Integrating a Blog with an Institutional Website

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Recommendations for history-related institutions on how to incorporate blogs into their website, based on the example of the Washington State Library.

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Integrating a Blog with an Institutional Website

  1. 1. OAH Annual Meeting 2009: Integrating a Blog with an Institutional Website Mary Paynton Schaff Washington State Library
  2. 2. Why the State Library Started Blogging • To reach new audiences • To better advertise our resources • To re-discover our online community • To improve internal communication • To see if it was possible Old State Library Building, Olympia WA
  3. 3. The State Library’s Blog • From August 2006 – October 2008 • Wordpress • Hosted offsite • Only agency blog • Used it for: – Events – Newspaper Gems – New Library Resources
  4. 4. State Library’s Blog Version 2 • From October 2008 - • Wordpress • Hosted onsite • One of many agency blogs • Using it for: - Events - Newspaper Gems - New Library Resources - Research Stories?
  5. 5. Why Your Institution Should be Blogging • It’s time to update your website • You need to humanize/justify your efforts • You need to advertise your resources • You need better/easier/cheaper tools • You want people to talk about you • Historians just wanna have fun
  6. 6. Step by Step Guide 1. Define your subject 6. Create policies and audience 7. Make sure your 2. Create a mockup efforts are sustainable 3. Make your pitch 8. Advertise 4. Get support from stakeholders 9. Evaluate 5. Collaborate with 10.Know when to call it interested parties quits
  7. 7. Reap the Blogging Benefits • Increased awareness • Diversified dialogue about your institution • Better understanding of new technologies • Internal “culture of play” and willingness to experiment • Peer or industry recognition Source: Paleo-future/ “America 1908” (Rasenberger) /Harper’s Weekly 1908
  8. 8. Questions? Comments? Mary Paynton Schaff Reference Librarian Washington State Library Contact me: mschaff@secstate.wa.gov secstate.wa.gov/library Current State Library, Tumwater WA Facebook Presentation available on Slideshare.net

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