Adobe Community Management The Approach (How I will do the job) Define the Community Where Members should it be? Profile Where is the Community Community? Scope
Adobe Community Management Metrics! (I Love Metrics) Goals How To Growth Engagement Retention Measure Active Influencers &Likes/RT’s Discussions Contributors
Adobe Community Management Listen First • Discussion Pain Points Threads • Google Alerts Information • Keywords Hungry • #Measure Who is • Blogs Active • Key Influencers
Adobe Community Management Create and Contribute Value Connect, create, Create and lead the Content conversations Curate ContentSpotlightContent
Adobe Community Management End Goal Support & Service Leadership Engagement Retention and Growth
Adobe Community Management Yeah, but why Matt?The right User Supportmix of and Serviceexperience!Passion for Social CreativeAdobe. Professional Media ProfessionalPassion forCommunity.
Adobe Community Management Says Who?“I have known Matt for “As a campus leader, he was not afraidover 5 years now and he is to set forward with new ideas and atsuperb at what he does!” the same time he was a team player.”~ Chef Luis Eguaras ~ President Patrick Comstock “Matt has been very resourceful, reliable and insightfull in getting my Social Media plan off the ground.” ~ Michelle Cross - Franchisee“Matt finds solutions to challenges “Matt is veryand implements innovative professional, knowledgeable, hard-strategies to execute efficient and working and unflappable in stressfuleffective operations.” situations”~ President MarckBuch ~ Jon Measures – Creative Professional
Adobe Community Management So, if you <3 me, like I <3 you... Call me, I can’t wait to get started!