Looking to FindValue for Your Value   Propositions?  Consider these  areas that can make a difference                     ...
How do you                          make a                       difference to                      someone who           ...
How Customers Perceive Value   Experiences they receive        Price they pay      In comparison to    competing alternati...
VP’s are based on             insights that you             gain about your             customers,             competition...
Consider TheseSources of Customer Value for Your VP       Digital Spark Marketing
Value in Customer  Collaboration     Digital Spark Marketing
Value in Customer Service         Digital Spark Marketing
Value in Guarantee … No    Questions Asked        Digital Spark Marketing
Value in Piece of Mind       Digital Spark Marketing
Value in Market Trust       Digital Spark Marketing
Value in New Ways of Doing          Digital Spark Marketing
Value in Being the Very Best in         What You Do            Digital Spark Marketing
Value in CustomerCommunications Experience                        Employ Twitter to                         instantly conn...
Value in Having and Sharing    the Best Expertise                         Many successes =                          many r...
FINAL THOUGHTS     Digital Spark Marketing
“The most important concept    that a market-focusedorganization pursues is that of      end result benefit.”             ...
Thank You !•   www.digitalsparkmarketing.com•   Mike@digitalsparkmarketing.com•   Digitalspark.tumblr.com•   Twitter: @mik...
Digital Spark Marketing
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Looking to Find Value for Your Value Proposition ?

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Looking to Find Value for Your Value Proposition?
Consider these areas that can make a difference

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Looking to Find Value for Your Value Proposition ?

  1. 1. Looking to FindValue for Your Value Propositions? Consider these areas that can make a difference Digital Spark Marketing
  2. 2. How do you make a difference to someone who has infinite choice?Digital Spark Marketing
  3. 3. How Customers Perceive Value Experiences they receive Price they pay In comparison to competing alternatives Digital Spark Marketing
  4. 4. VP’s are based on insights that you gain about your customers, competition, and your changing market conditionsDigital Spark Marketing
  5. 5. Consider TheseSources of Customer Value for Your VP Digital Spark Marketing
  6. 6. Value in Customer Collaboration Digital Spark Marketing
  7. 7. Value in Customer Service Digital Spark Marketing
  8. 8. Value in Guarantee … No Questions Asked Digital Spark Marketing
  9. 9. Value in Piece of Mind Digital Spark Marketing
  10. 10. Value in Market Trust Digital Spark Marketing
  11. 11. Value in New Ways of Doing Digital Spark Marketing
  12. 12. Value in Being the Very Best in What You Do Digital Spark Marketing
  13. 13. Value in CustomerCommunications Experience Employ Twitter to instantly connect users with in- house technical experts Digital Spark Marketing
  14. 14. Value in Having and Sharing the Best Expertise Many successes = many referrals Quality, innovations, patents, awards Domain expertise built trust Digital Spark Marketing
  15. 15. FINAL THOUGHTS Digital Spark Marketing
  16. 16. “The most important concept that a market-focusedorganization pursues is that of end result benefit.” - Lanning/Phillips Digital Spark Marketing
  17. 17. Thank You !• www.digitalsparkmarketing.com• Mike@digitalsparkmarketing.com• Digitalspark.tumblr.com• Twitter: @mikeschoultz Digital Spark Marketing
  18. 18. Digital Spark Marketing
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