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6 STEPS TO BESOCIALMu’min Santoso // @MsantozDirector of KLIX DIGITAL Photo: englishrussia.comThursday, May 2, 13
Social Media doesn’t fix anything. It justamplify things.If your restaurant sucks, it just harder insocial media. It doesn’...
NEW MARKETING IS PING PONGThursday, May 2, 13
Viral marketing is like Hollywood Star.Everybody want it but not everybodymake itThursday, May 2, 13
So, let start with a goodstrategyThursday, May 2, 13
PREPARE YOURSELF#1Prepare the teamWhat is your current social metricsWhat is your business objectiveThursday, May 2, 13
FIX YOUR BROKEN WINDOWSThursday, May 2, 13
SET OBJECTIVEAwareness SalesLoyalty#2Thursday, May 2, 13
FOCUSONThursday, May 2, 13
be SPECIFICThursday, May 2, 13
If you try to accomplishanything in social media,you’ll accomplish nothingThursday, May 2, 13
ListeningKnow your AudienceWho Are TheyWhat’s the sentimentHow they use social MediaCompetitor?#3Thursday, May 2, 13
Thursday, May 2, 13
Thursday, May 2, 13
Build Your PlanBudget StrategyTime AllocationWhat tool should I Use?What Kind of Content Should I Put?#4Thursday, May 2, 13
@JeremyWaiteWHERETOSPENDBUDGET10%Strategy60% Social Intelligent30% Measurement10% Reporting30%Content60% Creative30% Commu...
YOU DON’T NEED TO BE EVERYWHEREThursday, May 2, 13
Channel DistributionThursday, May 2, 13
The convergence of paid,owned and earned media hasblurred the distinctionbetween each. You don’tneed to design ads that lo...
THE RAISE OF DIGITAL CONTENT MARKETINGThursday, May 2, 13
Converged ContentStrategyRelevantVisualTailoredOWNEDEngagementSentimentEARNEDEngagementSentimentPAIDSource: Edelman Digita...
@JeremyWaiteWHERE TO FOCUS YOUR TIME10%CREATINGCONTENT90% ENGAGEWITH AUDIENCETIME AllocationThursday, May 2, 13
Content Composition60%CURATING40%CREATINGThink more about curatingThursday, May 2, 13
Thursday, May 2, 13
Content Composition60%ABOUT THEM30%ABOUT YOU10%PROMOTIONThursday, May 2, 13
Content Composition60%ABOUT THEM30%ABOUT YOU10%PROMOTIONRECOGNIZE YOUR AUDIENCEThursday, May 2, 13
Leverage#53CCONNECTIONCONVERSATIONCONVERSION@davidwayneikaThursday, May 2, 13
Remember, social media is aboutpeople. Not Logos.Be a Human, be a PersonThursday, May 2, 13
Measure & Optimize#6• Define your success Metrics• Balance between Quantity & Quality• Measure what you need to measure• Le...
Thursday, May 2, 13
Measure & Optimize#6• Define your success Metrics• Balance between Quantity & Quality• Measure what you need to measureARE ...
The ultimate goal is to bebetter in business usingsocial mediaThursday, May 2, 13
thank youPhoto: englishrussia.comThursday, May 2, 13
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6 Steps for Brand Going Social

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Now almost every brand presence in social media but not all of them successfully going social. What is the receipt? Here is the 6 steps to make it happen.

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Transcript of "6 Steps for Brand Going Social"

  1. 1. 6 STEPS TO BESOCIALMu’min Santoso // @MsantozDirector of KLIX DIGITAL Photo: englishrussia.comThursday, May 2, 13
  2. 2. Social Media doesn’t fix anything. It justamplify things.If your restaurant sucks, it just harder insocial media. It doesn’t make your chickenfingers taste better or your beer taste bolder.Social media is not a good place to go ifyou’re terrible at what you doScott Stratten - @unmarketingThursday, May 2, 13
  3. 3. NEW MARKETING IS PING PONGThursday, May 2, 13
  4. 4. Viral marketing is like Hollywood Star.Everybody want it but not everybodymake itThursday, May 2, 13
  5. 5. So, let start with a goodstrategyThursday, May 2, 13
  6. 6. PREPARE YOURSELF#1Prepare the teamWhat is your current social metricsWhat is your business objectiveThursday, May 2, 13
  7. 7. FIX YOUR BROKEN WINDOWSThursday, May 2, 13
  8. 8. SET OBJECTIVEAwareness SalesLoyalty#2Thursday, May 2, 13
  9. 9. FOCUSONThursday, May 2, 13
  10. 10. be SPECIFICThursday, May 2, 13
  11. 11. If you try to accomplishanything in social media,you’ll accomplish nothingThursday, May 2, 13
  12. 12. ListeningKnow your AudienceWho Are TheyWhat’s the sentimentHow they use social MediaCompetitor?#3Thursday, May 2, 13
  13. 13. Thursday, May 2, 13
  14. 14. Thursday, May 2, 13
  15. 15. Build Your PlanBudget StrategyTime AllocationWhat tool should I Use?What Kind of Content Should I Put?#4Thursday, May 2, 13
  16. 16. @JeremyWaiteWHERETOSPENDBUDGET10%Strategy60% Social Intelligent30% Measurement10% Reporting30%Content60% Creative30% Community10% Influencer60% Media70% Core Channel30% ComplimentaryChannelYou can’t managewhat you can’tmeasureDon’t spend moretime creatingcontent than youdo talking to youraudienceUse paid media toaccelerate greatcontentBudget StrategyThursday, May 2, 13
  17. 17. YOU DON’T NEED TO BE EVERYWHEREThursday, May 2, 13
  18. 18. Channel DistributionThursday, May 2, 13
  19. 19. The convergence of paid,owned and earned media hasblurred the distinctionbetween each. You don’tneed to design ads that looklike editorial content. Greatcontent is your Ad- Richard Edelman -Thursday, May 2, 13
  20. 20. THE RAISE OF DIGITAL CONTENT MARKETINGThursday, May 2, 13
  21. 21. Converged ContentStrategyRelevantVisualTailoredOWNEDEngagementSentimentEARNEDEngagementSentimentPAIDSource: Edelman DigitalCREATE COMPELLINGCONTENTMEASURE PERFORMANCEPROMOTE HIGHPERFORMANCE CONTENTThursday, May 2, 13
  22. 22. @JeremyWaiteWHERE TO FOCUS YOUR TIME10%CREATINGCONTENT90% ENGAGEWITH AUDIENCETIME AllocationThursday, May 2, 13
  23. 23. Content Composition60%CURATING40%CREATINGThink more about curatingThursday, May 2, 13
  24. 24. Thursday, May 2, 13
  25. 25. Content Composition60%ABOUT THEM30%ABOUT YOU10%PROMOTIONThursday, May 2, 13
  26. 26. Content Composition60%ABOUT THEM30%ABOUT YOU10%PROMOTIONRECOGNIZE YOUR AUDIENCEThursday, May 2, 13
  27. 27. Leverage#53CCONNECTIONCONVERSATIONCONVERSION@davidwayneikaThursday, May 2, 13
  28. 28. Remember, social media is aboutpeople. Not Logos.Be a Human, be a PersonThursday, May 2, 13
  29. 29. Measure & Optimize#6• Define your success Metrics• Balance between Quantity & Quality• Measure what you need to measure• Learn from your mistake to improveThursday, May 2, 13
  30. 30. Thursday, May 2, 13
  31. 31. Measure & Optimize#6• Define your success Metrics• Balance between Quantity & Quality• Measure what you need to measureARE THE NUMBERMEANINGFULL FOR YOU?Thursday, May 2, 13
  32. 32. The ultimate goal is to bebetter in business usingsocial mediaThursday, May 2, 13
  33. 33. thank youPhoto: englishrussia.comThursday, May 2, 13
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