Breakthrough Thinking on Creativity and Innovation
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Breakthrough Thinking on Creativity and Innovation



Thoughts and tips on creativity and innovation

Thoughts and tips on creativity and innovation



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Breakthrough Thinking on Creativity and Innovation Breakthrough Thinking on Creativity and Innovation Presentation Transcript

  • Tips on Breakthrough Thinking
  • Creativity can be taught,nurtured and enhanced
  • “Creativity is the power to connect the seemingly unconnected” -William Plomer
  • Matthew May’s Books
  • ShibumiElegant simplicityBeautiful imperfectionEffortless effectiveness
  • Shibumi’s 7 Habits of the Highly Creative
  • Emphasizing the disciplines Koko of restraint,(Austerity) exclusion, and omission
  • Refrain fromadding what is NOT absolutely necessary inthe first place
  • “Innovation is not about saying yes to everything.It’s about saying NO to all but the most crucial features.” - Steve Jobs
  • • You are donor unless you opt out• 4X participation over US
  • • No physical branches• Most highly recommended bank in UK
  • Beauty and utility needKanso not be(simplicity) overstated
  • Eliminate what doesn’t matter to make more room for what does
  • Simplicity …The achievement of maximum effect with minimum means -Dr. Koichi Kawana
  • Apple iPad• Hide complexity from user• User interface … pick it up and use it
  • “ I wouldn’t give a fig for simplicity on this side ofcomplexity, but I would give my life for simplicity on other side of complexity” - Oliver Wendell Holmes, Jr
  • “Perfection is achieved NOT when there isnothing left to add, but when there is nothing left to take away” - Antoine de Saint Exupery
  • Balance between being of nature Shizen(naturalness) yet distinct from it
  • Before taking action, look for naturally occurring patterns and rhythms, and construct yourideas to fit them
  • • The busier a street, the safer it becomes• Mixed use means must slow down, use intelligence
  • “Creativityis justconnectingthings” - Steve Jobs
  • Power ofsuggestionexalted as authentic creation
  • Leave something to theimagination by limiting information
  • • Limiting information seduces viewer• Tantalizing suggestion over exactitude
  • • Demonstrated once in Janurary 2007• No more information until it went on sale in June 2007
  • Incomplete renderings … …goal is tocreate viewercollaboration
  • Appreciate thebeauty of natural imperfection… Leave the dooropen for others to co-create with you
  • Seek a philosophyand a process that fosters personal collaboration between Your team ClientsAnd their customers
  • • Target Gen Y customers• Toyota dropped hundreds of standard options allowing customers to maximize customization
  • In active calmand tranquility one finds essence of creative energy
  • Learn to quiet your mind; designate atime and place for creative solitude
  • • Study of Buddhist meditation• Abnormally high gamma brainwaves (which proceed aha! moments)
  • “Stand still when the hippos charge” -Boyd Matson
  • Doing something isn’talways better than doing nothing
  • Transcending the ordinary and conventional
  • Re-energize your creativity by taking regular ‘timeouts’ every 90 minutes
  • • Tony Schwartz use of ‘pulse’ method in his writing• First book took 12 months, 10 hours day• Second book, using 3 90 minute segments per day, took less than 6 months
  • “Best new year’sresolution? A stop doing list” -Jim Collins
  • • Ingenuity in craft• Pursuit of perfection• Rhythm of fit
  • • Companies don’t innovate, people do• Simple question … is there a better way?• No challenge, no creativity• Whatever your work, make it your art
  • • Ingenuity is starting point, perfection the vector• Focus on chasing, not achieving perfection• No best, only better• Discipline of big leap through small steps
  • • System thinking … understand context, cause and effect• Find and fit rhythm of change happening around us, in larger context
  • Final thoughts
  • Practice and nurture your creative skill strengths
  • About Dr. SchoultzDr. Schoultz has thirty five years of business development,marketing, technology, and business operationsexperience.He served as VP / President of Distribution Technologies, acompany he helped to found and grow to a 700 M + / yearmarket leader.Dr. Schoultz Ph. D. is from the University of Virginia.
  • Thank You !••• Twitter: mikeschoultz