Evaluation & the Consumer 6Presentation Transcript
Evaluation and Consumer Audrey Rachal Stephanie
Value for Money the relationship between the value of something and the money spent on it If the price of the product is too high, there would be less demand for the product The maximum price is determined by the demand and the minimum price is dependant on the costs of production
How consumers apply criteria to evaluate a product Before purchase : advertising, product image, list price and reviews by experts and other consumers Purchase : aesthetics, performance, build quality and purchase price Initial use : actual performance, safety, ease of use Long term use : reliability, ease of maintenance, durability and running costs
How the criteria are assigned different weightings depending on the design context If the product is a luxury product, aesthetics, rarity and advertisements play the most important roles If the product is targeted to the general public, purchase price, durability and ease of use are important Public services should be safe, reliable and available all the time
The relevance of quality assurance and consumer associations Consumer associations are basically people that carry out researches of products for the benefits of the general public Quality assurance is developed by the consumer associations Consumers do not have to research on the product when considering purchasing products
Media and education Reviews are distributed through the internet (e.g. Blogs), on television (e.g. Lifestyle programmes), newspaper articles, ...etc.