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Using LinkedIn to Market Yourself and Find a Job
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Using LinkedIn to Market Yourself and Find a Job

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Using LinkedIn to Market Yourself and Find a Job

Using LinkedIn to Market Yourself and Find a Job


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  • Since LinkedIn has been established as the most popular social networking site for recruiting, will focus on LinkedIn. Play video here
  • Think about who your main audience is and what you want them to read about you. Remember to join the Stanford Alumni group (not postdocs)
  • Grow your network by adding those people from slide 5. Play if there is time.
  • Log into LinkedIn here and start demo-ing. Tell my story about how I get business cards at functions, then within a week, add them to my LinkedIn network.
  • Tell story about how I connected Rob to Annie who knew someone at Frog Design.
  • Refer them to other networking letter samples. After connection is made through first-degree contact, you will need to write another letter, and another and so on…
  • Refer them to other networking letter samples. After connection is made through first-degree contact, you will need to write another letter, and another and so on…
  • Transcript

    • 1. + USING LINKEDIN TO MARKET YOURSELF AND FIND A JOB
    • 2. + Agenda  What is LinkedIn?  Why use LinkedIn?  How to Use LinkedIn?  Creating your professional brand and profile  Building your network and turning relationships into opportunities  Following and researching companies  Searching through job postings via your connections  Joining and utilizing groups  Using LinkedIn for career exploration and other components of the job search (Optional)  Additional resources
    • 3. + What is LinkedIn?  A social networking tool that allows you to strengthen and extend your network of professional contacts  A tool that helps you exchange knowledge, ideas, and opportunities with a broader network of professionals, leading you to career success  http://learn.linkedin.com/what-is-linkedin/
    • 4. + Why used LinkedIn?  Allows you to market yourself and create your “brand” along with the other things in your job search toolkit, which can contain the following:  resume or CV  cover letter  research and teaching statements  business card  website or blog  social media profiles: LinkedIn, Facebook, Twitter, YouTube  Allows you to establish, build, and maintain a professional network  Allows you to gain information about career fields/industries, companies, and job leads  Employers use LinkedIn to find candidates
    • 5. + Build your professional brand using LinkedIn  http://learn.linkedin.com/students/step-2/
    • 6. + Golden rules of your LinkedIn profile  Display a professionally appropriate photo  Create a headline with professional titles and roles  Write a keyword-rich summary that “sells” your skills and experience  Get strong, helpful recommendations  Tie your LinkedIn profile to your other efforts – i.e., add your LinkedIn profile to your website or email signature; use applications like Twitter  Join groups  Keep your profile up-to-date
    • 7. + Turn relationships into opportunities  http://learn.linkedin.com/students/step-5/
    • 8. + Turn relationships into opportunities  Build your network, connect to individuals, and network your way to a job  Identify and search career fields, job titles, or companies that interest you  Follow companies of interest to you  Look through job postings  Keep in touch and thank people
    • 9. + Turn relationships into opportunities  “Get introduced through a connection.” Ask your 1st degree connections to make an introduction to others you’d like to meet on your behalf.
    • 10. + Sample LinkedIn networking letter  Subject: Referred by Craig Chan - ME Advice  Dear Mark, I am a friend of Craig Chan. Ill be completing a master’s degree in mechanical engineering next year, and I am considering working in either academia or industry. I would love the opportunity to hear your advice on beginning my professional career in industry versus academia. Gaining insight into your work at Medtronic would also be valuable. Would you be willing to talk with me for a brief informational interview either in person or over the phone? Please let me know a date and time that is most convenient for you.  Thank you for you time in advance. Best wishes, Sarah -- Sarah Smith, M.S. Candidate, Mechanical Engineering Stanford University (650) 725-1234 ssmith@stanfordalumni.org
    • 11. + Sample LinkedIn networking letter  Dear Craig, I hope this note finds you well. As you may know, Ill be completing a master’s degree in mechanical engineering next year, and I am considering working in either academia or industry. I see that you are connected to Mark Jones who is a manager at Medtronic. I would love the opportunity to get his advice on beginning my professional career in industry versus academia. Would you be able to make an introduction on my behalf? I would really appreciate it. Please let me know if you have any questions. Thank you in advance. Best wishes, Sarah -- Sarah Smith, M.S. Candidate, Mechanical Engineering Stanford University (650) 725-1234 ssmith@stanfordalumni.org
    • 12. + Demos of LinkedIn Features  Following and researching companies  Searching through job postings via your connections  Joining and utilizing groups  Other sections of interest?
    • 13. + Tools for career exploration and beyond  Career Exploration Tools  http://www.linkedin.com/skills/  http://www.linkedin.com/careerexplorer/  Resume Builder  http://resume.linkedinlabs.com/
    • 14. + Suggested resources  LinkedIn Resources: http://learn.linkedin.com/ (Includes videos and user guides for students, new users, nonprofits, entrepreneurs, consultants, etc.)  Stanford Career Development Center LinkedIn Group http://www.linkedin.com/groups?gid=3958818&trk=myg_ugrp_ovr  CDC Networking Pages http://studentaffairs.stanford.edu/cdc/networking/  Stanford Alumni Mentoring http://mentoring.stanford.edu/  Stanford Alumni Resources  Stanford Career Connect  Stanford Alumni LinkedIn Group https://alumni.stanford.edu/