Evaluation & the Consumer 5
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Evaluation & the Consumer 5

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  • Promote ethnical trades

Evaluation & the Consumer 5 Presentation Transcript

  • 1. Ines Chan
    Elaine Lui
    SunMin Lee
    EVALUATION AND THE CONSUMER
  • 2. #1. DEFINE VALUE FOR MONEY.
  • 3. Value for Money
    The relationship between the worth of the product and the amount of cash spent on it.
  • 4. #2. COMPARE PRICE WITH VALUE WHEN ASSESSING A PRODUCT FOR VALUE FOR MONEY.
  • 5. If price is too high, there may be lack of consumers willing to buy the product
    If the price is too low, consumers may think it is too cheap to have much value.
    Demand for a product from the public establishes the maximum price
    Costs of production determines the minimum price
    However, price may be affected by competitors (ex. competitive pricing) or the general perceived value of the product
  • 6. #3. Explain how consumers apply criteria to evaluate a product for value for money, referring to before purchse, purchase, initial use, and long term use.
  • 7. Consumers apply a criteria to evaluate products.
    Before purchase, they are most likely to judge a product by:
    Advertising and Product Image (packaging, colour etc)
    Manufacturer’s specification
    List price
    Evaluation by experts and consumer groups
    When using the product they judge the product on:
    Actual performance
    Safety and ease of use
    When using the product in the long run, they judge the product on:
    Reliability
    Ease of maintenance
    Durability
    Running costs
    Example; Cleaning Brush
    Before purchase:
    • colour, material etc
    Initial use:
    • how well the brush cleans objects
    Long Term Use:
    • How sturdy the bristles are
    • 8. Strength of handle
  • #4. Discuss how the criteria in #3 are assigned different weightings depending on the design context
  • 9. Discuss how the criteria in point 3 are assigned different weightings depending on the design context.
    Consumers and designers have slightly different values of a product.
    Consumers value:
    Utility
    Security
    Availability
    Rarity
    Aesthetics
    Designers Value:
    Function
    Reliability
    Ease of maintenance
    Value judgements also depend according to the
    Individual
    The time/era
  • 10. Discuss how the criteria in point 3 are assigned different weightings depending on the design context.
    Consumers and designers have slightly different values of a product.
    Consumers value:
    Utility
    Security
    Availability
    Rarity
    Aesthetics
    Designers Value:
    Function
    Reliability
    Ease of maintenance
    Value judgements also depend according to the
    Individual
    The time/era
  • 11. Value judgement
    Vary according to each individual
    Designers may value
    Function
    ease of use
    stability of product
    Customers may value the
    Utility
    Security
    Availability
    rarity
    aesthetics
    While customers may like to purchase product based on both short-term and long-term values, designers mainly consider its function over its form (unless the product is designed to be looked at; e.g. art) for the benefit of the customer
  • 12. #5. Explain the relevance of quality assurance to consumer associations for product evaluation
  • 13. Quality assurance
    Consumers are not required to carry out research and tests on the products that they buy
    If a product fails to meet certain standards, consumers have a means of redress
    Consumer associations
    These are independent organizations; they are the ones who carry out the tests on behalf of the consumers
    They set what guidelines a product should meet
    They make comparisons against the products in a similar market and evaluate the products
    The two are relevant because quality assurance is carried out by the consumer associations
  • 14. # 6.The role of consumer associations for product evaluation
  • 15.
    • Carry out experiments on products to see if manufacturers’ claims are justified.
    • 16. Provide published data for consumers.
    • 17. Compare similar products within a target market and recommend the best value-for-money products.
  • Consumer associations
    Greener lifestyle
    planning holiday
    Provide advice on how
    to choose products
    Promote ethnical trades
    Consumer guides
    Receive complaints
  • 18. #7.Explain the contribution of the media and education to product evaluation
  • 19. Consumer and lifestyle programme to product evaluation.
    Consumer and lifestyle programmes on television.
    Weekend sections of newspapers and consumer journals.
    Focused on new products.
    Curriculum development and design education in schools.