Leveraging Google Plus for Local Professionals - Presentation
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Leveraging Google Plus for Local Professionals - Presentation

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The accompanying report is here: http://lkld.co/GPlus ...

The accompanying report is here: http://lkld.co/GPlus

Google Plus is more than a social network. And, if used correctly, and consistently, it could make a big difference in the way Google (The Search Engine) views your website's content.

Consult with a local SEO and/or Social Media Consultant to map out a strategy. Find someone you can trust and who will be available as you need him/her. Don't throw money at someone to "do it for you." Become familiar with the basics, and start looking internally (or create a new position) for someone who can focus their attention on your Social Media visibility.

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Leveraging Google Plus for Local Professionals - Presentation Leveraging Google Plus for Local Professionals - Presentation Presentation Transcript

  • Leveraging Google+ Making the Most of this Powerful Resource
  • The Google Family Google is still a search engine, but it's using all their products such as Google+ to return better, more relevant and personalized search results. Once you learn how everything is interrelated you can begin to leverage Google+.
  • Major Benefits Google Plus is more than social networking. It's a way to communicate, organize, and personalize your web experience.
  • Organize Your Connections Google Plus can organize your audience by creating what is called a "circle" which is simply a way to segment contacts. When you share a post on Google Plus you can choose to share it with one or more circles or the general public.
  • Improve Search Engine Results Google Search adds weight to its Author Rank and authorship tag in search results. Adding the Google +1 Button to your content will increase SEO dramatically.
  • Updates Indexed Immediately By including important keywords within your status update, as well as optimizing them with awesome headlines, will create better and targeted search results.
  • Understanding Google Integration Google has done a great job integrating the rest of its products with Google+. These Google products work together to create a very powerful interconnected way to do just about anything you want to do on the Internet.
  • Who Should Use Google+ Anyone who wants to continue to return a high page rank on Google Search needs to be active with Google +. By getting active now, you'll have a big opportunity to become a major influencer and force within the Google+ community.
  • Getting Started If you use Gmail or any Google products you're basically already using Google+. Sign in to Gmail, and look at the black bar above the Google logo, search window, and your name. Click the + symbol beside your name.
  • Managing and Adding to Circles Several people may have already added you. You can choose to add them back or not. Think of circles as a way to segment your audience. You can add as many circles as you want so you can hyper segment your audience.
  • Participating Create targeted content that is unique and not the same thing you're putting everywhere else. You don't want to put off participating until you have a huge audience. Get in the habit of participating now, and spend some time each day building your audience.
  • Growing Your Contacts Interact With Others Share Other People's Content Give Away Knowledge Promote Your Content Create a Business Page Personalize Your URL (when available)
  • More Ways to Grow Your Contacts Mix Up The Content Build Your Authority Cross Link From Your Google+ Page to All Your Websites and Blogs Create a Link from Your Sites to Your Google Profile Page Don't Forget Local Search
  • Add the +1 Button to Your Website When your visitors +1's you, your search engine results page ranking immediately goes up to every one of their friends and their friends. Since Google adds people to Google+ the minute they sign up for an email account, that's a lot of people that could see your website.
  • Use #Hashtags Consistently The hashtag (#) is an excellent way to help others find the content that is relevant to them – across all social networks. Create a list of hashtags to use around your keywords and test them. Don’t spam or overuse them, as people will likely ignore your message and eventually you completely.