Tips to Make Your Word of Mouth Marketing Campaign ROCK

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9 Ways to Ensure the Success of Your Word of Mouth Marketing Campaign

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Tips to Make Your Word of Mouth Marketing Campaign ROCK

  1. 1. Tips to make your Word of MouthMarketing Campaign ROCK -Dr. Mike Schoultz
  2. 2. Marketing is too important to be left to the marketing department - David Packard
  3. 3. Do You Know Your Customers ?
  4. 4. ProspectsCustomersAdvocatesFormer Customers
  5. 5. Customer Insights“The most important concept that a market-focused organization pursues is that of end result benefit. “ - Lanning/Phillips
  6. 6. “ Conversations among themembers of your marketplacehappen whether you like it or not. Good marketing encourages the rightsort of conversations” - Seth Godin
  7. 7. So what are the9 ways to make your word ofmouth marketing campaign ROCK ?
  8. 8. Tip 1Focus on customer needs end state
  9. 9. Tip 2Make the message clean and simple
  10. 10. Tip 3Use comparisons
  11. 11. Tip 4Be different … avoidnormalcy at all costs
  12. 12. Tip 5 Its ok to becontroversial !
  13. 13. Tip 6Paint the picture of your value
  14. 14. Tip 7Pictures / visuals are much better than words
  15. 15. Tip 8Create conversation through the “buzz”
  16. 16. Tip 9 Clearly link the messages to yourbrand … build on the brand
  17. 17. “ You just can’t say it. You have toget people to say it to each other” - James Farley, CMO Ford
  18. 18. FINAL THOUGHTS
  19. 19. Remember these message tips• Start with “your”customer end state needs• Paint mental picture of value• Keep message simple / visual• Be unique• Create the “buzz”
  20. 20. Marketing Is A Team Sport
  21. 21. About Dr. SchoultzDr. Schoultz has thirty five years of businessdevelopment, marketing, technology, andbusiness operations experience.He served as President of DistributionTechnologies, a company he helped to foundand grow to a 700 M + / year market leader.Dr. Schoultz Ph. D. is from the University ofVirginia.
  22. 22. Thank You ! • mschoultz@yahoo.com • Twitter: mikeschoultz • Blog: digitalspark.Tumblr.com
  23. 23. Coming Soon !Digital Spark Marketing Consulting, LLC

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