Shapiro Study  The Shapiro Group, a research firm, surveyed 2,000 Americans.   <ul><li>If a person knows that a small busi...
No Cost Marketing Opportunities
Ways to Use
Chamber Website www.nkychamber.com <ul><li>Online Business Listing </li></ul><ul><li>User Name/Password [email_address] </...
Chamber Website www.nkychamber.com <ul><li>Marketing options </li></ul><ul><li>E-coupons </li></ul><ul><li>Business Connec...
<ul><li>Small Business Success Awards </li></ul><ul><li>Emerging 30  </li></ul><ul><li>New Member Photo at Eggs ‘N Issues ...
Paid Marketing/Advertising
Northern Kentucky Business Journal <ul><li>Deadline:15 th  of the month </li></ul><ul><li>Calendar of Events </li></ul><ul...
www.nkychamber.com <ul><li>e-FLASH </li></ul><ul><li>Website Advertising Home Page Calendar of  Events Directory   </li></ul>
www.nkychamber.com <ul><li>Enhanced Online Business Listing </li></ul><ul><li>Three Levels </li></ul><ul><li>Gold  $600 Pl...
Leading Businesses. Leading Communities. <ul><li>Three Business Focus segments will cost $700 per company. </li></ul><ul><...
Membership  Directory <ul><li>Members refer to it more than phone book. </li></ul><ul><li>Two sections </li></ul><ul><ul><...
Business Expo April 29, 2010
Sponsorships <ul><li>Company logo on promotional materials (BJ ads, flyers, table tents, etc.) </li></ul><ul><li>Web site ...
Additional Opportunities <ul><li>Mailing Labels </li></ul><ul><li>Additional Category listing  </li></ul>
GetOneFree.com
Ways to Grow Your Business & Brand
“ Our largest client was acquired as the direct result of serving on a committee. For a small business like us, there is n...
B usiness  R eferral  N etworks
Attending Events
Serving on a Committee
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How To Market Pp 10 09 Revised

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  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity. Need help growing your small business? You are not alone. Small businesses make up 80% of the Northern Kentucky Chamber’s membership. To assist small businesses and entrepreneurs start and grow their business, the Chamber has established a variety of programs and services. Businesses need different types of assistance depending on their stage of development – start-up, business growth and company maturity.
  • How To Market Pp 10 09 Revised

    1. 3. Shapiro Study The Shapiro Group, a research firm, surveyed 2,000 Americans. <ul><li>If a person knows that a small business is a member of their local Chamber, the business will see: </li></ul><ul><li>44 % increase in consumer favorability ratings </li></ul><ul><li>51 % in consumer awareness </li></ul><ul><li>63 % increase in the likelihood of patronage. </li></ul>
    2. 4. No Cost Marketing Opportunities
    3. 5. Ways to Use
    4. 6. Chamber Website www.nkychamber.com <ul><li>Online Business Listing </li></ul><ul><li>User Name/Password [email_address] </li></ul><ul><li>Website Referral Report </li></ul><ul><li>Key word(s) search </li></ul>
    5. 7. Chamber Website www.nkychamber.com <ul><li>Marketing options </li></ul><ul><li>E-coupons </li></ul><ul><li>Business Connect RFP’s </li></ul><ul><li>Members in the News </li></ul>
    6. 8. <ul><li>Small Business Success Awards </li></ul><ul><li>Emerging 30 </li></ul><ul><li>New Member Photo at Eggs ‘N Issues </li></ul><ul><li>Ribbon Cutting and/or Business Expansion </li></ul><ul><li>Member Testimonials </li></ul>Awards & Recognition
    7. 9. Paid Marketing/Advertising
    8. 10. Northern Kentucky Business Journal <ul><li>Deadline:15 th of the month </li></ul><ul><li>Calendar of Events </li></ul><ul><li>Great way to advertise and promote your company. ¼ page ad only $180 </li></ul>
    9. 11. www.nkychamber.com <ul><li>e-FLASH </li></ul><ul><li>Website Advertising Home Page Calendar of Events Directory </li></ul>
    10. 12. www.nkychamber.com <ul><li>Enhanced Online Business Listing </li></ul><ul><li>Three Levels </li></ul><ul><li>Gold $600 Platinum $300 </li></ul><ul><li>Silver $240 </li></ul>
    11. 13. Leading Businesses. Leading Communities. <ul><li>Three Business Focus segments will cost $700 per company. </li></ul><ul><li>40 air times a month. </li></ul>
    12. 14. Membership Directory <ul><li>Members refer to it more than phone book. </li></ul><ul><li>Two sections </li></ul><ul><ul><li>~ Alpha ~ Category </li></ul></ul>
    13. 15. Business Expo April 29, 2010
    14. 16. Sponsorships <ul><li>Company logo on promotional materials (BJ ads, flyers, table tents, etc.) </li></ul><ul><li>Web site & BJ Calendar of Events </li></ul>
    15. 17. Additional Opportunities <ul><li>Mailing Labels </li></ul><ul><li>Additional Category listing </li></ul>
    16. 18. GetOneFree.com
    17. 19. Ways to Grow Your Business & Brand
    18. 20. “ Our largest client was acquired as the direct result of serving on a committee. For a small business like us, there is no better way to get an immediate return on investment than Chamber membership.” Dave Hatter, President, Libertas Technologies
    19. 21. B usiness R eferral N etworks
    20. 22. Attending Events
    21. 23. Serving on a Committee

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