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The Design Process(2)
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The Design Process(2)

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Transcript

  • 1. Topic 1 The Design Process
  • 2. Incremental Design
    • The Incremental Design flow is a methodology for processing designs in a hierarchical way that reuses results for unchanging portions of a design
    • The Benefits are:
      • Time efficient
      • Cost efficient
      • Preserves design performance
  • 3. Radical Design
    • We may define design driven innovation as an innovation where novelty of message and design language is significant and prevalent compared to novelty of functionality and technology.
    • Successful Italian manufacturers in design-intensive industries have demonstrated unique capabilities to master design driven innovation.
    • In particular, their innovation strategy is punctuated by endeavors to take the lead of competition through breakthrough changes of product meanings, what we call radical design driven innovations
  • 4. Divergent Thinking
    • conceptual
    • problem focused - what is the problem?
    • generates alternatives
    • favors openendedness
    • used at the ideas generating phase and during development
  • 5. Convergent Thinking
    • Convergent thinking is analytical and solution focused, e.g. used at the research stage and during evaluation
    • analytical
    • solution focused - how can the problem be solved?
    • evaluates alternatives
    • favors closure
    • use at research stage and during evaluation
  • 6. Better by Design – Shopping Trolley
    • While you watch the video, look out for key points when the designers use divergent and convergent thinking.
    • Use the table to make notes as you watch;
      • write down what the designers do
      • how they communicate and
      • what each method achieves
  • 7. Search Engines
    • Using two of the following Search Engines Yahoo, Ask, Dogpile, Wikipedia, Alta Vista, Excite, Google, Lycos, Windows Live
    • You are going to list with the links the top 10 results for each of the following
      • Incremental Design
      • Radical Design
    • Look at each site and list products mentioned in the sites as examples.
    • Select a product for each of
    • The design process and write a short abstract for each
    • Use images and reference correctly all sources used
  • 8. Better by Design – Shopping Trolley