Women in Ag Presentation, February 2010

Resources to Prepare and Market Your Ag Business
Elaine Cranford, Cooperative Development Specialist
Nebraska Cooperative Development Center
Marilyn Schlake, Associate Director
NebraskaEDGE & NxBizSuccess.com

NebraskaEDGE
Training Objectives:
Assist communities to develop and grow small businesses.
Help individuals achieve their business goals.
Complete a business plan
Gain practical business management skills, and decision-making tools.
Start, expand or sell of their business.
Access local business networks & enhanced relationships.
Enhanced personal wealth.
Women in Agriculture Conference, 2/25/2010

Available Curricula
NxLeveL Education Foundation
Five Curricula
Two Supplemental
All English/Spanish

EDGE Training Participants

EDGE Training Impacts

NxBizSuccessis a new website for small business owners and resource providers.
NxBizSuccess is where:
Expertise and ideas are shared with other business owners.
Interactive tools and resources help businesses.
Events and resources are easily accessible.

NE Cooperative Development Center
Provide Training & Assistance to groups who are forming or expanding a “cooperatively owned” business
Education and training
Financial
Technical Assistance

Marketing Plan
It is a written set of strategies that position your product in the marketplace.
The plan helps you compete for customer interest and dollars.
Focus is not on your business, but on your CUSTOMERS!
Marketing is like planning a Party.

Business Entities in Nebraska
Several choices available from sole proprietor, to partnerships, to regular corporation, etc.
Limited Liability Company
Cooperative
Limited Cooperative Association
Choice most often based on taxation, liability protection, and ease of use

Cooperatives Are a Type of Corporation
Multiple owners who are user members
Variety of goods and services
Physical facilities
State chartered
Members are investors
Owned and controlled by members who use its services

Most “New Generation” Cooperatives or LLC’s are formed for marketing purposes
Jointly marketing production may provide better access to markets
Working together shares talents, skills, and resources of several individual owners
Working together spreads financial risk

Cooperative Functions
Three Core Functions
Marketing - extend control of members’ products through processing, distribution, and sale
Purchasing - providing affordable supplies and goods
Service - provide needed services

Types of Coops
Retail
Worker
Producer
Service
Housing Cooperatives

Women Owned & Operated Cooperative Businesses
Farmstead First Dairy
St James Market Place

How to reach us:
Marilyn Schlake
Associate Director
NebraskaEDGE &
NxBizSuccess.com
mschlake@unl.edu
402.472.4138
800.328.2851
Elaine Cranford
Business Development Specialist
NCDC
ecranford2@unl.edu
402.472.1748
800.328.2851

Women in Ag Presentation, February 2010

by mschlake on Jun 07, 2010

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Women in Ag Presentation, February 2010 — Presentation Transcript

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