cotton District </li></ul><ul><li>Russell Boulevard </li></ul>
  40. 57. Districts Medical District Central Business District MSU University Drive Main Jackson Fellowship Cemetery Russell
  41. 58. Districts Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell
  42. 59. Districts – Expanded Downtown Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Fellowship Cemetery Russell
  43. 75. Public Art Opportunities Currently Planned Other Potential
  44. 83. Parking Opportunities Regions Bank – 58/Floor Additional Community Market Site – 100 Additional Courthouse Site – 70 Additional Potential Deck Jefferson Street Deck– 130/Floor Additional
  45. 88. Main Street
  46. 89. Main Street
  47. 90. Main Street
  48. 91. Main Street
  49. 93. Cotton District Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Cotton District Fellowship Cemetery Russell
  50. 94. Cotton District / MSU Catalyst
  51. 95. Russell Boulevard Medical District MSU Central Business District University Drive Main Jackson Expanded Downtown Russell Boulevard Cotton District Fellowship Cemetery Russell
  52. 96. Cotton Mills Catalyst
  53. 97. Highway 12 University Mill MSU Cotton District Fellowship Cemetery
  54. 98. Highway 12 University Mill MSU
  55. 99. Russell Highway 12 University MSU
  56. 100. Cotton District Fellowship Cemetery Spring
  57. 104. Mississippi’s College Town: Branding Strategy <ul><li>City Identity </li></ul><ul><li>Downtown Identity </li></ul><ul><li>Creating a New Tradition </li></ul><ul><li>Marketing Collateral </li></ul>
  58. 105. We Are Starkville, Mississippi… <ul><li>We are a college town. We are home to a dynamic institution of higher learning where young people from across Mississippi, across our nation, and all over the world come to explore and learn. We are a place where fans return to cheer for the Bulldogs. We are a welcoming and nurturing place for our students and our friends who journey here each year. </li></ul>
  59. 106. We Are Starkville, Mississippi… <ul><li>We are a progressive town. We look to the future with plans to grow our industry and enhance the place we call home. We are a place where independent businesses thrive, a place that encourages art and recreation, and a place that sees the changes ahead filled with optimism and opportunity. </li></ul>
  60. 107. We Are Starkville, Mississippi… <ul><li>We are a Mississippi town. We cherish our families, and our friends, and our faith. We appreciate the little things in life like having a great meal, saying hi to neighbors on the sidewalk, or pitching in to lend a helping hand. We recognize the richness of our past and the uniqueness of our place. </li></ul><ul><li>We are STARKVILLE… </li></ul><ul><li>Mississippi’s College Town . </li></ul>
  61. 151. Next Steps <ul><li>Implementation Strategy Workshop </li></ul><ul><li>Follow-Up Collateral </li></ul><ul><li>On-going Main Street Support </li></ul>
  62. 152. Thank you for your time and interest!

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