Tips to Make Your Word of Mouth Marketing Campaign ROCK
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Tips to Make Your Word of Mouth Marketing Campaign ROCK

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9 Ways to Ensure the Success of Your Word of Mouth Marketing Campaign

9 Ways to Ensure the Success of Your Word of Mouth Marketing Campaign

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Tips to Make Your Word of Mouth Marketing Campaign ROCK Tips to Make Your Word of Mouth Marketing Campaign ROCK Presentation Transcript

  • Tips to make your Word of MouthMarketing Campaign ROCK -Dr. Mike Schoultz
  • Marketing is too important to be left to the marketing department - David Packard
  • Do You Know Your Customers ?
  • ProspectsCustomersAdvocatesFormer Customers
  • Customer Insights“The most important concept that a market-focused organization pursues is that of end result benefit. “ - Lanning/Phillips
  • “ Conversations among themembers of your marketplacehappen whether you like it or not. Good marketing encourages the rightsort of conversations” - Seth Godin
  • So what are the9 ways to make your word ofmouth marketing campaign ROCK ?
  • Tip 1Focus on customer needs end state
  • Tip 2Make the message clean and simple
  • Tip 3Use comparisons
  • Tip 4Be different … avoidnormalcy at all costs
  • Tip 5 Its ok to becontroversial !
  • Tip 6Paint the picture of your value
  • Tip 7Pictures / visuals are much better than words
  • Tip 8Create conversation through the “buzz”
  • Tip 9 Clearly link the messages to yourbrand … build on the brand
  • “ You just can’t say it. You have toget people to say it to each other” - James Farley, CMO Ford
  • FINAL THOUGHTS
  • Remember these message tips• Start with “your”customer end state needs• Paint mental picture of value• Keep message simple / visual• Be unique• Create the “buzz”
  • Marketing Is A Team Sport
  • About Dr. SchoultzDr. Schoultz has thirty five years of businessdevelopment, marketing, technology, andbusiness operations experience.He served as President of DistributionTechnologies, a company he helped to foundand grow to a 700 M + / year market leader.Dr. Schoultz Ph. D. is from the University ofVirginia.
  • Thank You ! • mschoultz@yahoo.com • Twitter: mikeschoultz • Blog: digitalspark.Tumblr.com
  • Coming Soon !Digital Spark Marketing Consulting, LLC