Google Custom Search Engine Implementation: Issues for Librarians

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The presentation was done as a part of a Library and Information Association of Jamaica (LIAJA) workshop aimed at sensitizing to persons the issues in building, implementing and customizing a Google Custom Search Engine.

The article is done mainly for an audience of Librarians.

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Google Custom Search Engine Implementation: Issues for Librarians

  1. 1. “ Creating a Customised Google Search Engine” December 11, 2008 At the Dorothy Collings Electronic Resources Centre Department of Library and Information Studies ITWP Workshop on:
  2. 2. With Facilitators: Mark-Shane Scale and David Drysdale
  3. 3. The following presentation created by   Mark-Shane Scale Lecturer Department of Library & Information Studies University of the West Indies, Mona Campus, Kingston, Jamaica markshane.scale02@uwimona.edu.jm
  4. 4. Workshop Description <ul><ul><li>This course is seeks to impart the skills and knowledge that enable users to: </li></ul></ul><ul><ul><ul><li>create, </li></ul></ul></ul><ul><ul><ul><li>maintain and </li></ul></ul></ul><ul><ul><ul><li>manage </li></ul></ul></ul><ul><ul><li>a Google Custom Search Engine (GCSE) </li></ul></ul>
  5. 5. <ul><ul><li>Create a Google Custom Search Engine (GCSE) for a </li></ul></ul><ul><ul><ul><li>Website or </li></ul></ul></ul><ul><ul><ul><li>Library or other Information Service </li></ul></ul></ul>Workshop Objective:
  6. 6. Secondary Objectives <ul><li>To have a general understanding of: </li></ul><ul><ul><li>what is GCSE </li></ul></ul><ul><ul><li>the issues involved in implementing and designing a GCSE </li></ul></ul>
  7. 7. WHAT IS A SEARCH ENGINE? <ul><ul><li>A computer program that: </li></ul></ul><ul><ul><li>Indexes Internet files/documents </li></ul></ul><ul><ul><li>Facilitates search by keyword queries </li></ul></ul><ul><ul><li>Returns results ranked by relevance </li></ul></ul>
  8. 8. GCSE? <ul><li>G oogle C ustomised S earch E ngine: </li></ul><ul><ul><li>A service released by Google in 2006 </li></ul></ul><ul><ul><li>Allows users to create their own search engine </li></ul></ul>
  9. 9. HOW GCSE WORKS? <ul><li>The designer of GCSE decides the: </li></ul><ul><ul><li>Name & Description of the search engine </li></ul></ul><ul><ul><li>Sites it will index </li></ul></ul><ul><ul><li>Colour schema </li></ul></ul><ul><ul><li>Descriptors and Search refinements </li></ul></ul>
  10. 10. GCSE Caribbean Examples Caribbean Newspaper Search - Example 1 Carib LIN - Example 2 Example 3
  11. 11. BEFORE IMPLEMENTING A GCSE <ul><ul><li>Consider: </li></ul></ul><ul><ul><li>Google’s Terms and Conditions </li></ul></ul><ul><ul><li>Planning and Policy Administration Issues </li></ul></ul><ul><ul><li>Electronic Search Skills </li></ul></ul>
  12. 12. ISSUES  IN  IMPLEMENTING, BUILDING & DESIGNING A GCSE
  13. 13. Under Google’s Terms & Condition <ul><ul><li>Google owns the: </li></ul></ul><ul><ul><ul><li>Results page </li></ul></ul></ul><ul><ul><ul><li>Search box </li></ul></ul></ul><ul><ul><ul><li>Rights to advertisements </li></ul></ul></ul><ul><ul><ul><li>Exclusive rights to search your site </li></ul></ul></ul><ul><ul><ul><li>Right to terminate service </li></ul></ul></ul>SOURCE: http://www.google.com/coop/docs/cse/tos.html
  14. 14. SETTING UP YOUR GCSE
  15. 15. Requirements for GCSE <ul><ul><li>Institution must: </li></ul></ul><ul><ul><li>have an online presence </li></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>SNS profile </li></ul></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><li>detail knowledge of clientele and their information needs </li></ul></ul>
  16. 16. Skill Requirements for GCSE <ul><ul><li>Understand how search engines work </li></ul></ul><ul><ul><li>Ability to evaluate & select quality websites </li></ul></ul><ul><ul><li>Knowing how to use the GCSE interface </li></ul></ul>
  17. 17. PLANNING <ul><ul><li>Involves defining the mission, vision, goals and objectives of the GCSE </li></ul></ul><ul><ul><ul><li>What do your users want? </li></ul></ul></ul><ul><ul><ul><li>What role do you want to play? </li></ul></ul></ul>
  18. 18. IFLA DIGITAL REFERENCE GUIDELINES for collaborative planning <ul><ul><li>Create a working group </li></ul></ul><ul><ul><li>Develop concrete goals </li></ul></ul><ul><ul><li>Draft an initial action proposal </li></ul></ul><ul><ul><li>Evaluate available software and services </li></ul></ul>
  19. 19. IFLA DIGITAL REFERENCE GUIDELINES <ul><ul><li>Solicit client feedback </li></ul></ul><ul><ul><li>Re-evaluate initial action plan </li></ul></ul><ul><ul><li>Present action plan </li></ul></ul>
  20. 20. STAFFING <ul><ul><li>Select staff based on: </li></ul></ul><ul><ul><ul><li>Interest </li></ul></ul></ul><ul><ul><ul><li>Ability </li></ul></ul></ul><ul><ul><ul><li>Availability </li></ul></ul></ul><ul><ul><ul><li>Computer skills </li></ul></ul></ul><ul><ul><ul><li>Interpersonal communication skills </li></ul></ul></ul><ul><ul><ul><li>(IFLA Digital reference Guidelines) </li></ul></ul></ul>
  21. 21. COLLABORATION <ul><ul><li>This is essential when the GCSE begins to grow and expand </li></ul></ul><ul><li>When libraries collaborate with other institutions a richer and wider range of services can be offered </li></ul>
  22. 22. PROMOTION <ul><ul><li>Design logo </li></ul></ul><ul><ul><li>Word-of-mouth </li></ul></ul><ul><ul><li>Create strategic links from library website </li></ul></ul><ul><ul><li>Involve the local media </li></ul></ul><ul><ul><li>Posting announcements and bulletins </li></ul></ul>
  23. 23. EVALUATION <ul><ul><li>Conduct user surveys of both patrons and staff </li></ul></ul><ul><ul><li>Compile and evaluate statistics of service activity,technical and policy issues </li></ul></ul><ul><ul><li>Implement changes to services </li></ul></ul>

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