“ Creating a Customised Google Search Engine” December 11, 2008 At the Dorothy Collings Electronic Resources Centre Department of Library and Information Studies ITWP Workshop on:

With Facilitators: Mark-Shane Scale and David Drysdale

The following presentation created by Mark-Shane Scale Lecturer Department of Library & Information Studies University of the West Indies, Mona Campus, Kingston, Jamaica markshane.scale02@uwimona.edu.jm

Workshop Description This course is seeks to impart the skills and knowledge that enable users to: create, maintain and manage a Google Custom Search Engine (GCSE)

This course is seeks to impart the skills and knowledge that enable users to:

create,

maintain and

manage

a Google Custom Search Engine (GCSE)

Create a Google Custom Search Engine (GCSE) for a Website or Library or other Information Service Workshop Objective:

Create a Google Custom Search Engine (GCSE) for a

Website or

Library or other Information Service

Secondary Objectives To have a general understanding of: what is GCSE the issues involved in implementing and designing a GCSE

To have a general understanding of:

what is GCSE

the issues involved in implementing and designing a GCSE

WHAT IS A SEARCH ENGINE? A computer program that: Indexes Internet files/documents Facilitates search by keyword queries Returns results ranked by relevance

A computer program that:

Indexes Internet files/documents

Facilitates search by keyword queries

Returns results ranked by relevance

GCSE? G oogle C ustomised S earch E ngine: A service released by Google in 2006 Allows users to create their own search engine

G oogle C ustomised S earch E ngine:

A service released by Google in 2006

Allows users to create their own search engine

HOW GCSE WORKS? The designer of GCSE decides the: Name & Description of the search engine Sites it will index Colour schema Descriptors and Search refinements

The designer of GCSE decides the:

Name & Description of the search engine

Sites it will index

Colour schema

Descriptors and Search refinements

GCSE Caribbean Examples Caribbean Newspaper Search - Example 1 Carib LIN - Example 2 Example 3

BEFORE IMPLEMENTING A GCSE Consider: Google’s Terms and Conditions Planning and Policy Administration Issues Electronic Search Skills

Consider:

Google’s Terms and Conditions

Planning and Policy Administration Issues

Electronic Search Skills

ISSUES IN IMPLEMENTING, BUILDING & DESIGNING A GCSE

Under Google’s Terms & Condition Google owns the: Results page Search box Rights to advertisements Exclusive rights to search your site Right to terminate service SOURCE: http://www.google.com/coop/docs/cse/tos.html

Google owns the:

Results page

Search box

Rights to advertisements

Exclusive rights to search your site

Right to terminate service

SETTING UP YOUR GCSE

Requirements for GCSE Institution must: have an online presence Blog SNS profile Website detail knowledge of clientele and their information needs

Institution must:

have an online presence

Blog

SNS profile

Website

detail knowledge of clientele and their information needs

Skill Requirements for GCSE Understand how search engines work Ability to evaluate & select quality websites Knowing how to use the GCSE interface

Understand how search engines work

Ability to evaluate & select quality websites

Knowing how to use the GCSE interface

PLANNING Involves defining the mission, vision, goals and objectives of the GCSE What do your users want? What role do you want to play?

Involves defining the mission, vision, goals and objectives of the GCSE

What do your users want?

What role do you want to play?

IFLA DIGITAL REFERENCE GUIDELINES for collaborative planning Create a working group Develop concrete goals Draft an initial action proposal Evaluate available software and services

Create a working group

Develop concrete goals

Draft an initial action proposal

Evaluate available software and services

IFLA DIGITAL REFERENCE GUIDELINES Solicit client feedback Re-evaluate initial action plan Present action plan

Solicit client feedback

Re-evaluate initial action plan

Present action plan

STAFFING Select staff based on: Interest Ability Availability Computer skills Interpersonal communication skills (IFLA Digital reference Guidelines)

Select staff based on:

Interest

Ability

Availability

Computer skills

Interpersonal communication skills

(IFLA Digital reference Guidelines)

COLLABORATION This is essential when the GCSE begins to grow and expand When libraries collaborate with other institutions a richer and wider range of services can be offered

This is essential when the GCSE begins to grow and expand

When libraries collaborate with other institutions a richer and wider range of services can be offered

PROMOTION Design logo Word-of-mouth Create strategic links from library website Involve the local media Posting announcements and bulletins

Design logo

Word-of-mouth

Create strategic links from library website

Involve the local media

Posting announcements and bulletins

EVALUATION Conduct user surveys of both patrons and staff Compile and evaluate statistics of service activity,technical and policy issues Implement changes to services

Conduct user surveys of both patrons and staff

Compile and evaluate statistics of service activity,technical and policy issues

Implement changes to services