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The Design Process(2)
The Design Process(2)
The Design Process(2)
The Design Process(2)
The Design Process(2)
The Design Process(2)
The Design Process(2)
The Design Process(2)
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The Design Process(2)

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  • Transcript

    • 1. Topic 1 The Design Process
    • 2. Incremental Design <ul><li>The Incremental Design flow is a methodology for processing designs in a hierarchical way that reuses results for unchanging portions of a design </li></ul><ul><li>The Benefits are: </li></ul><ul><ul><li>Time efficient </li></ul></ul><ul><ul><li>Cost efficient </li></ul></ul><ul><ul><li>Preserves design performance </li></ul></ul>
    • 3. Radical Design <ul><li>We may define design driven innovation as an innovation where novelty of message and design language is significant and prevalent compared to novelty of functionality and technology. </li></ul><ul><li>Successful Italian manufacturers in design-intensive industries have demonstrated unique capabilities to master design driven innovation. </li></ul><ul><li>In particular, their innovation strategy is punctuated by endeavors to take the lead of competition through breakthrough changes of product meanings, what we call radical design driven innovations </li></ul>
    • 4. Divergent Thinking <ul><li>conceptual </li></ul><ul><li>problem focused - what is the problem? </li></ul><ul><li>generates alternatives </li></ul><ul><li>favors openendedness </li></ul><ul><li>used at the ideas generating phase and during development </li></ul>
    • 5. Convergent Thinking <ul><li>Convergent thinking is analytical and solution focused, e.g. used at the research stage and during evaluation </li></ul><ul><li>analytical </li></ul><ul><li>solution focused - how can the problem be solved? </li></ul><ul><li>evaluates alternatives </li></ul><ul><li>favors closure </li></ul><ul><li>use at research stage and during evaluation </li></ul>
    • 6. Better by Design – Shopping Trolley <ul><li>While you watch the video, look out for key points when the designers use divergent and convergent thinking. </li></ul><ul><li>Use the table to make notes as you watch; </li></ul><ul><ul><li>write down what the designers do </li></ul></ul><ul><ul><li>how they communicate and </li></ul></ul><ul><ul><li>what each method achieves </li></ul></ul>
    • 7. Search Engines <ul><li>Using two of the following Search Engines Yahoo, Ask, Dogpile, Wikipedia, Alta Vista, Excite, Google, Lycos, Windows Live </li></ul><ul><li>You are going to list with the links the top 10 results for each of the following </li></ul><ul><ul><li>Incremental Design </li></ul></ul><ul><ul><li>Radical Design </li></ul></ul><ul><li>Look at each site and list products mentioned in the sites as examples. </li></ul><ul><li>Select a product for each of </li></ul><ul><li>The design process and write a short abstract for each </li></ul><ul><li>Use images and reference correctly all sources used </li></ul>
    • 8. Better by Design – Shopping Trolley

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