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Creative market branding
 

Creative market branding

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8 Things You Should Know about Creative Market Branding. 9 Killer Examples

8 Things You Should Know about Creative Market Branding. 9 Killer Examples

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    Creative market branding Creative market branding Presentation Transcript

    • 8 ThingsYou Need to Know AboutCreative Market Branding9 Killer Examples
    • Everyone has a brand …the question is how goodis the brand?
    • How to be heard in aworld too busy to listenand with too much tohear?
    • “ Making promises andkeeping them is a greatway to build a brand”- Seth Godin
    • Influence …the ability to inspiredesirable and measurableaction and outcomes
    • Brand InfluenceBrandsdeliveremotionalconnection toproducts andservices
    • Most purchasedecisions haveimportant emotionalcomponents
    • The Value of the BrandThe Moment ofTruthYour brand communicates everytime it touches a customerAs a marketer you need tomanage this communicationThis makes you responsible foreach“Moment of Truth”
    • Your Brand RepresentsA collection of your customersperceptions of:How they see youHow they feel about youWhat they say about you
    • A Customer’s ExperienceEnhances the Brand
    • So how do you goabout creating,strengthening orrebuilding yourmarket brand?
    • Some KillerExamples
    • Brand By DifferentiationHigh touch serviceLow end pricingFree Direct TV / XMSatellite RadioQuality snacks
    • Brand By CommunicationBrand communicateswith words … andemotionsNamePersonalityStoryPromisesPositioning statement
    • Brand By SolvingCustomer Problems
    • Brand By Delivering Happiness"Feelings have acritical role in theway customersare influenced.”- David Freemantle, author
    • Brand By Giving Back“There is a spiritualaspect to our lives -when we give wereceive - when abusiness doessomething good forsomebody, thatsomebody feels goodabout them!”- Ben Cohen , Ben & Jerrys
    • Brand By Building TrustLeap aheadTrust mark,customer faith
    • Stores have emergedas major customerattractions byoffering to test onesskills and try outproductsBrand By Customer Immersion
    • Starbuckslaunched itsHear Musicmedia barsBrand By Customer Experience
    • Whole FoodsHelp customers visualizethe full experienceTake grocery shoppingto an interactive andcollaborative new levelBrand By Product Presentation
    • Markets and customersare constantlychanging … mustmanage change inbrand to adapt tochanges in marketplace
    • FINALTHOUGHTS
    • The Four Most ImportantContributors to a SuccessfulBrand• Intense customer focus• Reputation for excellence• Compelling value proposition• Quality customer experience
    • What business are you in?What does your businessstand for?
    • Thank You
    • About Dr. SchoultzMike Schoultz has thirty five years of businessdevelopment, technology, business operations, andmarketing experience.He served as VP / President of Distribution Technologies, acompany he helped to found and grow to a 700 M + / yearmarket leader.Dr. Schoultz Ph. D. is from the University of Virginia.Digital Spark Marketing, LLC
    • Contacts:• Mike@digitalsparkmarketing.com• www.digitalsparkmarketing.com• Twitter: @mikeschoultz• LinkedIn: Mike Schoultz• Google+: Digital Spark Marketing