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Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
Has the internet changed advertising
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Has the internet changed advertising

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Using the principles of advertising to answer the question as to whether the internet has changed advertising.

Using the principles of advertising to answer the question as to whether the internet has changed advertising.

Published in: Business, News & Politics
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Transcript

  • 1. Has the Internet ChangedAdvertising? Digital Spark Marketing
  • 2. “ advertising is the fee for being unremarkable” - Robert Stephens Digital Spark Marketing
  • 3. Digital Spark Marketing
  • 4. 9 Principles of Advertisement Success Digital Spark Marketing
  • 5. Grab and hold the viewers attention … make the ad interesting Digital Spark Marketing
  • 6. Stop interrupting what people areinterested in, and be what people are interested in. Digital Spark Marketing
  • 7. People don’t read ads. They read what interests them, and sometimes that happens to be an ad.Digital Spark Marketing
  • 8. Define a value proposition (VP)distinctive from your competition Digital Spark Marketing
  • 9. Does the VP givecustomer reason tobuy product, service ? Digital Spark Marketing
  • 10. Digital Spark Marketing
  • 11. Create a clear,simple message that the reader quickly understands Digital Spark Marketing
  • 12. Pictures / visualsmuch better than words ! Digital Spark Marketing
  • 13. Image Counts Digital Spark Marketing
  • 14. Digital Spark Marketing
  • 15. “ YOU JUST CAN’T SAY IT. YOUHAVE TO GET PEOPLE TO SAY IT TO EACH OTHER” - James Farley, CMO ford Digital Spark Marketing
  • 16. Be sure your message isrelevant to your target customer set Digital Spark Marketing
  • 17. One message does not fit all Digital Spark Marketing
  • 18. It no longer makes economicsense to send an advertising message to the many inhopes of persuading the few. Digital Spark Marketing
  • 19. Define yourpositioning … yourframe of reference Digital Spark Marketing
  • 20. Digital Spark Marketing
  • 21. Clearly link theadvertisement to your brand Digital Spark Marketing
  • 22. Does it clearlyillustrate what brand it represents? Will customers remember? Digital Spark Marketing
  • 23. Digital Spark Marketing
  • 24. Amplification - doesaudience respond in the manner you desire? Digital Spark Marketing
  • 25. Digital Spark Marketing
  • 26. Does theadvertisement buildon the current value of the brand? Digital Spark Marketing
  • 27. Digital Spark Marketing
  • 28. Is the advertisement a component of anintegrated marketing campaign? Digital Spark Marketing
  • 29. Digital Spark Marketing
  • 30. Conclusion toquestion … has the internet changed advertising? Digital Spark Marketing
  • 31. No … sameprinciples still applied in basicallysame fashion Digital Spark Marketing
  • 32. FINALTHOUGHTS Digital Spark Marketing
  • 33. Information is cheap.Attention is expensive. Time is priceless. Digital Spark Marketing
  • 34. It’s not what advertising does with the consumer.It’s what the consumer does with advertising. Digital Spark Marketing
  • 35. Thank You !• www.digitalsparkmarketing.com• Mike@digitalsparkmarketing.com• Digitalspark.tumblr.com• Twitter: @mikeschoultz Digital Spark Marketing
  • 36. Digital Spark Marketing

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