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Tablet Diffusion, Adoption and Implementation in Academic Libraries
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Tablet Diffusion, Adoption and Implementation in Academic Libraries

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Scale, Mark-Shane. (2012). Tablet Diffusion, Adoption and Implementation in Academic Libraries: A Qualitative Content Analysis of Librarians' Discourse on Blogging Platforms. …

Scale, Mark-Shane. (2012). Tablet Diffusion, Adoption and Implementation in Academic Libraries: A Qualitative Content Analysis of Librarians' Discourse on Blogging Platforms.
presentation at the Canadian Association for Information Science / L’Association canadienne
des sciences de l’information (CAIS-ACSI) Annual Conference of
Wilfrid Laurier University/University of Waterloo
Waterloo, Ontario
May 31 - June 2, 2012

Published in Education , Technology
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  • 1. Tablet adoption, diffusion andimplementation in academic libraries: A qualitative content analysis of librarians discourse on blogging platforms 1
  • 2. Contents of presentation Research Problem Research Questions Theoretical Framework & Methods Findings Conclusions & Recommendations 2
  • 3. RESEARCH PROBLEM 3
  • 4. 4
  • 5. Properties of modern tablets portable computing devices touch-sensitive screens akin to traditional printed media Fewer hardware capabilities than workstations Portable access Size of printed books 5
  • 6. Potential relevance to academic libraries:libraries could benefit from integrating tablets instead of workstations built for media consumption seem a perfect fit for use with the librarys e- resources and digital collections.Possible solution to making exponentially growing e- resources accessible 6
  • 7. Problem Defined:Problematic:Though introduced in 2002, adoption only began in2010 after the launch of the IPad. 7
  • 8. RESEARCH QUESTIONSThe study was guided by the following:1. What can blogs and tweets tell us about the diffusion of tablets in academic libraries?2. Why do early adopters or academic librarians adopt tablets and implement them into library services? 8
  • 9. THEORETICAL FRAMEWORK &METHODS
  • 10. Units of analysisAcademiclibraries/library + blog posting on tablets inworkers blog academic libraries thatposts quote academic librarians 10
  • 11. Tiwari (2007) • Library technology stable until recently. • Used to be based on based on paper and cardboard. • Small improvements easy grasped Radical change in technology unlikely to be understood and appreciated except by a few visionaries who focus on underlying principles, but whose visions could prove serious erroneous. 11
  • 12. Tiwari (2007) • Considering new technology and its possible applications is difficult • Understandably, librarians think of new technology in relation to uses of current technology • Such uses based on capabilities and limitations of current technology, rather than what ideally needs to be done. • Ideally, new technology should be considered based on first principles and theoretical definition of what constitutes ideal library service. 12
  • 13. Theoretical framework (c) 2003 13
  • 14. Theoretical frameworkRogers‟ (2003) Diffusions of innovationTerm Meaning or indicator Decision to make full use of anadoption innovation as the best course of action available Communication of an innovation (indiffusion this case, tablets)implementation Putting an innovation (tablets) to use 14
  • 15. Why Rogers‟ (2003) theory? Determined by some as the most appropriate theory for investigating theadoption of technology in higher educational environments 15
  • 16. Theoretical framework of diffusion of tablets 16
  • 17. MethodTwitter search Blog mining#tablets Search terms:#university  TABLETS (UNIVERSITY OR COLLEGE OR ACADEMIC)#libraries (LIBRARY OR LIBRARIES) Google blogs 17
  • 18. Data collectionStudied blogs and tweets during the period of October 15, 2011 to November 15, 2011.Tools used for data collection and analysis –Google Docs + Mail merge 18
  • 19. Procedure1. Develop a form from which to enter structured data about the blogs and tweets encountered as well as research notes and memos.2. Import the structured data and notes from spreadsheet format into a word document for further processing.3. Analyze textual data using conceptual map and framework from the literature, thereby assigning 19 categories.
  • 20. Data collection forms 20
  • 21. Deductive Analysis of Qualitative data Analytic induction OR the use of Sensitizing concepts 21
  • 22. Theoretical framework of sensitizing conceptsRogers‟ (2003) 5 FactorsRogers defines five intrinsic characteristics of innovations that influence an individual member of a social system to adopt or reject an innovation. Factor Definition Relative Degree of improvement over prior innovations Advantage Compatibility Degree of consistency with existing values and past experiences Complexity Degree to which innovation is easily understood and can be used Divisibility Degree to which innovation may be tried on a limited basis The extent that an innovation is easily observed and communicated to Communicability others. 22
  • 23. FINDINGS
  • 24. Findings Memo 1:Blogs and tweets:communicate about adoption andimplementing of Tablets in libraryservices and help todisseminate/diffuse the innovation. 24
  • 25. Blogs & Tweets mention formal events Internet Librarian conference in 2011 IL2011“Engaging Your Community with Tablets and Social Computing” Posted by: Kathy Dempsey http://www.libconf.com/2011/10/19/engaging-your- community-with-tablets-and-social-computing/ 25
  • 26. Findings Memo 2:Blogs and tweets tell whylibrarians/libraries adopt andimplement tablets in library services.Most recurring theme: compatibility
  • 27. compatibility DempseyAttending the session ‘Repositioning withTablets, Social Media, & Outreach’ states:The first speaker, Tim Donahue from Montana State University, discussed what tablets arebeing used for in his library (roving reference, QR code reading, & brainstorming sessions) and their implications (since they‟re easier to read from than to type on, they are “ideal platforms” for library content consumption). 27
  • 28. Relative advantage? Oliver Obst comments about iPads: Since the end of June, an iPad has been in everyday use at my own library. It has proved highly efficient for information presentation at a workshop. It is a mobile device for convenient and playful use of information of any kind. And it is precisely this very combination, mobile, comfortable, playful etc. that explains its great advantages over the alternatives: Smartphone, laptop, EeePC, Kindle. 28
  • 29. Press release on the „Learn to integrate iPads and tablets ALA TechSource Workshop (October, 2011) that was tweeted compatibility The organisers of the workshop felt that tablets offered a major potential for library services, including the ability to increase productivity and improve ... library‟s programsin such areas as reference services, collection management, and library instruction. 29
  • 30. CONCLUSIONS &RECOMMENDATIONS
  • 31. Conclusions Study confirms that• academic librarians discuss + disseminate innovations in online channels.• libraries adopt technologies based on comparison with other technologies available to libraries. 31
  • 32. Conclusions Study also confirms thatAcademic libraries adoption of tablets is related to their adoption of e-resources and circulation of e-books. 32
  • 33. Conclusions Study also confirms thatacademic librarians adopt technologies and use their prior experiences with implementing other technologies to guide them in how to implement a new technology. 33
  • 34. Conclusions Finally,though generalization from this subset is not justifiable, the findings do suggest that Rogers (2003) concept of compatibility may be most applicable to studying innovation in academic libraries. 34
  • 35. Recommendationfurther studies:•investigate whether „compatibility‟ &„relative advantage‟ are applicable to theadoption, implementation & diffusion ofother technologies in libraries.•analyse blogs and tweets for discussion ofthe social and economic tensions of tabletadoption in academic libraries.
  • 36. The end Questions? Comments?Criticism/Critiques? 36